Marketing Blog (Localization Strategies & Tips)

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Digital marketing

How LLMO & GEO Connect Streaming Brands to Global Audiences

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Digital marketing

Understanding Streaming Behavior in Norway

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Creative media

Netflix Eclipse Refresh: A Global UX Wake-Up Call

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Digital marketing

December 6, 2018

Five Tips to Increase Baidu SEO Ranking

With an 80% market share and 3.3 billion searches every day, Baidu is the king of Chinese search engines and the “Google of China.” However, the differences between Google and Baidu are vast, especially around SEO. So if you want to be found in China, you’ll need to play by Baidu’s rules. 1. SPEAK THE […]

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Language + localization

November 12, 2018

How Building a Brand Accelerates a Startup’s Global Growth

When fast-moving, growing organizations think about international expansion, translating content often trumps thoughts of building a global brand. Here’s how you can establish your brand identity in any market without losing momentum and why it matters. Successful startups are distinctive, they’re disruptors. They have a clear sense of who they are and how they sound. […]

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Language + localization

October 23, 2018

Meeting Tight Deadlines in Global Content Localization

Meeting tight deadlines is a crucial part of any business. But when it comes to global content creation, there are many obstacles that can slow you down. Here’s how to optimize your content localization process for maximum time efficiency without compromising accuracy and quality. GUIDELINES AND PEOPLE Brand immersion Outline the core tenets of your […]

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Digital marketing

October 15, 2018

SEO in the UAE: Are You Speaking the Right Language?

For SEO in the UAE to be successful, you must account for the region’s diversity. And be specific about who you want to target. Upfront research based on your growth goals and the UAE’s unique market landscape will set you up for success. You can identify your target demographic and tailor your strategy to maximize […]

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Language + localization

October 3, 2018

Three Ways to Avoid Brand Voice Dilution

For a brand to succeed internationally, it needs to be localized for each market while avoiding brand fragmentation. To achieve this, it’s important to find your voice, define your terms, ensure brand consistency, and work with in-country resources as protective of your brand as you are. 1. DEFINE YOUR BRAND VOICE Your brand voice should […]

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Digital marketing

September 24, 2018

Why Social Media in France is Great For Your Brand

If your brand isn’t already active on social media in France, it should be. Here’s how to get it right – and some useful tips to help you get started. France has the fourth largest number of internet users in Europe, and social media penetration is relatively high at 58%. The French social media landscape […]

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