indian-woman-counting-money
Consumer BehaviourMarket Insights
October 17, 2019

How To Untangle Consumer Behaviour In India

India, land of diversity – home to a host of languages, climates and traditions. Defining your target audience is key to understanding consumer behaviour in India. Here’s how to grow your brand in this fast-paced market.
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indian-family-taking-photo
Digital Marketing
October 8, 2019

Social Media In India: Go Big Or Go Home

Social media in India is full of opportunity. Social platforms are investing big – and global brands want in. Here’s how to make sure your campaign goes with a swing.
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open-door
Digital MarketingGlobal E-Commerce
September 30, 2019

Why E-Commerce In India Is Full Of Potential

‘If you can make it there, you can make it anywhere.’ No, it’s not New York. We’re talking about e-commerce in India. Boasting big numbers and bigger potential, it’s where global brands are investing. Here’s what you need to know.
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wall-e
LocalizationTranslation
August 22, 2019

How To Tell If MT Post-Editing Is Right For You

MT post-editing is here to stay. If it’s faster or cheaper than human translation, there’s a case for it. The stakes are high, but the budget and quality risks are real. Here’s how to turn the odds in your favour.
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clothes-rail
Consumer BehaviourMarket Insights
August 4, 2019

How To Keep Pace With Chinese Consumer Behaviour

China is moving to an all-digital retail value chain. This has wide-ranging implications for Chinese consumer behaviour. If you want to market your product in China, here are the trends you need to keep up with.
Read More
August 1, 2019

A Who’s Who Guide To Chinese Social Media

Chinese social media users are among the most active in the world. Which means social media marketing is your key to success. But the key players are different. Here’s our ‘who’s who’ guide to help you navigate the Chinese platforms.
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Market Insights
July 24, 2019

E-Commerce In China: How To Be A Success

E-commerce in China is innovating at breakneck speed and scale. This promises huge rewards for intrepid brands, but success isn’t guaranteed. Here’s how you can seize the moment.
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chinese-characters-on-wood
Digital Marketing
July 17, 2019

Baidu SEO: How To Optimize Your Site For China

Want to rank online in China? You’ll need to play by Baidu’s rules. As China’s leading search engine, optimizing your content for the site is critical. Here’s what you need to know about Baidu SEO.
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Localization
July 8, 2019

The Content Toolkit: Meet Your Star Players

Localization is a team sport. A content toolkit can protect your brand from costly mistakes – and squabbles on the pitch. Find out how here.
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spanish-landscape
Market Insights
June 25, 2019

Why You Need To Localize E-Commerce In Spain

E-commerce in Spain isn’t worlds away from its European counterparts. But it does have a distinctly Spanish flavour. Here’s how to get it right – and why you should care.
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man-looking-at-watch
June 19, 2019

How To Make An Impact On Social Media In Spain

A copy-paste approach to social media in Spain won’t cut it. For best results, change your language, adjust your timings and switch up your platforms. Find out why here.
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woman-reading-on-mattress
Consumer BehaviourMarket Insights
June 14, 2019

What Spanish Consumer Behaviour Means For Your Brand

Spanish consumer behaviour is easy to understand. They want value for money, and they want you to connect with them. Here’s how to make this work for your brand.
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man-in-suit-looking-at-phone
Digital Marketing
May 30, 2019

Italian SEO: Why It’s Not Just Business As Usual

On the face of it, Italian SEO looks straightforward. But there are a few quirks that can trip you up if you’re not careful. Here’s how to rise to the top of the rankings.
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man-painting-mural
May 28, 2019

Why Creativity Is The Key To Social Media In Italy

Italians’ love of connecting online gives your brand the perfect chance to get creative. Here’s how to make a success of social media in Italy.
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Market Insights
May 22, 2019

The Golden Rule Of E-Commerce In Italy

E-commerce in Italy is going through a period of massive growth. But to make the most of it, you’ll need to follow the golden rule. Here’s how to be an online sensation.
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Consumer BehaviourMarket Insights
May 14, 2019

