Marketing Blog (Localization Strategies & Tips)

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Market insights

Streaming Culture and Consumer Behavior in India

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Global trends

2024 Global Streaming Challenges: Balancing Cost, Quality & User Expectations

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Digital marketing

International Paid Media: How Agencies Get It Wrong

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Creative media

May 2, 2024

Global branding that resonates across borders

It’s 2024, which means your brand and your products can reach further than ever before. With international consumers using an average of 7.5 social media platforms daily and making an estimated 20.8% of retail purchases online in 2023, targeting global markets just makes sense. But global branding also demands finesse – it’s about knowing how […]

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Creative media

December 11, 2020

Driving global revenue in 2021 with marketing localization

2020 had its share of… downs and more downs. The global pandemic still looming large across the world. Devastating natural disasters. Massive layoffs. (To name just a few.) The ongoing trauma of 2020 has had a significant impact on our society, from both an emotional and economic perspective. And the global business environment is more […]

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Creative media

November 12, 2020

How to create effective content that scales internationally

When going international, one of the biggest challenges organizations face is how to create effective content that scales across multiple markets. Many companies turn to language service providers (LSPs) that offer high-volume, low-cost translation solutions for cost and process efficiency. But this approach doesn’t scale well for marketing and creative content. The traditional LSP focus […]

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Creative media

September 24, 2020

Creative media localization: What it is and why it matters

Marketing is about engagement and inspiring action. It’s about conveying the essence of a brand, the value of a product or service, the reason to choose one brand over another. Successful marketing depends greatly on creative media localization. On the development of language and visuals delivered in the right medium, at the right time, to […]

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Creative media

September 21, 2020

How to achieve marketing ROI in localization

You’ve done the research and know which markets are right for your brand. You’ve localized and optimized the content you think is most relevant. And you’ve gotten in front of your international audience on the channels and platforms most relevant to them. Now it’s time to evaluate what worked and what didn’t – and refine […]

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Creative media

January 7, 2020

Paid Digital Marketing Strategy: Getting Started

Once you know which markets are best suited for your brand – and you’ve localized and optimized the content you’ve strategically selected – it’s time for the next step in marketing localization. This step is about getting in front of your international audience (on the channels and platforms most relevant to them) and driving engagement. […]

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