Marketing Localization Intel for Streaming Brands

Market insights

IBC 2025: Navigating The User-Centric, Affinity-Driven Media Landscape

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Global trends

Why a People-First Approach is a Tech Advantage

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AI Copywriting: How To Write For LLMS Without Sounding Like AI

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Language + localization

August 28, 2017

Five Things You Need to Know About Chinese MCommerce

Mobile commerce, or mCommerce, is a rapidly growing phenomenon in China, making up over half of Chinese eCommerce. This remarkable growth stems from China’s recent technological history, and the key to unlocking its future potential lies in understanding how it has impacted Chinese society. THE DEVELOPMENT OF CHINESE MCOMMERCE China missed the early years of […]

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Digital marketing

August 21, 2017

Integrating Keywords in Content: 3 Tips to Improve Your SEO

Integrating keywords into text doesn’t have to kill creative content. Clever, flexible use of these keywords will keep your writing natural and organic, while still visible. IS INTEGRATING KEYWORDS STILL RELEVANT FOR IMPROVING SEO? The “keyword stuffing” SEO tactic is long gone, where web pages were packed with keywords to the point that they didn’t […]

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Market insights

August 15, 2017

How to succeed in the Chinese ecommerce market

It’s predicted that around half of the Chinese eCommerce market will comprise cross-border commerce: that’s around a quarter of the population (source: eMarketer). Here’s what you need to know to succeed in China’s eCommerce market. MEET THE MILLENNIALS In the chinese eCommerce market, the millennial is king. 70% of online shoppers are 18-35-year-olds (source: East […]

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B Corp + Business for good

April 4, 2017

We Stand for Equal Pay (Equal Pay Pledge)

In the US, women earn about 76 cents per dollar earned by men on average. But the causes of the gender pay gap are a bit more complicated. We are committed to closing the gender pay gap. We have pledged our commitment to equal pay for equal work and experience on Glassdoor. Pay equality is […]

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B Corp + Business for good

July 8, 2016

Celebrating International Women’s Day

To celebrate International Women’s Day (IWD), we share stories about the important women in our lives and make a pledge for gender parity. Because so many of us are multicultural, not to mention multilingual, we also gained some great insights on how this day is celebrated outside the US! ROLE MODELS Although Eleanor Roosevelt (quite […]

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Language + localization

Content Localization: Avoiding Cultural Traps

How do you create content that entices people to read and continue down the customer journey – internationally? Here are some tips for avoiding cultural traps in the content localization process. THE KEY TO SUCCESSFUL CONTENT LOCALIZATION Try to understand each and every target audience: the language(s) they speak and the words that are going […]

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