What You Should Know About Italian Consumer Behaviour

Italy is synonymous with quality. So it’s only natural Italians demand the same standards from foreign brands. Here’s how to stand out with our guide to Italian consumer behaviour.
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group-taking-selfie-at-giant's-causeway
April 26, 2019

UK Social Media: How To Engage Your Audience

It’s official: despite their reserved reputation, Brits love social media. Here’s how to connect with your audience online.
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uk-e-commerce-warehouse
Market Insights
April 15, 2019

UK E-Commerce: How Your Brand Can Sell More Online

British shoppers are ready and willing to shop online. Here’s how to set yourself up for success in UK e-commerce – and make sure it's your brand they choose.
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british-bulldog
Consumer BehaviourMarket Insights
April 8, 2019

UK Consumer Behaviour: What Do The British Want?

The UK may be confusing right now – but UK consumer behaviour isn’t. And there are still good reasons for your brand to launch in the UK. Here’s how to give British customers what they want.
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woman-on-train
Digital Marketing
April 1, 2019

German SEO: How To Solve The Keyword Conundrum

Technically, German SEO is pretty straightforward. Linguistically, it can trip you up if you’re not careful. But the reward is worth the risk. Here’s why – and how to get it right.
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berlin-skyline
International Marketing
March 28, 2019

The Essential Guide To German Social Media

Social media may be less popular in Germany than elsewhere, but it’s still worthwhile – especially if you’re targeting millennials or Gen Z. Here are the platforms and strategies you need to conquer German social media.
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Digital MarketingGlobal E-Commerce
March 26, 2019

E-Commerce In Germany: Three Marketplaces You Should Sell On

E-commerce in Germany has a lot to offer your brand. But it’s not enough just to set up shop – you’ll need to sell on the top online marketplaces too. Here’s why – and how to go about it.
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map
Digital Marketing
March 25, 2019

Yandex SEO: How To Conquer Search In Russia

Launching your website in Russia? You’ll need to make a new friend: Yandex, the country’s biggest search engine. Here’s how to boost your brand’s visibility on Russian search with Yandex SEO.
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balance-for-better
B Corp
March 21, 2019

International Women’s Day 2019: Balance For Better

International Women’s Day (8 March) is a global day celebrating the social, economic, cultural, and political achievements of women. It also marks a call to action for accelerating gender parity.
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Content Marketing
March 2, 2019

How (And Why) To Build A Global Content Governance Model

Content governance is a scary term for a simple concept: giving your content strategy the momentum it needs to succeed. Here’s how to get it right in every market.
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Digital Marketing
February 25, 2019

Global Marketplace Optimization: Three Key Considerations

E-commerce marketplaces are customers’ first port of call when searching for a new product. Marketplace optimization could help them discover your brand. Here’s what to consider before starting.
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B Corp
January 31, 2019

Why We Support Translators Without Borders

Because we believe that language matters, we are proud to sponsor Translators without Borders, an organization that works to make a world where knowledge has no language barriers.
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container-freight
Market Insights
January 20, 2019

Why The Time Is Right For E-Commerce In Russia

2018 was the year e-commerce in Russia took off – there’s never been a more lucrative time to launch your brand’s online shop. Here’s how to delight your customers and become an online sensation.
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camera-equipment-on-ground
Digital Marketing
January 19, 2019

Everything you need to know about Russian social media

To make it on Russian social media, you need to think differently. Here are the platforms and strategies you need to connect with your customers.
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woman-looking-at-phone
Consumer BehaviourMarket Insights
January 18, 2019

What do Russian consumers want?

