Marketing Blog (Localization Strategies & Tips)

Global trends

Use it or lose it: 10 smart ways to spend down your EOY global marketing budget

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Purple, yellow, and pink wall graffiti in Berlin photo

Digital marketing

International marketing strategy: 4 things to know about Germany

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Red and green boats on river during daytime photo

Digital marketing

Why your global B2B lead generation isn’t working

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Language + localization

July 8, 2016

Content Localization: Avoiding Cultural Traps

How do you create content that entices people to read and continue down the customer journey – internationally? Here are some tips for avoiding cultural traps in the content localization process. THE KEY TO SUCCESSFUL CONTENT LOCALIZATION Try to understand each and every target audience: the language(s) they speak and the words that are going […]

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Language + localization

November 18, 2015

The PMM Phase 5: Transparent Clients

For the past few weeks, we’ve been reviewing the various stages of the Project Management Maturity Model (PMM) and how it relates to the localization maturity levels of clients that require localization services. We’ve now come to the final phase of the PMM. In this post, we’ll discuss strategies for managing globalization with transparent clients. […]

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Language + localization

November 9, 2015

The PMM Phase 4: Optimized Clients

In this post, we’ll walk through project and translation management strategies for working with optimized clients, as defined by the Common Sense Advisory’s Localization Maturity Model (LMM). For a refresher on the earlier stages of the Project Management Maturity Model (PMM), please take a look at the previous posts in this series: Introducing the Project […]

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Language + localization

November 3, 2015

The PMM Phase 3: Managed Clients

By now we’ve walked through project and translation management strategies for working with both reactive and repeatable clients as part of our overview of the Project Management Maturity Model (PMM). In this post, we’ll discuss best practices in localization management when collaborating with managed clients. Understanding ‘managed’ clients According to the Common Sense Advisory (CSA), the […]

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Language + localization

October 30, 2015

The PMM Phase 2: Repeatable Clients

In our previous Project Management Maturity Model (PMM) posts, we introduced the PMM and then walked through traditional project management and localization management recommendations for working with reactive clients. In this post, we’ll cover these strategies as they relate to repeatable clients. Understanding ‘repeatable’ clients According to the Common Sense Advisory, companies at the repeatable […]

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Language + localization

October 26, 2015

The PMM Phase 1: Reactive Clients

As I mentioned in my previous post, Introducing the Project Management Maturity Model, in this blog series we’ll be defining ideal project manager (PM) characteristics, typical processes, recommended resource models, and considerations in technology use for localization management as they relate to each of the five phases of localization maturity (as defined by the Common […]

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