Website localization is about more than just language. It’s the digital face of your global brand and the hub of your online marketing efforts. Our experienced and internationally savvy team will localize your website on time, on budget, and in a way that’s locally relevant and globally consistent with your brand.
ENGAGEMENT + PERFORMANCE
GETTING THE MOST FROM YOUR WEBSITE LOCALIZATION INVESTMENT
If you want to drive international engagement and conversion online, it’s quality – not quantity – that counts. Not all of your domestic website content may resonate in all of your target markets. That’s why it pays to localize less (but more relevant) content, focus on user experience, and improve discoverability. We’ll help you determine which content to localize and how to increase qualified local traffic through digital marketing to maximize ROI and minimize cost.
THE GLOBAL OPPORTUNITY
GROW YOUR SHARE OF $76 TRILLION
Website localization is a non-debatable necessity for any business looking to reach the 2.3 billion internet users outside the US. With the global eCommerce market exceeding $76 trillion, competition is fierce, and 81% of B2B buyers and 76% of B2C buyers are more likely to make a purchase decision in their own language.
BYOT (BRING YOUR OWN TECH)
Your marketing goals should guide your website localization process and systems – not the other way around. Whatever your CMS or marketing tech stack, we’ll help you get the right people, process, and technology in place to fit your budget and set you up for international success.
Beware of “plug and play” localization solutions that lock you in & prevent you from evolving your website with your international goals. Thinking about machine translation plugins? Get in touch and we’d be happy to talk through the pros and cons.
CUSTOM EXPERIENCES USERS LOVE
Want to internationalize your existing website, test out a new market with a landing page or microsite, or build something locally unique? We’ll help you captivate your international customers with visual and interactive experiences informed by in-market design expertise.
GAIN MIND (AND MARKET) SHARE
Increase the impact of your localized website through global digital marketing tactics including international SEO, organic and paid global social media, international paid search, and more. With in-house expertise and in-country execution, we help clients drive the international results they couldn’t otherwise achieve with their domestic agencies or language service providers.