Global Marketing Blog | Latest Trends & Advice

International Marketing Localization Market Insights

May 31, 2023

Understanding Your Global Target Markets

A marketing localization strategy is a crucial step to global success, but it can be challenging. In-depth insights and in-country experts can help effectively reach and engage your global target market.

Morgan Shelly

Love5

International Marketing Localization

May 2, 2023

Is hyperlocalization right for your global brand?

You may have heard of hyperlocalization, but it can be unclear what this marketing term means. Is there a difference between hyperlocalization and localization? Should you be thinking about making your next campaign hyperlocal? Read our blog to find out.

Zoe Willis

Love5

International Marketing Localization

April 25, 2023

Why you need creative media localization

As a global brand, your goal is to inspire engagement and action, in your home market and internationally. Creative media localization ensures your international content marketing engages your target audiences in a meaningful way.

Zoe Willis

Love5

Brand International Marketing Localization

April 3, 2023

3 reasons to invest in your global tone of voice

What’s the point of tone of voice? With tight marketing budgets, can it really make any measurable impact on your business goals? Find out why defining your tone of voice and adapting it for local markets can make or break…

Zoe Willis

Love5

Aerial shot of a man standing on top of a mountain above the clouds, taken from a distance.

International Marketing Localization

March 20, 2023

Why you need localization in an economic downturn

As businesses continue to navigate a challenging landscape, marketing localization is a great way to bolster your international strategy and weather economic uncertainty in the coming year.

Zoe Willis

Love5

Digital Marketing International Marketing Localization

March 17, 2023

4 Tactics For Global LinkedIn Marketing Success

LinkedIn is the obvious choice when it comes to B2B marketing. Not only is it a great place to target senior stakeholders and C-suite executives, it also serves as a hub for brand awareness, credibility and community building. But how…

Morgan Shelly

Love5

Digital Marketing International Marketing International SEO Localization

March 9, 2023

International SEO: How To Optimize For E-Commerce

Ask any digital marketer and they’ll tell you, SEO is essential for e-commerce brands. But how are your international e-commerce websites performing? Read our guide on how to maximize your results with international SEO for e-commerce.

Zoe Willis

Love5

Two people walking along a small street in a city with neon lights

International Marketing Localization

February 16, 2023

How To Succeed On Local Social Media Platforms

Popular local social media platforms are important when planning your global social strategy. Discover four of the biggest regional channels and how to choose which ones to focus on.

Zoe Willis

Love5

International Marketing Localization

February 8, 2023

Why You Need Social Media Optimization: Instagram

With over two billion monthly active users, Instagram is contending with websites as a digital shopfront. It’s also rivalling search engines for worldwide brand research. Want global visibility? We explore the best approaches to social media optimization.

Morgan Shelly

Love5

International Marketing Localization

February 6, 2023

Your Guide to Global Social Media Success

Over half the world now uses social media. It’s an essential marketing tool to reach and engage your customers. Want to build a successful global social media strategy? Here’s how to connect with your audiences.

Zoe Willis

Love5

International Marketing Localization

January 10, 2023

Global vs Local: The Beauty Industry Outlook

Global trends have dominated the beauty conversation over the past few years, affecting online discourse to product sales. But what does this mean for local markets?

Zoe Willis

Love5

International Marketing Localization

January 4, 2023

The Essential 2023 International Marketing Trends

International marketers face a challenging global environment in 2023. But those who focus on market relevance, authenticity, and connection will come out ahead.

Zoe Willis

Love5

International Marketing Strategy

February 17, 2022

The 2022 Global Marketing Trends You Need To Know

What are the top global marketing trends you can use in 2022 to stay ahead of the game? Here’s what our experts have to say.

Jonny Simpson

Love5

International Marketing Localization

February 8, 2022

Why You Need The Marketing Localization Blend

Localization is about adapting your content for international audiences. Marketing is about driving action and getting audiences to engage with your content. When the two come together and inform each other, the magic happens.

Jonny Simpson

Love3

International Marketing Strategy

April 9, 2021

How Is Global B2B Marketing Changing?

Global B2B marketing is moving online, but underlying cultural trends remain strong. Find out how to optimize your post-COVID strategy.

Sarah Kerkache

Love3

International Marketing Strategy

January 26, 2021

2021 Global Marketing Trends: What’s Next?

2020 was a year like no other. What does this mean for global marketing trends in 2021? Our digital, brand and localization experts have their say.

