Marketing Blog (Localization Strategies & Tips)

Global trends

What NAB Show Revealed About the Future of Streaming: AI, Agility, and the Battle for Attention

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Clouds at sunset are reflected in the windows of the skyscraper. Glass facade of a modern office building

Creative media

How AI Will Transform Entertainment over the Next 5 Years

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Sensoju Temple with dramatic sky and Tokyo skytree in Japan

Market insights

Marketing to Japanese Streaming Consumers: Understanding Subscriber Habits

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Market insights

July 8, 2022

Marketing in Canada: From culture to French-Canadian translation

Many US companies make the mistake of marketing to Canadians the same way they would to US consumers. After all, Canadians are our neighbors to the north. They speak English. It seems easy enough to include them as a target market with minimal effort – recycling a US domestic campaign should do the trick. However, […]

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colorful-rectangles-building-against-blue-sky

Digital marketing

July 1, 2022

Review: WPML plugin for multilingual WordPress websites

Effective website localization is key to a successful international digital strategy – and the WPML plugin is one of the most widely used WordPress extensions. WordPress translation plugins are plentiful. When it comes to choosing the right one, brands need to focus not just on getting their content into other languages, but on ensuring they’re […]

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Digital marketing

June 16, 2022

How WordPress translation plugins can tank your global growth goals

There are dozens – if not hundreds – of WordPress translation plugins. But not all plugins are equal. Choosing the wrong one can hinder your international digital strategy and tank user experience. Imagine you’re visiting a brand’s website for the first time, and the site is slow to load. Or some elements are in English, […]

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Bulgapsa-Temple-Yeonggwang-gun-south-korea

Market insights

June 8, 2022

The South Korea eCommerce landscape

The South Korea eCommerce market is the sixth biggest in the world. But the eCommerce landscape is much more complex than in North America or Europe. And a one-size-fits-all approach to the market will spell doom for online retailers. South Koreans are among the most connected consumers in the world. 95% own a smartphone, and […]

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B Corp + Business for good

June 1, 2022

Supporting LGBTQ+: How to be a better ally

As an equal opportunity employer, we believe in providing a safe, autonomous, equitable, and inclusive workplace for everyone. We are strong proponents of personal choice, bodily autonomy, equality, and fairness. With 10% of our workforce identifying as LGBTQ+, we stand with and actively support the LGBTQ+ community. To create an environment where everyone can thrive, […]

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Market insights

May 13, 2022

How to stand out in India’s eCommerce landscape

The India eCommerce market is massive – and growing. Projected to increase by 21.5% in 2022 alone, the market opportunity will reach $400 billion by 2030. But with huge opportunity comes huge competition. And cultural considerations that drive Indian consumer behavior can make or break your market success. Koolkart. Rock.in. Mirai. Timtara. What do they […]

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