Marketing Blog (Localization Strategies & Tips)

Language + localization

Rethinking Title Treatment: Why It’s Key to Subscriber Retention

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Market insights

How The Right Partnerships Deliver Scale, Value, And Speed

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Market insights

How to Create Effective Off-Service Campaigns with Strategic Concepting

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Digital marketing

January 29, 2021

Site structure options for international websites

International site structures can have a huge impact on the effectiveness of your global website strategy. It’s not just a technical decision. Connecting your technical goals with your business and marketing objectives could make all the difference to your international success. There are typically three approaches you can take when it comes to international website […]

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B Corp + Business for good

January 28, 2021

How we support employee wellbeing to deliver results

“To be ‘well’ is not to live in a state of perpetual safety and calm, but to move fluidly from a state of adversity, risk, adventure, or excitement, back to safety and calm, and out again. Wellness is not a state of being, but a state of action.” -Emily Nagoski (PhD) and Amelia Nagoski (DMA), […]

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Digital marketing

January 21, 2021

Building an effective international website

When targeting your international audiences, it’s not enough to simply translate your website – your online properties need to be found in-market. Successful, optimized international websites enable local search engines to crawl, index, and serve each locale you’re targeting. They also deliver an authentic and engaging global user experience to drive business results. MAKE YOUR […]

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Creative media

December 11, 2020

Driving global revenue in 2021 with marketing localization

2020 had its share of… downs and more downs. The global pandemic still looming large across the world. Devastating natural disasters. Massive layoffs. (To name just a few.) The ongoing trauma of 2020 has had a significant impact on our society, from both an emotional and economic perspective. And the global business environment is more […]

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B Corp + Business for good

November 17, 2020

Hunger and homelessness awareness week (how to get involved)

This year, Hunger & Homelessness Awareness Week comes in the midst of a global pandemic. In the US, more than 43 million Americans live below the poverty level, and during COVID-19, 8 million more people have fallen below poverty lines. More than 1 in 5 children live in poverty. And each year 3.5 million people […]

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Creative media

November 12, 2020

How to create effective content that scales internationally

When going international, one of the biggest challenges organizations face is how to create effective content that scales across multiple markets. Many companies turn to language service providers (LSPs) that offer high-volume, low-cost translation solutions for cost and process efficiency. But this approach doesn’t scale well for marketing and creative content. The traditional LSP focus […]

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