Marketing Localization Intel for Streaming Brands

Language + localization

Marketing Localization Strategy: Driving Discovery Off-Platform

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Market insights

Essentials of South Korea Streaming Behavior

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Language + localization

On Platform Localization Strategy: The Key To Global UX and Discovery

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Digital marketing

August 13, 2018

Which Japanese Social Media Platforms Are Right for Your Brand?

Even though Japanese social media can be difficult to navigate, you can still find ways to engage with customers on a personal level. And a good place to start is understanding the importance of anonymity in Japanese online culture – and its impact on each platform. While the Japanese market has a relatively low social […]

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Digital marketing

July 30, 2018

Luxury Brands and Social Media

Luxury brands and social media. One is exclusive. The other is inclusive. Balancing traditional and digital methods of marketing luxury brands can be a delicate process. Here’s how to make global social platforms work for your luxury brand. While luxury consumers still value traditional advertising with glossy magazines and print publications synonymous with the luxury […]

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Digital marketing

June 8, 2018

How to use Chinese social media effectively

Social media is fundamental to any digital marketing strategy targeting the Chinese market. Highly popular with Chinese audiences, social media has different rules of engagement for the key platforms. Here’s how to navigate social media in China. Nearly 100% of 14-47 year olds in China now own a smartphone, and half use their phones to […]

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Digital marketing

June 1, 2018

Adjusting Your Content Strategy for Voice Search

Voice search is on the rise. Here’s what you need to know to help your content rank higher in voice search. In 2015, 1.7 million voice-first devices were in use, rising to around 24.5 million in 2017. In January 2018, new data suggested there were over one billion voice search queries per month. So, how can […]

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Digital marketing

October 27, 2017

A guide to German social media platforms

Germany has much lower social media figures than other developed countries. This is partially due to Germany’s older population, but it’s also because of Germany’s complicated history, which has produced a concern for personal data and privacy. Despite these factors, social media use is growing rapidly among German speakers, particularly among young people. Over 80% […]

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Digital marketing

October 3, 2017

Russian Social Media: Everything You Need to Know

To succeed with Russian social media, you need to think differently. Here are the platforms and strategies that will help you connect with customers in the region. Social media is key to engaging with the Russian market. 70 million Russians – 49% of the population – are active on social media sites, which makes it […]

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Marketing Localization Strategy: Driving Discovery Off-Platform

Essentials of South Korea Streaming Behavior

On Platform Localization Strategy: The Key To Global UX and Discovery

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