Jonny Simpson

Love4

Content Marketing International Marketing Media Design

November 25, 2020

Black Friday Marketing: The Key To Global Success

Are you ready for Black Friday? Without local insights, your international efforts risk falling flat. Here’s how to make your Black Friday marketing stand out around the world.

Sarah Kerkache

Love3

Content Marketing International Marketing Media Design

October 30, 2020

Why Your Brand Needs Visual Storytelling

Storytelling in marketing helps you establish emotional connections with customers and drive sales. It’s one of the best investments marketers can make at the moment. But not all stories are created equal. Here’s how to maximize your international impact.

Sarah Kerkache

Love3

Content Marketing International Marketing

September 16, 2020

Why Your Marketing Needs Global Storytelling

Storytelling in marketing helps you establish emotional connections with customers and drive sales. It’s one of the best investments marketers can make at the moment. But not all stories are created equal. Here’s how to maximize your international impact.

Jonny Simpson

Love2

Localization

August 3, 2020

Why Brand Guidelines Are Vital For Global Growth

When your company is small, your team gets the brand because they’re immersed in it. As you gain customers and markets, it can be harder to grow your business without diluting your brand. Multi-market brand guidelines will help.

Sarah Kerkache

Love2

Localization Translation

July 29, 2020

When Should You Ask For Transcreation?

Translation is a hard-working, dependable process. But when you need to create an emotional impact in another culture, you’ll soon reach its limits. That’s where transcreation comes in.

Sarah Kerkache

Love3

Brand International Marketing

July 16, 2020

Why You Should Invest In Tone Of Voice

It may be tempting to think of tone of voice as simply a vanity project. But as budgets tighten, we make the business case that defining your tone and adapting it for local markets is more important than ever.

Jonny Simpson

Love3

Localization Media Design

May 22, 2020

Behind The Scenes Of Our Winning UN COVID-19 Design

We created winning multilingual COVID-19 artwork for the UN, in just nine days. Click here to discover the secret behind our success.

Zoey Cooper

Love4

International Marketing Strategy

April 29, 2020

COVID-19: Where Next For Your Global Marketing?

While the uncertainty of COVID-19's global economic impact continues, brands are adapting. We’ve looked back on the first few months of global marketing during this period to inform the next steps for your brand.

Sarah Kerkache

Love4

Digital Marketing Global PPC International SEO

April 22, 2020

How To Adapt Your Digital Presence During COVID-19

COVID-19 is driving customers online, placing fresh emphasis on brands’ digital presence. Find out how to adapt and stay connected.

Gary Reilly

Love4

Content Marketing Strategy

April 14, 2020

COVID-19: The Global Impact On Consumer Behaviour

Effective global marketing depends on audience insights. Read more about three markets at different stages of the coronavirus outbreak.

Jonny Simpson

Love4

Content Marketing Strategy

April 6, 2020

How To Retune Your Comms During COVID-19

Consumers are still OK with brands marketing during COVID-19 – sensitively. Here’s what to consider when reevaluating your strategy.

Zoey Cooper

Love4

Localization Translation

February 26, 2020

A Daft Punk Guide To Quality Translations

Better, faster, cheaper, louder: want quality translations without going daft? Here’s how to get more from your budget.

Sarah Kerkache

Love4

Consumer Behaviour International Marketing Market Insights

February 18, 2020

How To Build Great Ramadan Marketing Campaigns

It’s all too easy for Ramadan marketing campaigns to look clichéd and fall flat. A clever crescent-shaped design won’t cut it. Instead, here’s how you can deliver effective, thoughtful Ramadan campaigns your customers will love.

Sarah Kerkache

Love4

Consumer Behaviour International Marketing Market Insights

February 10, 2020

Why You Need A Ramadan Marketing Strategy

The countdown for Ramadan 2020 has begun – are you ready? Because the right Ramadan marketing strategy could be a huge opportunity for your brand. Here’s why.

Sarah Kerkache

Love4

International Marketing Localization Translation

January 29, 2020

Translation Services: Where Should I Start?

You’re ready to send your content out into the world. You know you’ll need the help of translation services, but where do you start? And how can you make sure it goes to plan? Here’s what to prioritize at the…

Sarah Kerkache

Love5

International Marketing Localization Translation

January 24, 2020

Should I Even Bother With Human Translation?

