August 15, 2017
How to succeed in the Chinese ecommerce market
It’s predicted that around half of the Chinese eCommerce market will comprise cross-border commerce: that’s around a quarter of the population (source: eMarketer). Here’s what you need to know to succeed in China’s eCommerce market. MEET THE MILLENNIALS In the chinese eCommerce market, the millennial is king. 70% of online shoppers are 18-35-year-olds (source: East […]
