Marketing Blog (Localization Strategies & Tips)

Market insights

How to Create Effective Off-Service Campaigns with Strategic Concepting

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chairs on stage in conference hall at business event or seminar meeting

Market insights

StreamTV 2025: Why Better UX Is the Real Global Growth Lever

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illuminated tunnel leading to Fukuroda Falls in Daigo, Ibaraki, Japan.

Global trends

How to Use AI to Create On-Service Copy at Scale

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Language + localization

September 6, 2018

3 Reasons To Localize Your Post-Sales Support

While many companies focus on increasing international sales by localizing customer experience from lead generation to conversion, they often overlook post-sales support. To maximize international growth potential, in-market post-sales support is vital. WHY LOCALIZED POST-SALES SUPPORT MATTERS 1. Repeat Business Acquiring a new customer costs 5 to 25 times more than the cost of converting […]

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Digital marketing

August 13, 2018

Japanese SEO: Get It Right and Get Noticed

Japanese SEO is, in many ways, more straightforward than other international search markets, but there’s still plenty to consider when optimizing your site for Japan. The good news for digital marketers looking to break into Japan is you don’t need to figure out a new search engine. That’s because Google and Yahoo! Japan are both popular, […]

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person-laughing-covering-mouth-with-hand

Digital marketing

Which Japanese Social Media Platforms Are Right for Your Brand?

Even though Japanese social media can be difficult to navigate, you can still find ways to engage with customers on a personal level. And a good place to start is understanding the importance of anonymity in Japanese online culture – and its impact on each platform. While the Japanese market has a relatively low social […]

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Digital marketing

July 30, 2018

Luxury Brands and Social Media

Luxury brands and social media. One is exclusive. The other is inclusive. Balancing traditional and digital methods of marketing luxury brands can be a delicate process. Here’s how to make global social platforms work for your luxury brand. While luxury consumers still value traditional advertising with glossy magazines and print publications synonymous with the luxury […]

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Market insights

July 23, 2018

How to Market a Luxury Brand with a British Identity

British luxury brands are struggling to adapt to changing global trends while also protecting brand identity. Here’s what British brands need to know about maximizing on the global opportunity while preserving brand heritage. The global luxury market is huge. And with predicted sales nearing $400 billion by 2020, it’s only going to get bigger. The […]

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B Corp + Business for good

June 27, 2018

Aspiring Colorado B Corp: Wordbank Named Honoree

Best for Colorado recently announced its 2018 Honorees. The winners participated in a statewide challenge inviting Colorado companies to strive to be the best for Colorado’s workers, communities and environment. Of the 300 companies that participated in this program, only 16 achieved the Honoree status. Wordbank was one of those 16 and is a step […]

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