The UK is the world’s second-largest market for language services, with £1.35 billion in revenue. But with the rise of AI and machine translation technology, has human translation had its day? Is translation itself even necessary anymore? We explore the…

Sarah Kerkache

Love5

Brand International Marketing Localization

December 12, 2019

Wordbank: Pioneering The Way For Over 30 Years

For over 30 years, we’ve been helping clients fulfil their international ambitions and pioneering fresh approaches to marketing localization. As we get ready for the next decade, we’re looking back on the journey so far.

Jonny Simpson

Love4

Digital Marketing International SEO

December 6, 2019

Dutch SEO: How To Map Out Your Search Strategy

International trade is part of Dutch DNA, on and offline. To grow your brand’s digital visibility, you’ll need a solid Dutch SEO strategy – and language is key to success. Here’s what you need to know.

Jonny Simpson

Love3

Digital Marketing

November 25, 2019

The Winners And Losers Of Dutch Social Media

Goodbye, Facebook. Hello, Instagram. The key players in Dutch social media are changing. Want to launch your own campaign in the Netherlands? Here’s what you should know.

Jonny Simpson

Love3

Consumer Behaviour Market Insights

November 15, 2019

Five Key Words That Unlock Dutch Consumer Behaviour

Dutch consumers are among the happiest in the world. But to do well here, don’t fake it – you won’t make it. Build lasting appeal through your understanding of local values and language. Here's how.

Jonny Simpson

Love3

Digital Marketing Global E-Commerce

November 8, 2019

E-Commerce In The Netherlands: How To Go Dutch

E-commerce in the Netherlands: welcome to a small country with real clout. English proficiency is high, but don’t take success for granted. You’ll need to adapt your approach to build lasting appeal. Here’s how to go about it.

Jonny Simpson

Love3

Digital Marketing International SEO

October 29, 2019

Why SEO In India Must Be Multilingual

The internet’s future is Indian. The country has more web users than the US, and it’s barely out of the starting blocks. Here’s how to get your message out with SEO in India.

Sarah Kerkache

Love3

Consumer Behaviour Market Insights

October 17, 2019

How To Untangle Consumer Behaviour In India

India, land of diversity – home to a host of languages, climates and traditions. Defining your target audience is key to understanding consumer behaviour in India. Here’s how to grow your brand in this fast-paced market.

Sarah Kerkache

Love3

Digital Marketing

October 8, 2019

Social Media In India: Go Big Or Go Home

Social media in India is full of opportunity. Social platforms are investing big – and global brands want in. Here’s how to make sure your campaign goes with a swing.

Sarah Kerkache

Love3

Digital Marketing Global E-Commerce

September 30, 2019

Why E-Commerce In India Is Full Of Potential

‘If you can make it there, you can make it anywhere.’ No, it’s not New York. We’re talking about e-commerce in India. Boasting big numbers and bigger potential, it’s where global brands are investing. Here’s what you need to know.

Sarah Kerkache

Love3

Localization Translation

August 22, 2019

How To Tell If MT Post-Editing Is Right For You

MT post-editing is here to stay. If it’s faster or cheaper than human translation, there’s a case for it. The stakes are high, but the budget and quality risks are real. Here’s how to turn the odds in your favour.

Sarah Kerkache

Love3

Content Marketing International Marketing

August 14, 2019

How To Create Audience Profiles That Work

Want to know your customers and speak their language – across multiple markets? Got a limited marketing budget? Then it’s time to get strategic. Reliable audience profiles will help.

Zoey Cooper

Love3

Consumer Behaviour Market Insights

August 4, 2019

How To Keep Pace With Chinese Consumer Behaviour

China is moving to an all-digital retail value chain. This has wide-ranging implications for Chinese consumer behaviour. If you want to market your product in China, here are the trends you need to keep up with.

Jonny Simpson

Love3

August 1, 2019

A Who’s Who Guide To Chinese Social Media

Chinese social media users are among the most active in the world. Which means social media marketing is your key to success. But the key players are different. Here’s our ‘who’s who’ guide to help you navigate the Chinese platforms.

Jonny Simpson

Love2

Market Insights

July 24, 2019

E-Commerce In China: How To Be A Success

E-commerce in China is innovating at breakneck speed and scale. This promises huge rewards for intrepid brands, but success isn’t guaranteed. Here’s how you can seize the moment.

