Marketing Blog (Localization Strategies & Tips)

Global trends

Use it or lose it: 10 smart ways to spend down your EOY global marketing budget

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Purple, yellow, and pink wall graffiti in Berlin photo

Digital marketing

International marketing strategy: 4 things to know about Germany

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Red and green boats on river during daytime photo

Digital marketing

Why your global B2B lead generation isn’t working

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Market insights

September 20, 2017

Why Chinese shoppers prefer international brands

Cross-border commerce is a great way to engage with Chinese shoppers, as millennials increasingly look abroad for quality products. But it’s not enough to flaunt the foreignness of your brand – you’ll need to engage with customers on a personal level. THE MILLENNIAL CHINESE SHOPPERS 70% of online Chinese shoppers are under 35 years old […]

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Language + localization

August 28, 2017

Five Things You Need to Know About Chinese MCommerce

Mobile commerce, or mCommerce, is a rapidly growing phenomenon in China, making up over half of Chinese eCommerce. This remarkable growth stems from China’s recent technological history, and the key to unlocking its future potential lies in understanding how it has impacted Chinese society. THE DEVELOPMENT OF CHINESE MCOMMERCE China missed the early years of […]

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Digital marketing

August 21, 2017

Integrating Keywords in Content: 3 Tips to Improve Your SEO

Integrating keywords into text doesn’t have to kill creative content. Clever, flexible use of these keywords will keep your writing natural and organic, while still visible. IS INTEGRATING KEYWORDS STILL RELEVANT FOR IMPROVING SEO? The “keyword stuffing” SEO tactic is long gone, where web pages were packed with keywords to the point that they didn’t […]

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Market insights

August 15, 2017

How to succeed in the Chinese ecommerce market

It’s predicted that around half of the Chinese eCommerce market will comprise cross-border commerce: that’s around a quarter of the population (source: eMarketer). Here’s what you need to know to succeed in China’s eCommerce market. MEET THE MILLENNIALS In the chinese eCommerce market, the millennial is king. 70% of online shoppers are 18-35-year-olds (source: East […]

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B Corp + Business for good

April 4, 2017

We Stand for Equal Pay (Equal Pay Pledge)

In the US, women earn about 76 cents per dollar earned by men on average. But the causes of the gender pay gap are a bit more complicated. We are committed to closing the gender pay gap. We have pledged our commitment to equal pay for equal work and experience on Glassdoor. Pay equality is […]

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B Corp + Business for good

July 8, 2016

Celebrating International Women’s Day

To celebrate International Women’s Day (IWD), we share stories about the important women in our lives and make a pledge for gender parity. Because so many of us are multicultural, not to mention multilingual, we also gained some great insights on how this day is celebrated outside the US! ROLE MODELS Although Eleanor Roosevelt (quite […]

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