Entering Russia as a foreign brand can be daunting. But earning Russian consumers’ trust will pay off – they’re highly loyal. Here’s how to cultivate a successful brand identity in Russia.
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Market Insights
January 18, 2019

Four Essential Brazilian Consumer Behaviour Profiles

High brand engagement. Rising sales. Brazil is an ambitious company’s dream. But to win customers, you’ll need in-depth knowledge of Brazilian consumer behaviour. Start here.
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International Marketing
January 17, 2019

Brazil E-Commerce: Why Selling On Amazon Won’t Cut It

The Brazil e-commerce market is thriving. It’s one of the fastest growing markets in the world, and the most important in Latin America. It’s not all plain sailing though. Here’s what you need to know to sell online in Brazil.
Read More
January 14, 2019

Brazil Social Media: How To Engage Your Customers

Brazilians love social media. But to make a lasting impact, you’ll need to go beyond Facebook. Here’s what you need to know about the Brazil social media landscape.
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Digital MarketingInternational SEO
January 10, 2019

Everything You Need To Know About SEO In Brazil

Brazil is an excellent Latin American launchpad for your brand. But increasing your organic visibility in new markets can feel like a trek through the Amazon. Here’s how to see the wood for the trees with SEO in Brazil.
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International Marketing
December 17, 2018

Three Global Marketing Trends You Need To Know In 2019

Want your brand to stand out in 2019? Here are the three hottest global marketing trends to include in your strategy this year – as selected by our experts.
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Content MarketingInternational Marketing
December 10, 2018

Global Marketing: How To Measure Success Overseas

Measuring your content’s impact at home is tough. Knowing how to measure success overseas can be even harder. But it doesn’t have to be that way. Here are three steps to help take control of your content in any market.
Read More
December 3, 2018

How To Create A Global Social Media Strategy In Three Steps

Going global? Use social media to build visibility and engage customers in new markets. And answer these three questions to build a global social media strategy that works.
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Digital MarketingInternational SEO
November 23, 2018

Localizing Your SEO Strategy: Five Key Considerations

Launching in a new market? It’s a mistake to jump straight into translating your website. Instead, take time to build a global SEO strategy. It’s an investment that will pay off in the long run. Here’s why.
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Media DesignPrint
November 19, 2018

Global Brand Strategy And Design: Why Print Still Matters

It’s easy to focus on digital when it comes to your global brand strategy and design work. But print still has a lot to offer. Doing it right will maximize your impact overseas – faster and cheaper.
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Brand
November 12, 2018

How Building A Brand Fuels A Start-Up’s Global Growth

Will building a brand delay international expansion? Not necessarily. Here’s how you can establish your brand identity in any market without losing momentum.
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International Marketing
November 5, 2018

Three Crucial Insights Into Consumer Behaviour In The UAE

With such a diverse population, understanding consumer behaviour in the UAE can be daunting. But it doesn’t have to be. Here are three key tips to help you succeed in the market.
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International Marketing
October 29, 2018

How To Nail E-Commerce In The UAE

UAE customers spend more per transaction than anyone else – and they usually buy international products. We explain how to increase visibility and drive sales with e-commerce in the UAE.
Read More
International Marketing
October 22, 2018

How To Make The Most Of Social Media In The UAE

Using social media in the UAE is crucial if you want to make any headway in the market. But the space is heavily regulated. We break down which platforms to use and how to position your messaging for maximum success.
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Digital MarketingInternational SEO
October 15, 2018

SEO In The UAE: Are You Speaking The Right Language?

For SEO in the UAE to succeed, you need to speak the right language – and that’s not always Arabic. We explain which language you should use to reach your target audience.
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International Marketing
October 2, 2018

French Consumer Behaviour: Three Myths Busted

You know the stereotypes: The French love excellent food, expensive fashion and exquisite luxury. But times are changing. We bust the myths about French consumer behaviour to help you market more effectively.
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Digital Marketing
September 24, 2018

Why Social Media In France Is Great For Your Brand

If your brand isn’t already using social media in France, it should be. Here’s how to get it right – and your French creative juices flowing.
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B Corp
September 10, 2018

HOW WE WON THE INVESTORS IN PEOPLE GOLD AWARD

We’ve joined the top 16% of UK companies by receiving the Investors in People Gold award. Here’s how we put our people first.
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International Marketing
August 20, 2018