Jonny Simpson

Love2

Digital Marketing

July 17, 2019

Baidu SEO: How To Optimize Your Site For China

Want to rank online in China? You’ll need to play by Baidu’s rules. As China’s leading search engine, optimizing your content for the site is critical. Here’s what you need to know about Baidu SEO.

Gary Reilly

Love2

Market Insights

June 25, 2019

Why You Need To Localize E-Commerce In Spain

E-commerce in Spain isn’t worlds away from its European counterparts. But it does have a distinctly Spanish flavour. Here’s how to get it right – and why you should care.

Isabel Evans

Love2

June 19, 2019

How To Make An Impact On Social Media In Spain

A copy-paste approach to social media in Spain won’t cut it. For best results, change your language, adjust your timings and switch up your platforms. Find out why here.

Isabel Evans

Love2

Consumer Behaviour Market Insights

June 14, 2019

What Spanish Consumer Behaviour Means For Your Brand

Spanish consumer behaviour is easy to understand. They want value for money, and they want you to connect with them. Here’s how to make this work for your brand.

Isabel Evans

Love3

Digital Marketing

May 30, 2019

Italian SEO: Why It’s Not Just Business As Usual

On the face of it, Italian SEO looks straightforward. But there are a few quirks that can trip you up if you’re not careful. Here’s how to rise to the top of the rankings.

Jonny Simpson

Love2

May 28, 2019

Why Creativity Is The Key To Social Media In Italy

Italians’ love of connecting online gives your brand the perfect chance to get creative. Here’s how to make a success of social media in Italy.

Jonny Simpson

Love2

Market Insights

May 22, 2019

The Golden Rule Of E-Commerce In Italy

E-commerce in Italy is going through a period of massive growth. But to make the most of it, you’ll need to follow the golden rule. Here’s how to be an online sensation.

Jonny Simpson

Love2

Consumer Behaviour Market Insights

May 14, 2019

What You Should Know About Italian Consumer Behaviour

Italy is synonymous with quality. So it’s only natural Italians demand the same standards from foreign brands. Here’s how to stand out with our guide to Italian consumer behaviour.

Jonny Simpson

Love3

April 26, 2019

UK Social Media: How To Engage Your Audience

It’s official: despite their reserved reputation, Brits love social media. Here’s how to connect with your audience online.

Isabel Evans

Love2

Market Insights

April 15, 2019

UK E-Commerce: How Your Brand Can Sell More Online

British shoppers are ready and willing to shop online. Here’s how to set yourself up for success in UK e-commerce – and make sure it's your brand they choose.

Isabel Evans

Love2

Consumer Behaviour Market Insights

April 8, 2019

UK Consumer Behaviour: What Do The British Want?

The UK may be confusing right now – but UK consumer behaviour isn’t. And there are still good reasons for your brand to launch in the UK. Here’s how to give British customers what they want.

Isabel Evans

Love3

Digital Marketing

April 1, 2019

German SEO: How To Solve The Keyword Conundrum

Technically, German SEO is pretty straightforward. Linguistically, it can trip you up if you’re not careful. But the reward is worth the risk. Here’s why – and how to get it right.

Jonny Simpson

Love2

Consumer Behaviour International Marketing Market Insights

March 29, 2019

German Consumer Behaviour: Five Things Shoppers Want

To make it in Germany, you’ll need to get to grips with German consumer behaviour. Here’s what German shoppers expect online – and how you can win their hearts.

Jonny Simpson

Love4

International Marketing

March 28, 2019

The Essential Guide To German Social Media

Social media may be less popular in Germany than elsewhere, but it’s still worthwhile – especially if you’re targeting millennials or Gen Z. Here are the platforms and strategies you need to conquer German social media.

Jonny Simpson

Love3

Digital Marketing Global E-Commerce

March 26, 2019

E-Commerce In Germany: Three Marketplaces You Should Sell On

E-commerce in Germany has a lot to offer your brand. But it’s not enough just to set up shop – you’ll need to sell on the top online marketplaces too. Here’s why – and how to go about it.

Jonny Simpson

Love3

Digital Marketing

March 25, 2019

Yandex SEO: How To Conquer Search In Russia

Launching your website in Russia? You’ll need to make a new friend: Yandex, the country’s biggest search engine. Here’s how to boost your brand’s visibility on Russian search with Yandex SEO.

