Marketing Blog (Localization Strategies & Tips)

Digital marketing

Essentials of South Korea Streaming Behavior

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Aerial view of a busy section of Ginza, Tokyo, Japan at night

Creative media

Global QC Automation: The Next Competitive Advantage in Streaming

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Global trends

What NAB Show Revealed About the Future of Streaming: AI, Agility, and the Battle for Attention

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Market insights

January 20, 2019

How to Sell Online in Japan: Five Essential Steps to Success

Expanding into the Japanese eCommerce market could be a great opportunity for your brand. But first, you need to know what Japanese shoppers expect from their online experience. For such a small nation, eCommerce in Japan is huge. In fact, it’s the world’s third largest eCommerce market. Japan has a stable economy and a high […]

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Market insights

January 17, 2019

Brazil eCommerce: Top Tips for Local Success

Despite recent economic and political turmoil in Brazil, their eCommerce market is thriving. It’s one of the fastest growing markets in the world and the most important in Latin America. Here’s what you need to know to be successful online in Brazil. In 2017, Brazil made up 38% of the entire Latin-American eCommerce market. […]

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Market insights

January 14, 2019

Brazil Social Media: How to Engage 98% of Your Customers

Brazilians love social media. But to make a lasting impact, think beyond Facebook. Here’s what you need to know about Brazil’s social media landscape. Fun-loving and sociable, Brazilians spend an average of 3 hours and 40 minutes each day on social media. The Brazilian government has invested heavily in the country’s internet connectivity to bridge […]

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Digital marketing

January 10, 2019

Everything You Need to Know About SEO in Brazil

Brazil is the fifth largest country by population and the ninth largest by GDP, making it an excellent Latin-American launchpad for your brand. But increasing your organic visibility in new markets can be tricky. Here’s what you need to know to get started with SEO in Brazil. Brazilians are internet savvy and open to international […]

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Global trends

December 17, 2018

Three Global Marketing Trends You Need to Know in 2019

Want your brand to stand out in 2019? Here we take a look at the three hottest global marketing trends to include in your strategy this year. 2018 was a busy year for global marketing. With GDPR, data protection regulations changed the game for many brands, forcing them to rethink their approach to marketing and […]

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Digital marketing

December 6, 2018

Five Tips to Increase Baidu SEO Ranking

With an 80% market share and 3.3 billion searches every day, Baidu is the king of Chinese search engines and the “Google of China.” However, the differences between Google and Baidu are vast, especially around SEO. So if you want to be found in China, you’ll need to play by Baidu’s rules. 1. SPEAK THE […]

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