Marketing Blog (Localization Strategies & Tips)

illuminated tunnel leading to Fukuroda Falls in Daigo, Ibaraki, Japan.

Global trends

How to Use AI to Create On-Service Copy at Scale

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touristic telescope look at the city with view snow mountains

Digital marketing

How LLMO & GEO Connect Streaming Brands to Global Audiences

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Digital marketing

Understanding Streaming Behavior in Norway

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Global trends

April 22, 2025

What NAB Show Revealed About the Future of Streaming: AI, Agility, and the Battle for Attention

After several packed days at NAB Show in Las Vegas, one thing was clear: the streaming industry is no longer in its experimental phase – it’s in the midst of a structural transformation. The show floor buzzed with excitement around AI, workflow evolution, and platform strategy. But beneath the tech demos and panel discussions was […]

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Clouds at sunset are reflected in the windows of the skyscraper. Glass facade of a modern office building

Creative media

April 18, 2025

How AI Will Transform Entertainment over the Next 5 Years

The streaming industry is at the center of a technological revolution. While consolidation and competition dominate many conversations about the future of entertainment, our recent survey of streaming executives reveals a powerful undercurrent: AI. In the swirl of rapid – even daily – change, it’s challenging to stay on top of the key factors driving […]

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Sensoju Temple with dramatic sky and Tokyo skytree in Japan

Market insights

April 17, 2025

Marketing to Japanese Streaming Consumers: Understanding Subscriber Habits

Japan’s SVOD market is projected to reach $5.8 billion by 2028. Streaming success isn’t just about being in this lucrative market – it’s about earning audience trust. Japan’s streaming industry is growing, but consumer behavior differs significantly from that of Western markets. While global platforms like Netflix, Prime Video, and Disney+ have gained traction, local […]

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View of street with cafe in Luino, Italy

Language + localization

March 26, 2025

Why You Need Transcreation for Streaming Success

While 84% of global businesses across industries report revenue growth from localization, most streaming platforms are leaving millions on the table with an outdated approach: treating cultural adaptation as an afterthought. In an industry where subscriber acquisition costs average $200–300 per customer, failing to engage international audiences through authentic local experiences isn’t just a missed […]

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Evening view of office buildings in Dusseldorf

Digital marketing

February 18, 2025

Understanding Streaming & Consumer Behavior in Germany

Germany is home to one of the largest economies in the world – and when it comes to streaming, it shows. With 78 million daily internet users spending an average of 57 euros per month on streaming subscriptions, the competition to draw and retain German viewers is greater than ever. Despite an already sizable streaming market, […]

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Photo of carved human figure with large yellow headdress in Brazil

Market insights

February 13, 2025

Streaming Culture & Consumer Behavior in Brazil

With widespread connectivity and per-person streaming subscription rates approaching that of the US, China, and Mexico, Brazil presents abundant opportunity for streaming platforms. Brazil is a dominant force in Latin America’s growing streaming landscape. Brazilians subscribe to an average of 3.4 video streaming platforms per person and have no shortage of quality regional and international […]

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