Gary Reilly

Love2

B Corp

March 21, 2019

International Women’s Day 2019: Balance For Better

International Women’s Day (8 March) is a global day celebrating the social, economic, cultural, and political achievements of women. It also marks a call to action for accelerating gender parity.

Love2

Content Marketing

March 2, 2019

How (And Why) To Build A Global Content Governance Model

Content governance is a scary term for a simple concept: giving your content strategy the momentum it needs to succeed. Here’s how to get it right in every market.

Jonny Simpson

Love2

Digital Marketing

February 25, 2019

Global Marketplace Optimization: Three Key Considerations

E-commerce marketplaces are customers’ first port of call when searching for a new product. Marketplace optimization could help them discover your brand. Here’s what to consider before starting.

Sarah Kerkache

Love2

Marketing technology Media Design

February 18, 2019

Video Localization: How To Engage Your Global Audience

Video is hugely popular around the globe. Don’t limit yourself to your home market – allow video localization to expand your horizons. Here’s how.

Sarah Kerkache

Love1

Digital Marketing Global PPC

February 11, 2019

How To Build A Winning Global PPC Campaign

About to launch your brand overseas? Test the waters with a global PPC campaign. Here’s why – and how to do it right.

Gary Reilly

Love3

Digital Marketing Global PPC International SEO

February 4, 2019

Why Global Campaigns Need International Keyword Research

Launching an SEO or PPC campaign in a new market? For best results, avoid keyword translation. Here’s why international keyword research is much more effective.

Gary Reilly

Love4

B Corp

January 31, 2019

Why We Support Translators Without Borders

Because we believe that language matters, we are proud to sponsor Translators without Borders, an organization that works to make a world where knowledge has no language barriers.

Love2

Market Insights

January 20, 2019

Why The Time Is Right For E-Commerce In Russia

2018 was the year e-commerce in Russia took off – there’s never been a more lucrative time to launch your brand’s online shop. Here’s how to delight your customers and become an online sensation.

Jonny Simpson

Love2

Digital Marketing

January 19, 2019

Everything you need to know about Russian social media

To make it on Russian social media, you need to think differently. Here are the platforms and strategies you need to connect with your customers.

Jonny Simpson

Love3

Consumer Behaviour Market Insights

January 18, 2019

What do Russian consumers want?

Entering Russia as a foreign brand can be daunting. But earning Russian consumers’ trust will pay off – they’re highly loyal. Here’s how to cultivate a successful brand identity in Russia.

Jonny Simpson

Love3

Consumer Behaviour Market Insights

January 18, 2019

Four Essential Brazilian Consumer Behaviour Profiles

High brand engagement. Rising sales. Brazil is an ambitious company’s dream. But to win customers, you’ll need in-depth knowledge of Brazilian consumer behaviour. Start here.

Isabel Evans

Love3

International Marketing

January 17, 2019

Brazil E-Commerce: Why Selling On Amazon Won’t Cut It

The Brazil e-commerce market is thriving. It’s one of the fastest growing markets in the world, and the most important in Latin America. It’s not all plain sailing though. Here’s what you need to know to sell online in Brazil.

Isabel Evans

Love2

Digital Marketing International SEO

January 10, 2019

Everything You Need To Know About SEO In Brazil

Brazil is an excellent Latin American launchpad for your brand. But increasing your organic visibility in new markets can feel like a trek through the Amazon. Here’s how to see the wood for the trees with SEO in Brazil.

Isabel Evans

Love3

International Marketing

December 17, 2018

Three Global Marketing Trends You Need To Know In 2019

Want your brand to stand out in 2019? Here are the three hottest global marketing trends to include in your strategy this year – as selected by our experts.

Jonny Simpson

Love2

Content Marketing International Marketing

December 10, 2018

Global Marketing: How To Measure Success Overseas

Measuring your content’s impact at home is tough. Knowing how to measure success overseas can be even harder. But it doesn’t have to be that way. Here are three steps to help take control of your content in any market.

Jonny Simpson

Love3

December 3, 2018

How To Create A Global Social Media Strategy In Three Steps

Going global? Use social media to build visibility and engage customers in new markets. And answer these three questions to build a global social media strategy that works.

