BRAND STRATEGY

According to Arianna Huffington, founder of The Huffington Post: ‘People think in stories, not statistics. Marketers need to be master storytellers.’ How do you unlock and tell a rich, layered story that stands out? One that resonates globally but also speaks meaningfully to local audiences? Our global brand strategy service will help you find your brand identity, then tell your story to the world. Audiences will love you, buy your products – and keep coming back for more.

BRAND RESEARCH

WHERE BRAND MEETS BUSINESS, AUDIENCE AND MARKET

Tell us your business goals and brand challenges. What successes have you been proud of? Any opportunities you’ve missed? We’d like to understand your audience, your competitors and the markets you’re active in. We’ll talk to key stakeholders, customers and third parties. We’ll visit stores, HQs, local offices and dealerships. We’ll engage your local markets. And through a series of workshops, interviews and questionnaires, we’ll unlock your brand truths and story.

BRAND DEVELOPMENT

DNA AND POSITIONING

We’ll work together to explore your brand identity (the Who), what you believe in and what’s important to you (the Why). You’ll probably be clear about your capabilities and levels of expertise (the How), but it’s essential to then consider your behaviour as well – what exactly do you do? Lastly, we’ll explore your environment and the connection between people and place (the Where and When). If you’re already confident with your brand’s DNA, we’ll investigate whether elements of your positioning should be dialed up or down, in response to local cultural requirements.

WE’VE DONE THIS BEFORE

WHAT OUR CLIENTS SAY

‘Wordbank has allowed us to clarify and develop content with a style that resonates with our brand DNA, a key attribute that contributes towards our goal of developing a global brand that communicates visually and editorially in a consistent manner across touchpoints.’

Leo Allasia – Head Of Global Brand Communications

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YOUR BRAND JOURNEY

GUIDELINES AND ROADMAP

Brand guidelines will bring to life the insights that underpin your brand story and values. Not simply a style guide, your brand guidelines illustrate your story and define how best to deliver your brand promise within the context of a longer term strategic roadmap and implications for the future. In short, they’re a blueprint for what’s right for your brand. And if you want your brand to travel, they’ll be adapted and localized for your target markets.

KNOWLEDGE BANK

RECOMMENDED READS

HOW TO MARKET A LUXURY BRAND WITH A BRITISH IDENTITY

GLOBAL BRAND STRATEGY AND DESIGN: WHY PRINT MATTERS

THREE GLOBAL MARKETING TRENDS YOU NEED TO KNOW IN 2019

HOW TO FIX YOUR BRAND’S TONE OF VOICE FOR EVERY MARKET