Marketing Localization Intel for Streaming Brands

Global trends

Why a People-First Approach is a Tech Advantage

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AI Copywriting: How To Write For LLMS Without Sounding Like AI

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Market insights

Understanding Thailand’s Streaming Landscape

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Global trends

September 18, 2025

Why a People-First Approach is a Tech Advantage

In the streaming industry, it can be tempting to rely solely on technology to solve creative ops problems at scale. However, taking a people-first approach can create a real competitive advantage. Faster GTM timelines, consistent quality, more content, and lower costs are now baseline expectations from audiences. The 43% drop in viewership for Wednesday Season […]

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September 11, 2025

AI Copywriting: How To Write For LLMS Without Sounding Like AI

Many brands see AI as a quick fix for scaling copy, but with audiences quick to spot inauthentic writing, the challenge is keeping content human and trustworthy. Copy works hard to connect with subscribers. Every push notification, recommendation tile, or piece of service messaging shapes how users feel about a platform. If that touchpoint comes […]

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Market insights

September 5, 2025

Understanding Thailand’s Streaming Landscape

Streaming companies can default to offering low prices when moving into new markets, assuming it will help them establish a footprint. That strategy falls flat in Thailand. YouTube dominates daily viewing habits in Thailand, and the willingness of local users to pay for its premium version signals that low-cost offerings aren’t the only way to […]

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Market insights

August 29, 2025

Authenticity At Scale: Streaming’s Missing Piece

Audiences don’t just want polished content. They want a genuine human connection. The data makes it clear: YouTube has surpassed Netflix and Prime Video to become the world’s most-watched streaming service, positioning creators as both the greatest threat and the greatest opportunity for SVOD platforms. Creators bring something no studio or streaming giant can manifest […]

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Language + localization

August 21, 2025

The Hidden Cost Of Bolt-On QC In Streaming

Many streaming brands treat QC as a final safety check before content reaches global audiences. But this approach of relying on last-minute fixes is costing brands more than they realize, slowing their progress towards achieving more strategic business goals. Too often, QC programs are stuck in a perpetual cycle of remediation that’s draining resources without […]

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Market insights

August 14, 2025

Are Synthetic Audiences Right for Streaming?

Streaming brands that are only just thinking about how to leverage AI to generate creative and deliver smarter content recommendations are already falling behind. The conversation has moved on to a host of other potential applications. This includes bolstering research efforts with synthetic respondents, which offers the possibility of replacing costly audience testing with virtual […]

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