Green and pink plants in soil at Growing Gardens
B Corp
April 18, 2019

Growing Gardens: B of Service Volunteering

In April, our team volunteered with B Local Colorado at Growing Gardens in Boulder, via Wordbank's Volunteer Time Off program. This program connects us with other local non-profits and encourages our people to make a positive impact in our community.…
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UK consumer behavior double decker bus on London street
Market Insights
April 18, 2019

UK Consumer Behavior: What Do the British Want?

If you want to build your brand in the UK, there’s plenty of opportunity to be had. Here’s how to give British customers what they want. In the shadow of Brexit, consumer confidence in the UK has certainly taken a…
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B Corp
April 4, 2019

Project Angel Heart B of Service Volunteering

We recently volunteered with B Local Colorado at Project Angel Heart in Denver. We love our Volunteer Time Off program because we get to know other local non-profits and join them in having a positive impact in our community. PROJECT…
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Digital Marketing
April 1, 2019

German SEO: Getting Keyword Strategy Right

Technically, German SEO is relatively straightforward. Linguistically, however, it can be a challenge. Here’s why – and how to get it right. Germany is a popular market for brands looking to expand internationally. It’s the fourth-richest country in the world,…
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Digital Marketing
March 25, 2019

Yandex SEO: How to Master Search in Russia

If you’re launching a website in Russia, you’ll need to become familiar with Yandex, the country’s most popular search engine. Here’s how to boost your brand’s visibility on Russian search with Yandex SEO. Russia is home to 110 million internet…
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B Corp
March 21, 2019

International Women’s Day 2019: Balance for Better

International Women's Day (March 8) is a global day celebrating the social, economic, cultural, and political achievements of women. It also marks a call to action for accelerating gender parity. The first International Women's Day occurred in 1911, supported by…
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Content Governance - Fruit Sticks
Content Marketing
March 2, 2019

How (and Why) to Build A Global Content Governance Model

Content governance is about scaling your global strategy for success and defining content purpose, quality, and process while avoiding brand damage and substandard results. When going global with your content, it’s an essential part of developing an effective global content…
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Digital Marketing
February 25, 2019

Global Marketplace Optimization: Three Key Considerations

eCommerce marketplaces are where customers often go first when searching for a new product. Marketplace optimization could help them discover your brand. Here’s what to consider before you get started. Search engines are no longer customers’ only option when they’re…
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Media Design
February 18, 2019

Video Localization: How to Engage Your Global Audience

Video is hugely popular around the globe. You can easily expand your global reach by creating a video for your home market and then localizing it. Here’s an overview of the content, technical, and SEO considerations to include in your…
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Digital Marketing
February 11, 2019

How to Build a Winning Global PPC Campaign

If you want to grow your brand internationally, global PPC is a great place to start. By applying best practice for paid search at the local level and being mindful of in-market trends, you can be sure to get it…
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