January 14, 2019

Brazil Social Media: How to Engage 98% of Your Customers

Brazilians love social media. But to make a lasting impact, think beyond Facebook. Here’s what you need to know about Brazil’s social media landscape. Fun-loving and sociable, Brazilians spend an average of 3 hours and 40 minutes each day on…
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Digital Marketing
January 10, 2019

Everything You Need to Know About SEO in Brazil

Brazil is the fifth largest country by population and the ninth largest by GDP, making it an excellent Latin-American launchpad for your brand. But increasing your organic visibility in new markets can be tricky. Here’s what you need to know…
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International Marketing
December 17, 2018

Three Global Marketing Trends You Need to Know in 2019

Want your brand to stand out in 2019? Here we take a look at the three hottest global marketing trends to include in your strategy this year. 2018 was a busy year for global marketing. With GDPR, data protection regulations…
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International Marketing
December 10, 2018

Global Marketing: How to Measure Success Overseas

Measuring the impact of your US content can be tough in itself. Knowing how to measure the effectiveness of your international content can be even harder. But it doesn’t have to be that way. Here’s how to take control of…
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Digital Marketing
December 6, 2018

Five Tips to Increase Baidu SEO Ranking

With an 80% market share and 3.3 billion searches every day, Baidu is the king of Chinese search engines and the “Google of China.” However, the differences between Google and Baidu are vast, especially around SEO. So if you want…
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December 3, 2018

How to Create a Global Social Media Strategy in Three Steps

Going global but not sure where to start? Social media is a great way to build visibility and engage customers in new markets. Here’s what to consider in building an effective global social media strategy. You probably won’t be surprised…
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B Corp
November 12, 2018

How We Made Time to Vote

As a marketing localization agency, our people are naturally globally informed and big-picture thinkers – that’s just an essential part of who we are and why we do what we do. Because voting is a civic responsibility and a precious…
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Brand
November 12, 2018

How Building a Brand Accelerates a Startup’s Global Growth

When fast-moving, growing organizations think about international expansion, translating content often trumps thoughts of building a global brand. Here’s how you can establish your brand identity in any market without losing momentum and why it matters. Successful startups are distinctive,…
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International Marketing
November 7, 2018

How to Make the Most of Social Media in the UAE

As with many international markets, social media platforms are key to making market headway in the UAE. While platform-specific popularity in the UAE may not be particularly different from Western markets, understanding the space in terms of user trends and…
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International Marketing
November 5, 2018

Three Crucial Insights Into Consumer Behavior in the UAE

With such a diverse population, understanding consumer behavior in the UAE can be daunting. But it doesn’t have to be. Here are three key tips to help you succeed in-market. It’s widely known that Dubai has become one of the…
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Digital Marketing
November 1, 2018

Voice Search Is the Future: What Digital Marketers Need to Know

Voice search is quickly becoming one of the hottest topics in digital marketing. Savvy brands and marketers alike are investigating how voice technology might be relevant for their audiences. So, what does this mean for your brand? Here are some…
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International Marketing
October 29, 2018

How to Nail eCommerce in the UAE

UAE consumers spend more per eCommerce transaction than anyone else in the world – and they usually buy international products. Here’s how to increase visibility and drive sales with eCommerce in the UAE. When UAE consumers shop, they spend big.…
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B Corp
October 24, 2018

B Corp Champions Retreat 2018: Building the B Economy

We were honored to attend the B Corp Champions Retreat 2018: Building the B Economy in New Orleans in September. The Champions Retreat is an annual event that gathers leaders of the B Corp movement to discuss ways to improve…
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LocalizationProject Management
October 23, 2018

Meeting Tight Deadlines in Global Content Localization

Meeting tight deadlines is a crucial part of any business. But when it comes to global content creation, there are many obstacles that can slow you down. Here’s how to optimize your content localization process for maximum time efficiency without…
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International Marketing
October 15, 2018

SEO in the UAE: Are You Speaking the Right Language?

For SEO to succeed in the United Arab Emirates, it’s important to account for the region’s diversity and be specific about who you want to target. With upfront research based on your growth goals and the UAE’s unique market landscape,…
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