Marketing Blog (Localization Strategies & Tips)

Digital marketing

Essentials of South Korea Streaming Behavior

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Aerial view of a busy section of Ginza, Tokyo, Japan at night

Creative media

Global QC Automation: The Next Competitive Advantage in Streaming

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Global trends

What NAB Show Revealed About the Future of Streaming: AI, Agility, and the Battle for Attention

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Digital marketing

May 5, 2025

Essentials of South Korea Streaming Behavior

South Korea’s SVOD market is set to surpass $2 billion by 2029, with nearly 9 in 10 Koreans using streaming platforms. However, this isn’t solely due to industry giants. Local platforms are rivalling global powerhouses – and delivering a tailored experience is what helps set them apart. Netflix, Disney+, and Apple TV+ are making aggressive moves […]

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Evening view of office buildings in Dusseldorf

Digital marketing

February 18, 2025

Understanding Streaming & Consumer Behavior in Germany

Germany is home to one of the largest economies in the world – and when it comes to streaming, it shows. With 78 million daily internet users spending an average of 57 euros per month on streaming subscriptions, the competition to draw and retain German viewers is greater than ever. Despite an already sizable streaming market, […]

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Digital marketing

January 2, 2025

How to scale your marketing localization strategy effectively with a hybrid model

When operating internationally, many companies struggle to meet their time-to-market, language quality, international customer engagement, and business growth goals. Flexible content development models are non-negotiable for streaming companies whose success depends on delivering a locally relevant experience across multiple global markets. The biggest challenge for scaling localized creative content across multiple markets is achieving a […]

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Digital marketing

December 18, 2024

Top Marketing Challenges for International Streaming Services

With the high saturation rates of international streaming services in English-speaking markets, churn rates are reaching an all-time high across all generations—especially Millennials and Gen Z. To combat this, entertainment providers should focus on improving their global offerings and strengthening their foothold in existing markets. For international streaming services, putting global markets first for revenue […]

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Digital marketing

November 5, 2024

The top 3 global SEO mistakes

Effective global SEO is a must for streaming services that want to grow their audience and brand internationally. But there’s a lot that can go wrong when you’re trying to optimize for global markets. Without the right strategy, you’ll continue to lose valuable international growth. Search is the top channel people across the world use […]

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Digital marketing

November 4, 2024

Why global campaigns need international keyword research

Search is a critical acquisition channel for streaming growth, and keywords are foundational to its success. Relying on keyword translation can limit your reach and engagement. Instead, international keyword research ensures your SEO and PPC campaigns connect with audiences effectively, driving stronger acquisition and better results. Here’s why this approach matters. When focusing on subscriber […]

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