Gary Reilly

Love2

Digital Marketing International SEO

November 23, 2018

Localizing Your SEO Strategy: Five Key Considerations

Launching in a new market? It’s a mistake to jump straight into translating your website. Instead, take time to build a global SEO strategy. It’s an investment that will pay off in the long run. Here’s why.

Love3

Media Design Print

November 19, 2018

Global Brand Strategy And Design: Why Print Still Matters

It’s easy to focus on digital when it comes to your global brand strategy and design work. But print still has a lot to offer. Doing it right will maximize your impact overseas – faster and cheaper.

Zoey Cooper

Love1

Brand

November 12, 2018

How Building A Brand Fuels A Start-Up’s Global Growth

Will building a brand delay international expansion? Not necessarily. Here’s how you can establish your brand identity in any market without losing momentum.

Zoey Cooper

Love2

Consumer Behaviour International Marketing Market Insights

November 5, 2018

Three Crucial Insights Into Consumer Behaviour In The UAE

With such a diverse population, understanding consumer behaviour in the UAE can be daunting. But it doesn’t have to be. Here are three key tips to help you succeed in the market.

Jonny Simpson

Love4

International Marketing

October 29, 2018

How To Nail E-Commerce In The UAE

UAE customers spend more per transaction than anyone else – and they usually buy international products. We explain how to increase visibility and drive sales with e-commerce in the UAE.

Jonny Simpson

Love2

International Marketing

October 22, 2018

How To Make The Most Of Social Media In The UAE

Using social media in the UAE is crucial if you want to make any headway in the market. But the space is heavily regulated. We break down which platforms to use and how to position your messaging for maximum success.

Jonny Simpson

Love2

Digital Marketing International SEO

October 15, 2018

SEO In The UAE: Are You Speaking The Right Language?

For SEO in the UAE to succeed, you need to speak the right language – and that’s not always Arabic. We explain which language you should use to reach your target audience.

Jonny Simpson

Love3

Consumer Behaviour International Marketing Market Insights

October 2, 2018

French Consumer Behaviour: Three Myths Busted

You know the stereotypes: The French love excellent food, expensive fashion and exquisite luxury. But times are changing. We bust the myths about French consumer behaviour to help you market more effectively.

Jonny Simpson

Love4

Digital Marketing Global E-Commerce

October 1, 2018

E-Commerce In France: A Playbook For Success

E-commerce in France is a growing market. Here’s how to woo French shoppers on your site and on Rakuten France – the region’s largest online marketplace.

Jonny Simpson

Love3

Digital Marketing

September 24, 2018

Why Social Media In France Is Great For Your Brand

If your brand isn’t already using social media in France, it should be. Here’s how to get it right – and your French creative juices flowing.

Jonny Simpson

Love3

Digital Marketing International SEO

September 17, 2018

How To Master French SEO (It’s Easier Than You Think)

If your website’s French SEO is your current raison d’être, use our savoir-faire to avoid faux-pas and clichés.

Jonny Simpson

Love3

B Corp

September 10, 2018

HOW WE WON THE WE INVEST IN PEOPLE GOLD AWARD

We’ve joined the top 16% of UK companies by receiving the We Invest In People Gold award. Here’s how we put our people first.

Jonny Simpson

Love2

Consumer Behaviour International Marketing Market Insights

August 27, 2018

Marketing to Japanese Consumers: A How To Guide

いらっしゃいませ！In Japan, shopkeepers call out “irasshaimase” or “come on in” to greet shoppers. But how can marketing to Japanese consumers win customers for your brand? Here’s what you need to know.

Isabel Evans

Love3

International Marketing

August 20, 2018

How To Sell Online in Japan: Five Steps To Success

Japanese e-commerce represents a great opportunity for brands to exploit. But you need to know what Japanese shoppers want from their online experience. We explore how to sell online in Japan.

Isabel Evans

Love1

International Marketing

August 13, 2018

The Japanese Social Media Sites Brands Should Use

The Japanese social media landscape can be hard to navigate. We take a look at the space and give you some top tips for success.

Isabel Evans

Love1

International Marketing International SEO

August 6, 2018

Japanese SEO: How To Get It Right And Be Noticed

Japanese SEO is simpler than in other countries. But there’s still plenty of opportunity to differentiate yourself. We explore how to rise to the top of the rankings.

