Marketing Blog (Localization Strategies & Tips)

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Market insights

Streaming Culture and Consumer Behavior in the UK

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Global trends

2025 Global Streaming Challenges: Balancing Cost, Quality & User Expectations

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Market insights

Streaming Culture and Consumer Behavior in India

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Market insights

January 14, 2025

Streaming Culture and Consumer Behavior in the UK

With a highly connected, affluent population and a very saturated streaming landscape, the UK is one of the world’s biggest – and most competitive – markets for streaming companies. Here, retention is the name of the game. When it comes to excellent in-language content, consumers in the UK are spoiled for choice. Through BBC’s iPlayer, […]

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Market insights

December 4, 2024

Streaming Culture and Consumer Behavior in India

India is home to more than 1.4 billion people and boasts the second-largest digital population in the world – despite just a little over half of the population accessing the internet daily. Increased internet penetration and affordable smartphones have paved the way for rapid growth in streaming in this market. With this significant opportunity comes […]

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Market insights

May 31, 2024

Marketing to Japanese Consumers: A How-to Guide

Marketing to Japanese consumers and winning customers for your brand will require a different approach than in your home market. Here are some considerations to help you succeed in this large, competitive market. Japanese consumers can be highly selective and tend to prioritize brand trust, reputation, quality, and value over price. When marketing your brand […]

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Digital marketing

January 25, 2024

Global marketing strategy: France Edition

As the third-largest economy in Europe, France is home to affluent and sophisticated consumers who tend to prefer local suppliers. To successfully attract French consumers, marketers must tailor their global marketing strategy to French culture and convey that they understand the local nuances – and that goes far beyond Parisian stereotypes. PERSONAL CONNECTION French people […]

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Digital marketing

August 14, 2023

International marketing strategy: 4 things to know about Germany

Germany is a prime target market for many US companies. It’s the US’s largest trading partner in the European Union, sits comfortably as one of the largest economies in the world, and is the largest consumer market in the European Union. Including Germany in your international marketing strategy could be a great opportunity. But to […]

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Market insights

February 19, 2023

Marketing localization success: How to expand internationally

Deciding which global market is a strong fit for your business is the first step when you want to expand internationally. Several factors – some more straightforward than others – will impact your short- and long-term success. Going in with your eyes open and expectations aligned at the organizational level is critical. When Google reached […]

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