Marketing Blog (Localization Strategies & Tips)

Global trends

What NAB Show Revealed About the Future of Streaming: AI, Agility, and the Battle for Attention

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Creative media

How AI Will Transform Entertainment over the Next 5 Years

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Market insights

Marketing to Japanese Streaming Consumers: Understanding Subscriber Habits

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Global trends

April 22, 2025

What NAB Show Revealed About the Future of Streaming: AI, Agility, and the Battle for Attention

After several packed days at NAB Show in Las Vegas, one thing was clear: the streaming industry is no longer in its experimental phase – it’s in the midst of a structural transformation. The show floor buzzed with excitement around AI, workflow evolution, and platform strategy. But beneath the tech demos and panel discussions was […]

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Global trends

December 11, 2024

2025 Global Streaming Challenges: Balancing Cost, Quality & User Expectations

Video streaming’s massive global growth is showing no signs of slowing down. But with increased consolidation, growing competition, and more discerning international consumers, streaming companies are facing more challenges in generating sustainable global revenue. Video streaming continues to play a huge part in how people around the world seek out entertainment and connection. And consumers’ […]

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Digital marketing

November 4, 2024

Why global campaigns need international keyword research

Search is a critical acquisition channel for streaming growth, and keywords are foundational to its success. Relying on keyword translation can limit your reach and engagement. Instead, international keyword research ensures your SEO and PPC campaigns connect with audiences effectively, driving stronger acquisition and better results. Here’s why this approach matters. When focusing on subscriber […]

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Digital marketing

August 25, 2024

How to build a winning global PPC campaign in 2024

If you want to increase conversions in your priority international markets, investing in global PPC is a natural choice. Find out what you need to know to get it right – and why paid search success doesn’t happen in a vacuum. Search is one of the top channels B2B and B2C buyers alike discover – […]

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Global trends

January 26, 2024

Top global marketing trends for 2024

2023 was another wild year for international marketers. With increased workloads, less budget, and fewer resources, 2024 is shaping up to be a challenging year – but with some very bright opportunities. Here are your top global marketing trends for 2024. 2024 GLOBAL ECONOMIC OUTLOOK The worldwide economic slowdown will continue in 2024, Euromonitor reports. […]

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Global trends

September 7, 2023

Use it or lose it: 10 smart ways to spend down your EOY global marketing budget

It’s that time of year again. Your 2024 global marketing budget is set and the race is on to ensure that remaining 2023 budget is put to good use. Here’s how to invest now for measurable, positive marketing localization outcomes in the coming year. With the end of the year approaching, many marketers are looking […]

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