Isabel Evans

Love2

Brand Content Marketing

July 30, 2018

How British Luxury Brands And Social Media Connect

One is exclusive. The other is inclusive. Juggling British luxury brands and social media is a delicate balancing act – but it is possible. We explain how to make these digital platforms work for your brand.

Jonny Simpson

Love3

Brand International Marketing

July 23, 2018

How To Market A Luxury Brand With A British Identity

Many British luxury brands are struggling to adapt to a changing global climate while protecting their brand identity. But there's hope. Here's how to keep up with the times, preserve your brand heritage and market a luxury brand overseas.

Jonny Simpson

Love2

Brand

June 29, 2018

How To Fix Your Brand’s Tone Of Voice

Tone of voice (TOV) is a hot topic right now, but there’s a lot of confusion about what it is – and what it isn’t. We filter the noise to give your brand a voice that will be heard.

Zoey Cooper

Love1

Digital Marketing

June 25, 2018

What Does Voice Search SEO Mean For Your Content?

Voice search SEO is not a futuristic concept; it’s a current reality. Here’s what you can do to help your company make the most of the latest frontier in digital engagement.

Gary Reilly

Love1

Digital Marketing

May 31, 2018

Why Voice Search is Important for Your Brand

Voice search is the latest hot topic in digital marketing, and could soon play a big role in your content strategy. But what is it and why should you care?

Gary Reilly

Love1

Digital Marketing International SEO

May 17, 2018

Building an Effective International Website

SEO requires more time and energy when you’re dealing with multiple languages. But it doesn't have to be complicated. We break down what you need to know to make sure you are reaching the right users with the right content.

Gary Reilly

Love2

Digital Marketing

May 10, 2018

The Best Site Structures For Global Websites

The site structure you choose will have a huge impact on your international SEO strategy. We look at the pros and cons of the options available for your company.

Gary Reilly

Love1

Digital Marketing International SEO

May 4, 2018

How To Build An Effective International SEO Strategy

Research is vital to the success of any international SEO strategy. Our three-step process will help you decide where best to focus your efforts.

Gary Reilly

Love2

Localization

September 7, 2017

Three Reasons To Localize Your Post-Sales Support

Post-sales is often overlooked when it comes to localization, but it is vital for building brand loyalty and winning repeat business. We look at why it matters – and what to do about it.

Gad Mimran

Love1

Localization Project Management

September 4, 2017

How To Meet Tight Content Deadlines

Hitting deadlines is a crucial part of any business, but when it comes to content creation, there are many obstacles that can slow you down. We explain how to optimize the process for maximum efficiency – without compromising quality.

Zoey Cooper

Love2

Localization Translation

September 1, 2017

Why cost per word rates are misleading

Cost per word is a popular means of working out how much you should pay for translation services. But it doesn’t show you the full picture, often resulting in overpricing and poor quality. There’s a better way.

Zoey Cooper

Love2

Brand International Marketing Localization

August 30, 2017

How To Avoid Brand Dilution

As the saying goes, failing to prepare means preparing to fail. Without setting up secure protection for your brand’s voice, it will be diluted over time and eventually drowned out.

Zoey Cooper

Love3

Brand International Marketing Localization

August 28, 2017

How to capture brand personality abroad

Exporting your brand overseas can often feel like a choice between protecting your individual brand voice or adapting to culturally-specific attitudes. But it doesn’t have to be this way.

Zoey Cooper

Love3

Localization Translation

August 26, 2017

A Case For Content Maintenance

Innovation tends to dominates the headlines, yet from our experience it’s the ugly stuff that has a huge impact on a localization system. In this article, we make a case for a consistent and disciplined approach to content production, a…

Gad Mimran

Love2

Advertising

June 30, 2017

Why is Chinese mcommerce so important?

Over half of Chinese eCommerce takes place via mobile. We take a look at the reasons for mobile’s cultural dominance and how you can make the most of it.

Jonny Simpson

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Content Marketing Digital Marketing

June 23, 2017

SEO Tips: Integrating Keywords Into Content

Keywords don’t have to kill creative content – but they do still have an important role to play. Clever, flexible use of these words will mean that your writing remains natural and organic, but is still seen.

