Marketing Blog (Localization Strategies & Tips)

Global trends

Use it or lose it: 10 smart ways to spend down your EOY global marketing budget

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Purple, yellow, and pink wall graffiti in Berlin photo

Digital marketing

International marketing strategy: 4 things to know about Germany

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Red and green boats on river during daytime photo

Digital marketing

Why your global B2B lead generation isn’t working

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Language + localization

October 13, 2015

The Project Management Maturity Model

About the Project Management Maturity Model In the localization industry, project management is a term that describes the effort involved in managing how content transforms from a source language into a target language. This transformation can occur in a variety of file formats and via a number of different systems or platforms. And for the […]

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Language + localization

September 14, 2015

Agile Localization: The 7 Best Practices

Agile localization involves incorporating internationalization, localization, and translation into an agile product development cycle. It requires adapting localization processes to be fast, flexible, and automated. Software development teams moving from a traditional waterfall approach to agile methodologies may feel daunted about approaching the “localization issue” while also undergoing such a critical paradigm shift in their […]

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Language + localization

August 3, 2015

7 Top Traits of a Translation Reviewer

Finding a translation reviewer in global regions challenges companies of all shapes and sizes. Top-notch, in-country reviewers are hard to find. Most individuals tasked with translation reviews already have full-time jobs, may not be language or subject-matter experts, and often feel as though extra work has been dumped upon them for no benefit of their […]

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