Marketing Localization Intel for Streaming Brands

Language + localization

From Script To Subscriber: How Streaming Localization Strategy Impacts Every Touchpoint

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Global trends

Being Local… Everywhere, for All Content: 10 Trends Shaping Streaming and Entertainment in 2026

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Market insights

The Localization Challenge Of Shoppable Streaming

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Global trends

January 13, 2026

Being Local… Everywhere, for All Content: 10 Trends Shaping Streaming and Entertainment in 2026

The year ahead brings major change to streaming. Consolidation, tech disruption, and evolving audience expectations are pushing the industry to a tipping point and it’s because the modern consumer expects content to be expertly localized and attuned to market demands. Here are 10 trends to consider for 2026 (and beyond). 1. Consolidation = New Localization […]

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Global trends

September 18, 2025

Why a People-First Approach is a Tech Advantage

In the streaming industry, it can be tempting to rely solely on technology to solve creative ops problems at scale. However, taking a people-first approach can create a real competitive advantage. Faster GTM timelines, consistent quality, more content, and lower costs are now baseline expectations from audiences. The 43% drop in viewership for Wednesday Season […]

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Global trends

August 1, 2025

Why Speed to Value Is the New Differentiator

Speed now defines success in streaming. With timelines collapsing, customer expectations rising, and content going global from day one, the question is no longer “Can you deliver?” It’s “How fast – and how well?” That’s the core of speed to value: delivering meaningful impact in the shortest possible time frame, without compromising quality. For global […]

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Global trends

June 6, 2025

How to Use AI to Create On-Service Copy at Scale

Generative AI is now a daily reality in the streaming industry. And it’s changing the way streamers engage their subscribers on-service. Netflix is integrating OpenAI-powered search to its interface. Prime Video is serving AI-generated season recaps of its original series to help viewers catch up on past action. And overall, the global market for AI […]

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Global trends

April 22, 2025

What NAB Show Revealed About the Future of Streaming: AI, Agility, and the Battle for Attention

After several packed days at NAB Show in Las Vegas, one thing was clear: the streaming industry is no longer in its experimental phase – it’s in the midst of a structural transformation. The show floor buzzed with excitement around AI, workflow evolution, and platform strategy. But beneath the tech demos and panel discussions was […]

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Global trends

December 11, 2024

2025 Global Streaming Challenges: Balancing Cost, Quality & User Expectations

Video streaming’s massive global growth is showing no signs of slowing down. But with increased consolidation, growing competition, and more discerning international consumers, streaming companies are facing more challenges in generating sustainable global revenue. Video streaming continues to play a huge part in how people around the world seek out entertainment and connection. And consumers’ [&h...

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From Script To Subscriber: How Streaming Localization Strategy Impacts Every Touchpoint

Being Local… Everywhere, for All Content: 10 Trends Shaping Streaming and Entertainment in 2026

The Localization Challenge Of Shoppable Streaming

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