Marketing Blog (Localization Strategies & Tips)

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Digital marketing

Global LinkedIn Marketing: Your 5 Pillars of Success

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Creative media

Global branding that resonates across borders

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Digital marketing

3 Tips to Improve Your International SEO Strategy

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Market insights

July 23, 2018

How to Market a Luxury Brand with a British Identity

British luxury brands are struggling to adapt to changing global trends while also protecting brand identity. Here’s what British brands need to know about maximizing on the global opportunity while preserving brand heritage. The global luxury market is huge. And with predicted sales nearing $400 billion by 2020, it’s only going to get bigger. The […]

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B Corp + Business for good

June 27, 2018

Aspiring Colorado B Corp: Wordbank Named Honoree

Best for Colorado recently announced its 2018 Honorees. The winners participated in a statewide challenge inviting Colorado companies to strive to be the best for Colorado’s workers, communities and environment. Of the 300 companies that participated in this program, only 16 achieved the Honoree status. Wordbank was one of those 16 and is a step […]

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Digital marketing

June 8, 2018

How to use Chinese social media effectively

Social media is fundamental to any digital marketing strategy targeting the Chinese market. Highly popular with Chinese audiences, social media has different rules of engagement for the key platforms. Here’s how to navigate social media in China. Nearly 100% of 14-47 year olds in China now own a smartphone, and half use their phones to […]

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Digital marketing

June 1, 2018

Adjusting Your Content Strategy for Voice Search

Voice search is on the rise. Here’s what you need to know to help your content rank higher in voice search. In 2015, 1.7 million voice-first devices were in use, rising to around 24.5 million in 2017. In January 2018, new data suggested there were over one billion voice search queries per month. So, how can […]

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Language + localization

May 23, 2018

Why cost-per-word rates are misleading

Cost-per-word is a popular means of working out how much you should pay for translation services. After all, it’s a simple way to quantify translation costs. But it doesn’t show you the full picture, often resulting in overpricing and poor quality. CALCULATING WORD COUNTS Cost-per-word is not always the same within a single project. That’s […]

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Language + localization

May 9, 2018

How to capture brand personality abroad

Taking your brand overseas can sometimes feel like a choice between protecting your unique brand voice or losing it in translation. However, with a bit of creativity, you can keep the essence of your brand while still entering new markets. The trick to expanding globally is to capture your domestic brand personality in a way […]

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