Marketing Blog (Localization Strategies & Tips)

Hand Holding a Burning Sparkler Firework, Happy New Year and Merry Christmas Concept

Digital marketing

How to build a winning global PPC campaign in 2024

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Sensoju Temple with dramatic sky and Tokyo skytree in Japan

Market insights

Marketing to Japanese Consumers: A How-to Guide

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row-of-yellow-and-white-buildings-with-a-blue-sky

Creative media

Global branding that resonates across borders

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brightly-colored-cactus-clusters-in-white-pots

Digital marketing

October 6, 2021

How topic clusters can accelerate your international SEO

International SEO is a fundamental part of a successful global digital marketing strategy. But localizing your web content (and keywords) may not be enough to rank for your high-priority topics in-market. That’s where topic clusters come in. You’ve localized your website for your key global markets. You’ve performed in-language keyword research, mapped those keywords to […]

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Digital marketing

August 17, 2021

Understanding your global target markets

Implementing a marketing localization strategy can be daunting for organizations. Other than the obvious problem of finding the right skill sets and tools to support the process, there are many moving pieces to effectively reach and engage with your global target market. And each market is different. But a good first step is to know […]

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Language + localization

July 31, 2021

3 things to know before buying translation software

Technology represents a significant part of the sell in the translation and localization industry. Price competition is fierce, and many language service providers (LSPs) differentiate themselves on their technical solutions. Here’s what marketers should know about translation software before signing up. Conventional thinking in the translation and localization space almost always focuses on how to […]

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B Corp + Business for good

June 8, 2021

Wordbank partners with Colorado Office of Early Childhood

The first decade of a child’s life is the most opportune time to influence learning paths and ensure the very best outcomes for all children. These years are crucial to building the foundation for lifelong learning and success. That’s why we are proud to partner with the Colorado Department of Human Services Office of Early […]

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Digital marketing

March 4, 2021

Why global campaigns need international keyword research

If you’re launching an SEO or PPC campaign in a new market, it’s best to avoid keyword translation. Here’s why international keyword research is a much better strategy. When you’re paying for every click – or optimizing your site – it’s important to target the right keywords. Every digital marketer knows the importance of keyword […]

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Digital marketing

March 3, 2021

Website localization: 4 steps to drive results

Website localization is about adapting the content of your website to deliver a user experience that’s as compelling to international audiences as it is to your US visitors. Successful website localization enables international consumers to relate to your message, trust your brand, and – ultimately – become customers. Truly effective website localization is iterative, and […]

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