October 21, 2026
HIGHLIGHTS: Non-English content is a fixed part of viewing: non-English titles made up more than a third of Netflix viewing in the first half of 2026, the third reporting period in a row at that level...
HIGHLIGHTS: Non-English content is a fixed part of viewing: non-English titles made up more than a third of Netflix viewing in the first half of 2026, the third reporting period in a row at that level. Acquisition content needs fresh creation in every market: titles, and synopses are the first things a viewer sees and […]
September 30, 2026
For film and TV buyers, international growth is a market-by-market marketing challenge: how do you make the same title relevant, discoverable and compelling to audiences with different habits, tastes ...
For film and TV buyers, international growth is a market-by-market marketing challenge: how do you make the same title relevant, discoverable and compelling to audiences with different habits, tastes and cultural contexts? With many Western markets saturated with entertainment options, growth increasingly depends on how effectively a title travels beyond its home market. So while […]
September 21, 2026
HIGHLIGHTS: Discovery no longer has one or two front doors – it has a dozen. Gen Alpha viewers aged 13–14 already name AI tools as their single best source for what to watch (49%), ahead of streaming ...
HIGHLIGHTS: Discovery no longer has one or two front doors – it has a dozen. Gen Alpha viewers aged 13–14 already name AI tools as their single best source for what to watch (49%), ahead of streaming and cable interfaces (41%) and search engines (11%). For millennials, the top reason to reach for an AI […]
August 27, 2026
HIGHLIGHTS: A crowded market: Mexico already averages close to two streaming subscriptions per subscriber – the highest stacking density in Latin America, rising to 2.22 by 2031. A growing industry: L...
HIGHLIGHTS: A crowded market: Mexico already averages close to two streaming subscriptions per subscriber – the highest stacking density in Latin America, rising to 2.22 by 2031. A growing industry: Latin American SVOD subscriptions overall are projected to grow 25% – six times faster than North America – driven by broadband rollout in Colombia, Brazil, […]
August 11, 2026
HIGHLIGHTS: Discovery has already left the app. 55% of consumers now use the internet to find shows, movies and live events, and nearly 70% of young adults rely on search engines to do it. Localized ...
HIGHLIGHTS: Discovery has already left the app. 55% of consumers now use the internet to find shows, movies and live events, and nearly 70% of young adults rely on search engines to do it. Localized metadata is no longer just a UX asset. It’s the raw material that AI search, recommendation engines, and programmatic ad […]
July 29, 2026
HIGHLIGHTS: A global rollout isn’t one product: it’s many localized products. FIFA offered broadcasters just two options for hydration-break ads, but across more than 220 territories, diff...
HIGHLIGHTS: A global rollout isn’t one product: it’s many localized products. FIFA offered broadcasters just two options for hydration-break ads, but across more than 220 territories, different commercial models turned them into almost as many outcomes as markets. Viewers compare their market against others in real time. American fans downloaded VPNs to skip hydration-break ads [&helli...
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