Marketing Localization Intel for Streaming Brands

Language + localization

How Cultural Nuance In Streaming Engages The Attentive Viewer

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Market insights

How Microdramas Are Driving Global Streaming Industry Disruption

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Market insights

CinemaCon 2026: Moviegoing Is Here To Stay – But Not Without Cultural IQ

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Digital marketing

July 30, 2018

Luxury Brands and Social Media

Luxury brands and social media. One is exclusive. The other is inclusive. Balancing traditional and digital methods of marketing luxury brands can be a delicate process. Here’s how to make global social platforms work for your luxury brand. While luxury consumers still value traditional advertising with glossy magazines and print publications synonymous with the luxury […]

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Market insights

July 23, 2018

How to Market a Luxury Brand with a British Identity

British luxury brands are struggling to adapt to changing global trends while also protecting brand identity. Here’s what British brands need to know about maximizing on the global opportunity while preserving brand heritage. The global luxury market is huge. And with predicted sales nearing $400 billion by 2020, it’s only going to get bigger. The […]

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Digital marketing

June 8, 2018

How to use Chinese social media effectively

Social media is fundamental to any digital marketing strategy targeting the Chinese market. Highly popular with Chinese audiences, social media has different rules of engagement for the key platforms. Here’s how to navigate social media in China. Nearly 100% of 14-47 year olds in China now own a smartphone, and half use their phones to […]

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Market insights

October 7, 2017

eCommerce in Russia: Why Now is the Time to Set Up Shop

Russian eCommerce took off in 2018 – so it’s a lucrative time to launch your brand’s online shop in Russia. Here’s how to engage your customers and build your online presence for eCommerce in Russia. Every year, Hootsuite and We Are Social compile a report on the state of eCommerce in Russia. And the improvement […]

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Market insights

October 6, 2017

German ecommerce: 3 Essentials to Penetrate the Market

Mobile-optimized sites, effective delivery and varied payment choices are three crucial ingredients of German eCommerce. With German eCommerce growing rapidly due to low prices and convenience, it’s important to learn how to break down barriers so that you can make the most of Germany’s online opportunities. Here are some tips to help you succeed: THREE […]

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archway with clock, Vitebsky railway station, St. Petersburg,

Market insights

October 4, 2017

Russian Consumer Behavior: Four Essential Tips

The contradictory demands and expectations of Russian consumers can initially seem daunting. But winning trust can reap huge rewards since Russians are known for their brand loyalty. Here’s how to create a successful brand presence in Russia. Russian consumers can be cautious buyers, but they’re also known for impulsive purchases of exclusive luxury products. This […]

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How Cultural Nuance In Streaming Engages The Attentive Viewer

How Microdramas Are Driving Global Streaming Industry Disruption

CinemaCon 2026: Moviegoing Is Here To Stay – But Not Without Cultural IQ

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