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International Marketing
February 16, 2024

Top global marketing trends for 2024

2023 was another wild year for international marketers. With increased workloads, less budget, and fewer resources, 2024 is shaping up to be a challenging year – but with some very bright opportunities. Here are your top global marketing trends for…
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Digital Marketing
February 8, 2024

The top 3 global SEO mistakes

Effective global SEO is a must for businesses that want to grow their brand internationally. But there’s a lot that can go wrong when you’re trying to optimize for global markets. Without the right strategy, you’ll continue to lose valuable…
Localization
August 3, 2020

Why Brand Guidelines Are Vital For Global Growth

When your company is small, your team gets the brand because they’re immersed in it. As you gain customers and markets, it can be harder to grow your business without diluting your brand. Multi-market brand guidelines will help.
August 1, 2019

A Who’s Who Guide To Chinese Social Media

Chinese social media users are among the most active in the world. Which means social media marketing is your key to success. But the key players are different. Here’s our ‘who’s who’ guide to help you navigate the Chinese platforms.
B Corp
January 31, 2019

Why We Support Translators Without Borders

Because we believe that language matters, we are proud to sponsor Translators without Borders, an organization that works to make a world where knowledge has no language barriers.
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Brand
June 29, 2018

How To Fix Your Brand’s Tone Of Voice

Tone of voice (TOV) is a hot topic right now, but there’s a lot of confusion about what it is – and what it isn’t. We filter the noise to give your brand a voice that will be heard.
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LocalizationTranslation
August 26, 2017

A Case For Content Maintenance

Innovation tends to dominates the headlines, yet from our experience it’s the ugly stuff that has a huge impact on a localization system. In this article, we make a case for a consistent and disciplined approach to content production, a…
B CorpBY ZOEY COOPER
July 8, 2016

Celebrating International Women’s Day

We came in early to Wordbank today to celebrate International Women’s Day (IWD), share stories about the important women in our lives, and make a Wordbank pledge for gender parity. And because so many of us Wordbankers are multicultural, not to mention multilingual,…
BY RACHEL BALLTranslation
March 4, 2016

When Bad Grammar Sounds Good

Everyone knows that incorrect grammar can make or break a piece of writing, in fact, it’s one of the fastest routes to sloppy, unprofessional-looking copy. A 2013 study found that 59% of British consumers would be put off using a…
Content Marketing
February 29, 2016

Message Testing and Optimisation

Driving traffic to your site is great. Making sure those people are engaged, signing-up or purchasing, is even more important. Your marketing messages should therefore evoke feelings and drive actions. There are varying degrees of response you can expect, depending…
BY JENNA HARDINGProject Management
November 9, 2015

The PMM Phase 4: Optimized Clients

In this post, we'll walk through project and translation management strategies for working with optimized clients, as defined by the Common Sense Advisory's Localization Maturity Model (LMM). For a refresher on the earlier stages of the Project Management Maturity Model…
BY JENNA HARDINGProject Management
November 3, 2015

The PMM Phase 3: Managed Clients

By now we've walked through project and translation management strategies for working with both reactive and repeatable clients as part of our overview of the Project Management Maturity Model (PMM). In this post, we'll discuss best practices in localization management…
BY JENNA HARDINGProject Management
October 30, 2015

The PMM Phase 2: Repeatable Clients

In our previous Project Management Maturity Model (PMM) posts, we introduced the PMM and then walked through traditional project management and localization management recommendations for working with reactive clients. In this post, we'll cover these strategies as they relate to…
BY JENNA HARDINGProject Management
October 26, 2015

The PMM Phase 1: Reactive Clients

As I mentioned in my previous post, Introducing the Project Management Maturity Model, in this blog series we'll be defining ideal project manager (PM) characteristics, typical processes, recommended resource models, and considerations in technology use for localization management as they…
Project Management
October 13, 2015

The Project Management Maturity Model

  About the Project Management Maturity Model In the localization industry, project management is a widely recognized term used to describe the effort involved in managing the end-to-end process of transforming content from one language, usually English, into one or…
Media Design
October 5, 2015

Fonts and Typefaces Compared

Before I get started I need to just clarify terms. Should I be writing the word typeface and not font? Well after reading many blogs about the subject, fonts and typefaces are technically different though relate to the same thing. Typeface…
LocalizationTranslation
September 14, 2015

Agile Localization: The 7 Best Practices

Agile localization involves incorporating internationalization, localization, and translation into an agile product development cycle. It requires adapting localization processes to be fast, flexible, and automated. Software development teams moving from a traditional waterfall approach to agile methodologies may feel daunted…
LocalizationTranslation
August 3, 2015

7 Top Traits of a Translation Reviewer

Finding resources to review translations in global regions is a challenge for companies of all shapes and sizes. Top-notch, in-country reviewers are hard to find. Most individuals tasked with translation reviews already have full-time jobs, may not be language or…
Advertising
July 27, 2015

Sensory Advertising & Print

What makes a good print campaign? It’s something that stands out, is visually pleasing and grabs your attention long enough to leave a lasting impression. But how easy is it to achieve this in a world where we are constantly bombarded with hundreds…
Content Marketing
July 20, 2015

Kerning Typography: What You Should Know

Kerning may not be something you'd usually associate with cool, but it's something we (on the Wordbank print media team) feel pretty passionate about. If you're not sure what it means, kerning is the typographic process of adjusting the space between characters.…