Marketing Blog (Localization Strategies & Tips)

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Global trends

How to Use AI to Create On-Service Copy at Scale

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Digital marketing

How LLMO & GEO Connect Streaming Brands to Global Audiences

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Digital marketing

Understanding Streaming Behavior in Norway

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Global trends

June 6, 2025

How to Use AI to Create On-Service Copy at Scale

Generative AI is now a daily reality in the streaming industry. And it’s changing the way streamers engage their subscribers on-service. Netflix is integrating OpenAI-powered search to its interface. Prime Video is serving AI-generated season recaps of its original series to help viewers catch up on past action. And overall, the global market for AI […]

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Digital marketing

May 30, 2025

How LLMO & GEO Connect Streaming Brands to Global Audiences

Global streaming brands face a significant shift in content discovery that challenges the traditional dominance of search. In Q4 2024, Google’s global search market share fell below 90% for the first time since 2015 – indicating a broader engagement with alternative discovery methods. Concurrently, AI platform use is rapidly expanding. The global generative AI market […]

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Digital marketing

May 27, 2025

Understanding Streaming Behavior in Norway

Norway’s streaming landscape mirrors its innovative and tech-savvy population, with global platforms and local content creators reshaping the way Norwegians consume entertainment. Streaming behavior in Norway aligns with trends in other mature markets, but has a distinct flavor all its own. With a taste for content reflecting their rich heritage and an increasingly symbiotic relationship […]

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Creative media

May 20, 2025

Netflix Eclipse Refresh: A Global UX Wake-Up Call

Netflix has begun to roll out its redesigned user interface: Eclipse. At first glance, it’s sleeker, simpler, and unmistakably modern. But this isn’t just a visual update. It’s a statement about what user experience really means in a streaming world defined by choice overload, cultural nuance, and the global race to keep viewers engaged. Netflix’s […]

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Digital marketing

May 5, 2025

Essentials of South Korea Streaming Behavior

South Korea’s SVOD market is set to surpass $2 billion by 2029, with nearly 9 in 10 Koreans using streaming platforms. However, this isn’t solely due to industry giants. Local platforms are rivalling global powerhouses – and delivering a tailored experience is what helps set them apart. Netflix, Disney+, and Apple TV+ are making aggressive moves […]

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Aerial view of a busy section of Ginza, Tokyo, Japan at night

Creative media

April 30, 2025

Global QC Automation: The Next Competitive Advantage in Streaming

In the hyper-competitive streaming landscape, optimizing quality control is no longer a backend concern – it’s a strategic advantage. If your platform isn’t tightening global QC, you’re handing viewers to the competition. More than 70% of industry leaders already link content quality to subscriber stickiness. However, despite this widespread acknowledgement, most streaming services still rely […]

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