October 29, 2026
HIGHLIGHTS: Discovery is a retention problem: In Gracenote’s 2025 survey, 49% of viewers say they’re willing to cancel a service when they can’t find something to watch. A recommendation engine can pu...
HIGHLIGHTS: Discovery is a retention problem: In Gracenote’s 2025 survey, 49% of viewers say they’re willing to cancel a service when they can’t find something to watch. A recommendation engine can put a title in front of them. The copy around it makes the case for pressing play. Discovery doesn’t stop at the homepage: On […]
October 21, 2026
HIGHLIGHTS: Non-English content is a fixed part of viewing: non-English titles made up more than a third of Netflix viewing in the first half of 2026, the third reporting period in a row at that level...
HIGHLIGHTS: Non-English content is a fixed part of viewing: non-English titles made up more than a third of Netflix viewing in the first half of 2026, the third reporting period in a row at that level. Acquisition content needs fresh creation in every market: titles, and synopses are the first things a viewer sees and […]
September 30, 2026
For film and TV buyers, international growth is a market-by-market marketing challenge: how do you make the same title relevant, discoverable and compelling to audiences with different habits, tastes ...
For film and TV buyers, international growth is a market-by-market marketing challenge: how do you make the same title relevant, discoverable and compelling to audiences with different habits, tastes and cultural contexts? With many Western markets saturated with entertainment options, growth increasingly depends on how effectively a title travels beyond its home market. So while […]
September 21, 2026
HIGHLIGHTS: Discovery no longer has one or two front doors – it has a dozen. Gen Alpha viewers aged 13–14 already name AI tools as their single best source for what to watch (49%), ahead of streaming ...
HIGHLIGHTS: Discovery no longer has one or two front doors – it has a dozen. Gen Alpha viewers aged 13–14 already name AI tools as their single best source for what to watch (49%), ahead of streaming and cable interfaces (41%) and search engines (11%). For millennials, the top reason to reach for an AI […]
August 27, 2026
HIGHLIGHTS: A crowded market: Mexico already averages close to two streaming subscriptions per subscriber – the highest stacking density in Latin America, rising to 2.22 by 2031. A growing industry: L...
HIGHLIGHTS: A crowded market: Mexico already averages close to two streaming subscriptions per subscriber – the highest stacking density in Latin America, rising to 2.22 by 2031. A growing industry: Latin American SVOD subscriptions overall are projected to grow 25% – six times faster than North America – driven by broadband rollout in Colombia, Brazil, […]
August 11, 2026
HIGHLIGHTS: Discovery has already left the app. 55% of consumers now use the internet to find shows, movies and live events, and nearly 70% of young adults rely on search engines to do it. Localized ...
HIGHLIGHTS: Discovery has already left the app. 55% of consumers now use the internet to find shows, movies and live events, and nearly 70% of young adults rely on search engines to do it. Localized metadata is no longer just a UX asset. It’s the raw material that AI search, recommendation engines, and programmatic ad […]
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