Marketing Localization Intel for Streaming Brands

Market insights

IBC 2025: Navigating The User-Centric, Affinity-Driven Media Landscape

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Global trends

Why a People-First Approach is a Tech Advantage

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AI Copywriting: How To Write For LLMS Without Sounding Like AI

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Market insights

September 25, 2025

IBC 2025: Navigating The User-Centric, Affinity-Driven Media Landscape

IBC 2025 highlighted an industry defined by audience power, but the challenge is clear: creating authentic, passionate experiences is no longer enough. The next differentiator will be the ability to deliver that engagement at scale. While streaming executives race to expand content libraries, IBC 2025 revealed a critical industry blind spot: the most successful platforms […]

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Market insights

September 5, 2025

Understanding Thailand’s Streaming Landscape

Streaming companies can default to offering low prices when moving into new markets, assuming it will help them establish a footprint. That strategy falls flat in Thailand. YouTube dominates daily viewing habits in Thailand, and the willingness of local users to pay for its premium version signals that low-cost offerings aren’t the only way to […]

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Market insights

August 29, 2025

Authenticity At Scale: Streaming’s Missing Piece

Audiences don’t just want polished content. They want a genuine human connection. The data makes it clear: YouTube has surpassed Netflix and Prime Video to become the world’s most-watched streaming service, positioning creators as both the greatest threat and the greatest opportunity for SVOD platforms. Creators bring something no studio or streaming giant can manifest […]

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Market insights

August 14, 2025

Are Synthetic Audiences Right for Streaming?

Streaming brands that are only just thinking about how to leverage AI to generate creative and deliver smarter content recommendations are already falling behind. The conversation has moved on to a host of other potential applications. This includes bolstering research efforts with synthetic respondents, which offers the possibility of replacing costly audience testing with virtual […]

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Market insights

August 8, 2025

Breaking The Trade-Off Trap: How To Achieve Speed, Scale, And Quality

Content is no longer just king — it’s currency. In an always-on global market, meeting subscriber needs and expectations is essential for both acquisition and retention. Attention fatigue is real, and brands unable to keep pace with demand for fresh, relevant content risk falling behind. Yet the competitive stakes are rising. The Global Streaming Study […]

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Market insights

July 3, 2025

How The Right Partnerships Deliver Scale, Value, And Speed

In today’s global content economy, the pressure is constant: move faster, do more, and localize smarter – all while maintaining the creative bar. As one director in our recent survey of global streaming executives put it: “Streaming is always evolving and competition grows with it […] the market is already over saturated with content.” – […]

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