Digital Marketing
February 4, 2019

Why Global Campaigns Need International Keyword Research

If you’re launching an SEO or PPC campaign in a new market, it’s best to avoid keyword translation. Here’s why international keyword research is a much better strategy. When you’re paying for every click – or optimizing your site –…
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B Corp
January 31, 2019

Why We Support Translators without Borders

We know words; we know words inspire, inform, entertain, and move people. We know people; we know people act on personal, timely, and meaningful words. At Wordbank, we believe that language matters. It’s at the heart of everything we do…
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International Marketing
January 20, 2019

How to Sell Online in Japan: Five Essential Steps to Success

Expanding into the Japanese eCommerce market could be a great opportunity for your brand. But first, you need to know what Japanese shoppers expect from their online experience. For such a small nation, eCommerce in Japan is huge. In fact,…
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Market Insights
January 18, 2019

Four Brazilian Consumer Behavior Profiles You Need to Know

With high brand engagement and rising consumer sales, Brazil is an ambitious company’s dream. But to convince customers to buy what you’re selling, you’ll need in-depth knowledge of Brazilian consumer behavior. In just a few decades, Brazil has transformed itself…
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International Marketing
January 17, 2019

Brazil eCommerce: Top Tips for Local Success

Despite recent economic and political turmoil in Brazil, their eCommerce market is thriving. It’s one of the fastest growing markets in the world and the most important in Latin America. Here’s what you need to know to be successful online…
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January 14, 2019

Brazil Social Media: How to Engage 98% of Your Customers

Brazilians love social media. But to make a lasting impact, think beyond Facebook. Here’s what you need to know about Brazil’s social media landscape. Fun-loving and sociable, Brazilians spend an average of 3 hours and 40 minutes each day on…
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Digital Marketing
January 10, 2019

Everything You Need to Know About SEO in Brazil

Brazil is the fifth largest country by population and the ninth largest by GDP, making it an excellent Latin-American launchpad for your brand. But increasing your organic visibility in new markets can be tricky. Here’s what you need to know…
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International Marketing
December 17, 2018

Three Global Marketing Trends You Need to Know in 2019

Want your brand to stand out in 2019? Here we take a look at the three hottest global marketing trends to include in your strategy this year. 2018 was a busy year for global marketing. With GDPR, data protection regulations…
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International Marketing
December 10, 2018

Global Marketing: How to Measure Your International Success

Measuring the impact of your US content can be tough in itself. Knowing how to measure the effectiveness of your international content can be even harder. But it doesn’t have to be that way. Here’s how to take control of…
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Digital Marketing
December 6, 2018

Five Tips to Increase Baidu SEO Ranking

With an 80% market share and 3.3 billion searches every day, Baidu is the king of Chinese search engines and the “Google of China.” However, the differences between Google and Baidu are vast, especially around SEO. So if you want…
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December 3, 2018

How to Create a Global Social Media Strategy in Three Steps

Going global but not sure where to start? Social media is a great way to build visibility and engage customers in new markets. Here’s what to consider in building an effective global social media strategy. You probably won’t be surprised…
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B Corp
November 12, 2018

How We Made Time to Vote

As a marketing localization agency, our people are naturally globally informed and big-picture thinkers – that’s just an essential part of who we are and why we do what we do. Because voting is a civic responsibility and a precious…
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Brand
November 12, 2018

How Building a Brand Accelerates a Startup’s Global Growth

When fast-moving, growing organizations think about international expansion, translating content often trumps thoughts of building a global brand. Here’s how you can establish your brand identity in any market without losing momentum and why it matters. Successful startups are distinctive,…
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International Marketing
November 7, 2018

How to Make the Most of Social Media in the UAE

As with many international markets, social media platforms are key to making market headway in the UAE. While platform-specific popularity in the UAE may not be particularly different from Western markets, understanding the space in terms of user trends and…
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International Marketing
November 5, 2018

Three Crucial Insights Into Consumer Behavior in the UAE

With such a diverse population, understanding consumer behavior in the UAE can be daunting. But it doesn’t have to be. Here are three key tips to help you succeed in-market. It’s widely known that Dubai has become one of the…
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