Marketing Blog (Localization Strategies & Tips)

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Digital marketing

7 Elements of a successful global paid media strategy

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Digital marketing

Top 4 marketing challenges for international streaming services

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Global trends

Use it or lose it: 10 smart ways to spend down your EOY global marketing budget

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B Corp + Business for good

September 7, 2018

The GrowHaus: B of Service Volunteering

We recently had the incredible opportunity to volunteer at the GrowHaus, a local, non-profit indoor farm in Denver. Thanks to B Local Colorado for organizing the event, we teamed with CauseLabs, a certified B Corp, and individual volunteers to “B” of service. Our volunteering supported the GrowHaus’s efforts to provide the local Denver community access […]

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Language + localization

September 6, 2018

3 Reasons To Localize Your Post-Sales Support

While many companies focus on increasing international sales by localizing customer experience from lead generation to conversion, they often overlook post-sales support. To maximize international growth potential, in-market post-sales support is vital. WHY LOCALIZED POST-SALES SUPPORT MATTERS 1. Repeat Business Acquiring a new customer costs 5 to 25 times more than the cost of converting […]

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Market insights

August 27, 2018

Marketing to Japanese Consumers: A How-to Guide

How can you market to Japanese consumers and win customers for your brand? Here’s what you need to know. First and foremost, Japanese consumers prioritize brand trust, reputation, quality, and value over price. So taking these into account as you build your Japanese marketing strategy is key. Many Western brands have already seen great success […]

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Digital marketing

August 13, 2018

Japanese SEO: Get It Right and Get Noticed

Japanese SEO is, in many ways, more straightforward than other international search markets, but there’s still plenty to consider when optimizing your site for Japan. The good news for digital marketers looking to break into Japan is you don’t need to figure out a new search engine. That’s because Google and Yahoo! Japan are both popular, […]

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Digital marketing

Which Japanese Social Media Platforms Are Right for Your Brand?

Even though Japanese social media can be difficult to navigate, you can still find ways to engage with customers on a personal level. And a good place to start is understanding the importance of anonymity in Japanese online culture – and its impact on each platform. While the Japanese market has a relatively low social […]

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Digital marketing

July 30, 2018

Luxury Brands and Social Media

Luxury brands and social media. One is exclusive. The other is inclusive. Balancing traditional and digital methods of marketing luxury brands can be a delicate process. Here’s how to make global social platforms work for your luxury brand. While luxury consumers still value traditional advertising with glossy magazines and print publications synonymous with the luxury […]

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