Marketing Blog (Localization Strategies & Tips)

Market insights

How The Right Partnerships Deliver Scale, Value, And Speed

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Market insights

How to Create Effective Off-Service Campaigns with Strategic Concepting

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Market insights

StreamTV 2025: Why Better UX Is the Real Global Growth Lever

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Digital marketing

January 27, 2020

Why SEO in India Must Be Multilingual

India already has more online users than the US, and it’s just getting started. Here are the key considerations for getting SEO in India right. While 59% of the population isn’t yet online, India has 560 million internet users. And internet penetration is on the rise, increasing by 21% last year. With rising incomes and […]

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Digital marketing

January 21, 2020

Social Media In India: Think Local

Social media in India is full of opportunity. Social platforms are investing big – and global brands want in. Here’s how to connect with your online audience in the Indian market. SOCIAL MEDIA TRENDS Just 41% of India’s population is online, but it’s still one of the world’s largest social media markets. There’s potential for […]

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Digital marketing

July 24, 2019

UK Social Media: How to Engage Your Audience

Despite their reputation for being reserved, Brits love social media. Here’s how to connect with your audience online and get UK social media right. With an enormous 67% of the population active on social media, Brits have an average of seven social media accounts each. And they spend almost two hours a day using them. […]

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Market insights

June 14, 2019

What Spanish Consumer Behaviour Means For Your Brand

Spanish consumer behaviour is easy to understand. They want value for money, and they want you to connect with them. Here’s how to make this work for your brand. Things are looking pretty good for brands in Spain at the moment. The economy has been growing steadily for years – and outperforming the rest of […]

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Market insights

May 22, 2019

The Golden Rule Of E-Commerce In Italy

E-commerce in Italy is going through a period of massive growth. But to make the most of it, you’ll need to follow the golden rule. Here’s how to be an online sensation.

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Market insights

May 16, 2019

What You Should Know About Italian Consumer Behaviour

Italy is synonymous with quality. So it’s only natural Italians demand the same standards from foreign brands. Here’s how to stand out with our guide to Italian consumer behaviour. Be honest. When you think of the world’s biggest economies, Italy isn’t the first country that springs to mind. Its financial woes since 2008 have been […]

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