Zoey Cooper

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B Corp BY ZOEY COOPER

July 8, 2016

Celebrating International Women’s Day

We came in early to Wordbank today to celebrate International Women’s Day (IWD), share stories about the important women in our lives, and make a Wordbank pledge for gender parity. And because so many of us Wordbankers are multicultural, not to mention multilingual,…

Zoey Cooper

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BY ZOEY COOPER Localization

July 8, 2016

Content Localization: Avoiding Cultural Traps

You’ve no doubt read a lot about words and phrases that make people click, that progress them nicely along the intended customer journey, and that drive positive outcomes. But what’s the best way to do this when you’re marketing internationally? How…

Zoey Cooper

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BY RACHEL BALL Translation

March 4, 2016

When Bad Grammar Sounds Good

Everyone knows that incorrect grammar can make or break a piece of writing, in fact, it’s one of the fastest routes to sloppy, unprofessional-looking copy. A 2013 study found that 59% of British consumers would be put off using a…

rachelball

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Content Marketing

February 29, 2016

Message Testing and Optimisation

Driving traffic to your site is great. Making sure those people are engaged, signing-up or purchasing, is even more important. Your marketing messages should therefore evoke feelings and drive actions. There are varying degrees of response you can expect, depending…

wordbank

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BY JENNA HARDING Project Management

November 18, 2015

The PMM Phase 5: Transparent Clients

For the past few weeks, we've been reviewing the various stages of the Project Management Maturity Model (PMM) and how it relates to the localization maturity levels of clients that require localization services. We've now come to the final phase…

jennaharding

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BY JENNA HARDING Project Management

November 9, 2015

The PMM Phase 4: Optimized Clients

In this post, we'll walk through project and translation management strategies for working with optimized clients, as defined by the Common Sense Advisory's Localization Maturity Model (LMM). For a refresher on the earlier stages of the Project Management Maturity Model…

jennaharding

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BY JENNA HARDING Project Management

November 3, 2015

The PMM Phase 3: Managed Clients

By now we've walked through project and translation management strategies for working with both reactive and repeatable clients as part of our overview of the Project Management Maturity Model (PMM). In this post, we'll discuss best practices in localization management…

jennaharding

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BY JENNA HARDING Project Management

October 30, 2015

The PMM Phase 2: Repeatable Clients

In our previous Project Management Maturity Model (PMM) posts, we introduced the PMM and then walked through traditional project management and localization management recommendations for working with reactive clients. In this post, we'll cover these strategies as they relate to…

jennaharding

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BY JENNA HARDING Project Management

October 26, 2015

The PMM Phase 1: Reactive Clients

As I mentioned in my previous post, Introducing the Project Management Maturity Model, in this blog series we'll be defining ideal project manager (PM) characteristics, typical processes, recommended resource models, and considerations in technology use for localization management as they…

jennaharding

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Project Management

October 13, 2015

The Project Management Maturity Model

About the Project Management Maturity Model In the localization industry, project management is a widely recognized term used to describe the effort involved in managing the end-to-end process of transforming content from one language, usually English, into one or…

jennaharding

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Media Design

October 5, 2015

Fonts and Typefaces Compared

Before I get started I need to just clarify terms. Should I be writing the word typeface and not font? Well after reading many blogs about the subject, fonts and typefaces are technically different though relate to the same thing. Typeface…

niamhakiboye

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Localization Translation

September 14, 2015

Agile Localization: The 7 Best Practices

Agile localization involves incorporating internationalization, localization, and translation into an agile product development cycle. It requires adapting localization processes to be fast, flexible, and automated. Software development teams moving from a traditional waterfall approach to agile methodologies may feel daunted…

jennaharding

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Localization Translation

August 3, 2015

7 Top Traits of a Translation Reviewer

Finding resources to review translations in global regions is a challenge for companies of all shapes and sizes. Top-notch, in-country reviewers are hard to find. Most individuals tasked with translation reviews already have full-time jobs, may not be language or…

jennaharding

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Advertising

July 27, 2015

Sensory Advertising & Print

What makes a good print campaign? It’s something that stands out, is visually pleasing and grabs your attention long enough to leave a lasting impression. But how easy is it to achieve this in a world where we are constantly bombarded with hundreds…

niamhakiboye

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Content Marketing

July 20, 2015

Kerning Typography: What You Should Know

Kerning may not be something you'd usually associate with cool, but it's something we (on the Wordbank print media team) feel pretty passionate about. If you're not sure what it means, kerning is the typographic process of adjusting the space between characters.…

wordbank

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