Marketing Blog (Localization Strategies & Tips)

Global trends

Why Speed to Value Is the New Differentiator

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Language + localization

AI In Title Treatments: Striking The Right Balance Between Speed And Quality

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Language + localization

Rethinking Title Treatment: Why It’s Key to Subscriber Retention

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Language + localization

July 24, 2025

AI In Title Treatments: Striking The Right Balance Between Speed And Quality

AI is already transforming user experience across streaming platforms. From personalized trailers to conversational search, it’s fast, scalable, and cost-efficient. The industry is racing to adopt it, and for good reason. The pressure to localize faster, reach more markets, and deliver seamless on-service experiences is real. But here’s what’s not being said enough: Speed doesn’t […]

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Language + localization

July 8, 2025

Rethinking Title Treatment: Why It’s Key to Subscriber Retention

Success in the streaming industry is no longer just about growing user numbers – it’s about retention. Platforms like Pluto TV and Crunchyroll now prioritize return frequency over reach. In this landscape, locally relevant UX is more than a design issue, it’s a powerful lever for global subscriber retention. This makes cultural resonance essential to […]

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Digital marketing

May 27, 2025

Understanding Streaming Behavior in Norway

Norway’s streaming landscape mirrors its innovative and tech-savvy population, with global platforms and local content creators reshaping the way Norwegians consume entertainment. Streaming behavior in Norway aligns with trends in other mature markets, but has a distinct flavor all its own. With a taste for content reflecting their rich heritage and an increasingly symbiotic relationship […]

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Digital marketing

May 5, 2025

Essentials of South Korea Streaming Behavior

South Korea’s SVOD market is set to surpass $2 billion by 2029, with nearly 9 in 10 Koreans using streaming platforms. However, this isn’t solely due to industry giants. Local platforms are rivalling global powerhouses – and delivering a tailored experience is what helps set them apart. Netflix, Disney+, and Apple TV+ are making aggressive moves […]

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View of street with cafe in Luino, Italy

Language + localization

March 26, 2025

Why You Need Transcreation for Streaming Success

While 84% of global businesses across industries report revenue growth from localization, most streaming platforms are leaving millions on the table with an outdated approach: treating cultural adaptation as an afterthought. In an industry where subscriber acquisition costs average $200–300 per customer, failing to engage international audiences through authentic local experiences isn’t just a missed […]

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Language + localization

January 8, 2025

Localization process best practices for Global teams: How to make it work

Scaling marketing and creative production for domestic growth can be challenging enough. Adding another layer of global marketing where your teams have to address varying cultures, languages, and preferences? The complications grow exponentially. When you’re trying to scale (fast!), your in-market teams across the globe can be incredible partners for streamlining operations while maximizing performance. […]

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