How To Sell Online in Japan: Five Steps To Success

Japanese e-commerce represents a great opportunity for brands to exploit. But you need to know what Japanese shoppers want from their online experience. We explore how to sell online in Japan.
Read More
International Marketing
August 13, 2018

The Japanese Social Media Sites Brands Should Use

The Japanese social media landscape can be hard to navigate. We take a look at the space and give you some top tips for success.
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BrandContent Marketing
July 30, 2018

How British Luxury Brands And Social Media Connect

One is exclusive. The other is inclusive. Juggling British luxury brands and social media is a delicate balancing act – but it is possible. We explain how to make these digital platforms work for your brand.
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BrandInternational Marketing
July 23, 2018

How To Market A Luxury Brand With A British Identity

Many British luxury brands are struggling to adapt to a changing global climate while protecting their brand identity. But there's hope. Here's how to keep up with the times, preserve your brand heritage and market a luxury brand overseas.
Read More
guitar-tone-knob
Brand
June 29, 2018

How To Fix Your Brand’s Tone Of Voice

Tone of voice (TOV) is a hot topic right now, but there’s a lot of confusion about what it is – and what it isn’t. We filter the noise to give your brand a voice that will be heard.
Read More
girl-looking-down-stairs
Digital Marketing
June 25, 2018

What Does Voice Search SEO Mean For Your Content?

Voice search SEO is not a futuristic concept; it’s a current reality. Here’s what you can do to help your company make the most of the latest frontier in digital engagement.
Read More
Digital Marketing
May 31, 2018

Why Voice Search is Important for Your Brand

Voice search is the latest hot topic in digital marketing, and could soon play a big role in your content strategy. But what is it and why should you care?
Read More
Digital MarketingInternational SEO
May 17, 2018

Building an Effective International Website

SEO requires more time and energy when you’re dealing with multiple languages. But it doesn't have to be complicated. We break down what you need to know to make sure you are reaching the right users with the right content.
Read More
block-of-apartments
Digital Marketing
May 10, 2018

The Best Site Structures For Global Websites

The site structure you choose will have a huge impact on your international SEO strategy. We look at the pros and cons of the options available for your company.
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Localization
September 7, 2017

Three Reasons To Localize Your Post-Sales Support

Post-sales is often overlooked when it comes to localization, but it is vital for building brand loyalty and winning repeat business. We look at why it matters – and what to do about it.
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LocalizationProject Management
September 4, 2017

How To Meet Tight Content Deadlines

Hitting deadlines is a crucial part of any business, but when it comes to content creation, there are many obstacles that can slow you down. We explain how to optimize the process for maximum efficiency – without compromising quality.
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LocalizationTranslation
September 1, 2017

Why cost per word rates are misleading

Cost per word is a popular means of working out how much you should pay for translation services. But it doesn’t show you the full picture, often resulting in overpricing and poor quality. There’s a better way.
Read More
path-under-trees-park
LocalizationTranslation
August 26, 2017

A Case For Content Maintenance

Innovation tends to dominates the headlines, yet from our experience it’s the ugly stuff that has a huge impact on a localization system. In this article, we make a case for a consistent and disciplined approach to content production, a…
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Advertising
June 30, 2017

Why is Chinese mcommerce so important?

Over half of Chinese eCommerce takes place via mobile. We take a look at the reasons for mobile’s cultural dominance and how you can make the most of it.
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typewriter
Content MarketingDigital Marketing
June 23, 2017

SEO Tips: Integrating Keywords Into Content

Keywords don’t have to kill creative content – but they do still have an important role to play. Clever, flexible use of these words will mean that your writing remains natural and organic, but is still seen.
Read More
B CorpBY ZOEY COOPER
July 8, 2016

Celebrating International Women’s Day

We came in early to Wordbank today to celebrate International Women’s Day (IWD), share stories about the important women in our lives, and make a Wordbank pledge for gender parity. And because so many of us Wordbankers are multicultural, not to mention multilingual,…
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BY ZOEY COOPERLocalization
July 8, 2016

