Marketing Blog (Localization Strategies & Tips)

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Digital marketing

Global LinkedIn Marketing: Your 5 Pillars of Success

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Creative media

Global branding that resonates across borders

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Digital marketing

3 Tips to Improve Your International SEO Strategy

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B Corp + Business for good

July 8, 2016

Celebrating International Women’s Day

To celebrate International Women’s Day (IWD), we share stories about the important women in our lives and make a pledge for gender parity. Because so many of us are multicultural, not to mention multilingual, we also gained some great insights on how this day is celebrated outside the US! ROLE MODELS Although Eleanor Roosevelt (quite […]

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Language + localization

Content Localization: Avoiding Cultural Traps

How do you create content that entices people to read and continue down the customer journey – internationally? Here are some tips for avoiding cultural traps in the content localization process. THE KEY TO SUCCESSFUL CONTENT LOCALIZATION Try to understand each and every target audience: the language(s) they speak and the words that are going […]

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Language + localization

November 18, 2015

The PMM Phase 5: Transparent Clients

For the past few weeks, we’ve been reviewing the various stages of the Project Management Maturity Model (PMM) and how it relates to the localization maturity levels of clients that require localization services. We’ve now come to the final phase of the PMM. In this post, we’ll discuss strategies for managing globalization with transparent clients. […]

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Language + localization

November 9, 2015

The PMM Phase 4: Optimized Clients

In this post, we’ll walk through project and translation management strategies for working with optimized clients, as defined by the Common Sense Advisory’s Localization Maturity Model (LMM). For a refresher on the earlier stages of the Project Management Maturity Model (PMM), please take a look at the previous posts in this series: Introducing the Project […]

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Language + localization

November 3, 2015

The PMM Phase 3: Managed Clients

By now we’ve walked through project and translation management strategies for working with both reactive and repeatable clients as part of our overview of the Project Management Maturity Model (PMM). In this post, we’ll discuss best practices in localization management when collaborating with managed clients. Understanding ‘managed’ clients According to the Common Sense Advisory (CSA), the […]

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Language + localization

October 30, 2015

The PMM Phase 2: Repeatable Clients

In our previous Project Management Maturity Model (PMM) posts, we introduced the PMM and then walked through traditional project management and localization management recommendations for working with reactive clients. In this post, we’ll cover these strategies as they relate to repeatable clients. Understanding ‘repeatable’ clients According to the Common Sense Advisory, companies at the repeatable […]

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