Content Localization: Avoiding Cultural Traps

You’ve no doubt read a lot about words and phrases that make people click, that progress them nicely along the intended customer journey, and that drive positive outcomes. But what’s the best way to do this when you’re marketing internationally? How…
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BY RACHEL BALLTranslation
March 4, 2016

When Bad Grammar Sounds Good

Everyone knows that incorrect grammar can make or break a piece of writing, in fact, it’s one of the fastest routes to sloppy, unprofessional-looking copy. A 2013 study found that 59% of British consumers would be put off using a…
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Content Marketing
February 29, 2016

Message Testing and Optimisation

Driving traffic to your site is great. Making sure those people are engaged, signing-up or purchasing, is even more important. Your marketing messages should therefore evoke feelings and drive actions. There are varying degrees of response you can expect, depending…
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BY JENNA HARDINGProject Management
November 18, 2015

The PMM Phase 5: Transparent Clients

For the past few weeks, we've been reviewing the various stages of the Project Management Maturity Model (PMM) and how it relates to the localization maturity levels of clients that require localization services. We've now come to the final phase…
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BY JENNA HARDINGProject Management
November 9, 2015

The PMM Phase 4: Optimized Clients

In this post, we'll walk through project and translation management strategies for working with optimized clients, as defined by the Common Sense Advisory's Localization Maturity Model (LMM). For a refresher on the earlier stages of the Project Management Maturity Model…
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BY JENNA HARDINGProject Management
November 3, 2015

The PMM Phase 3: Managed Clients

By now we've walked through project and translation management strategies for working with both reactive and repeatable clients as part of our overview of the Project Management Maturity Model (PMM). In this post, we'll discuss best practices in localization management…
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BY JENNA HARDINGProject Management
October 30, 2015

The PMM Phase 2: Repeatable Clients

In our previous Project Management Maturity Model (PMM) posts, we introduced the PMM and then walked through traditional project management and localization management recommendations for working with reactive clients. In this post, we'll cover these strategies as they relate to…
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BY JENNA HARDINGProject Management
October 26, 2015

The PMM Phase 1: Reactive Clients

As I mentioned in my previous post, Introducing the Project Management Maturity Model, in this blog series we'll be defining ideal project manager (PM) characteristics, typical processes, recommended resource models, and considerations in technology use for localization management as they…
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Project Management
October 13, 2015

The Project Management Maturity Model

  About the Project Management Maturity Model In the localization industry, project management is a widely recognized term used to describe the effort involved in managing the end-to-end process of transforming content from one language, usually English, into one or…
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Media Design
October 5, 2015

Fonts and Typefaces Compared

Before I get started I need to just clarify terms. Should I be writing the word typeface and not font? Well after reading many blogs about the subject, fonts and typefaces are technically different though relate to the same thing. Typeface…
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LocalizationTranslation
September 14, 2015

Agile Localization: The 7 Best Practices

Agile localization involves incorporating internationalization, localization, and translation into an agile product development cycle. It requires adapting localization processes to be fast, flexible, and automated. Software development teams moving from a traditional waterfall approach to agile methodologies may feel daunted…
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LocalizationTranslation
August 3, 2015

7 Top Traits of a Translation Reviewer

Finding resources to review translations in global regions is a challenge for companies of all shapes and sizes. Top-notch, in-country reviewers are hard to find. Most individuals tasked with translation reviews already have full-time jobs, may not be language or…
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Advertising
July 27, 2015

Sensory Advertising & Print

What makes a good print campaign? It’s something that stands out, is visually pleasing and grabs your attention long enough to leave a lasting impression. But how easy is it to achieve this in a world where we are constantly bombarded with hundreds…
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Content Marketing
July 20, 2015

Kerning Typography: What You Should Know

Kerning may not be something you'd usually associate with cool, but it's something we (on the Wordbank print media team) feel pretty passionate about. If you're not sure what it means, kerning is the typographic process of adjusting the space between characters.…
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