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International Marketing

Driving global revenue in 2021 with marketing localization

B Corp

Hunger and homelessness awareness week (how to get involved)

International Marketing

How to create effective content that scales internationally

global-market-impact-abandoned-transit
International Marketing
May 7, 2020

COVID-19: The Global Market Impact

As COVID-19 continues to spread throughout the world, the socio-economic situation inevitably changes with it. The challenge is how to navigate the reality those changes bring while balancing business and social objectives for consumers and stakeholders alike.  Speculation around the…
Michelle Lingo
Love0
empty-road-china
International Marketing
April 30, 2020

How to Adjust Your Comms during COVID-19

As the coronavirus outbreak drives business online and disrupts the everyday lives of consumers worldwide, companies must reevaluate how they’re communicating with their global audiences. It’s important to find a balance between approaching audiences in a way that communicates understanding…
Michelle Lingo
Love0
Amsterdam-street
Social Media
March 11, 2020

The Key Players in Dutch Social Media

Want to launch a social media campaign in the Netherlands? The popularity of Dutch social media platforms is changing. Here’s what you should know. 64% of Dutch consumers are active social media users. That’s just a few percentage points behind…
Michelle Lingo
Love0
sailing-boat
Digital Marketing
March 3, 2020

Dutch SEO: Localizing Your Search Strategy

To enhance your online visibility in the Netherlands, you’ll need a solid Dutch SEO strategy – and localization is key to success. Here’s what you need to know. Today, the Netherlands is the fifth-largest exporter in the world. Its ongoing…
Michelle Lingo
Love0
women-in-tulip-field
Market Insights
February 24, 2020

Dutch Consumer Behavior: 5 Tips for Effective Marketing Localization

To do well in the Netherlands, it’s important to appeal to consumers through an understanding of local values and language. These tips to Dutch consumer behavior provide some insight. Dutch consumers are thriving with a healthy economy, good public services,…
Michelle Lingo
Love0
cart-against-multicolored-wall
Digital Marketing
January 27, 2020

Why SEO in India Must Be Multilingual

India already has more online users than the US, and it’s just getting started. Here are the key considerations for getting SEO in India right. While 59% of the population isn’t yet online, India has 560 million internet users. And…
Michelle Lingo
Love3
indian-family-taking-photo
Market Insights
January 21, 2020

Social Media In India: Think Local

Social media in India is full of opportunity. Social platforms are investing big – and global brands want in. Here’s how to connect with your online audience in the Indian market. SOCIAL MEDIA TRENDS Just 41% of India’s population is…
Michelle Lingo
Love4
india-woman-counting-money
Market Insights
January 13, 2020

Understanding Consumer Behavior in India

India is home to a host of languages, climates, and traditions. Defining your target audience is key to understanding consumer behavior in India. Here’s how to grow your brand in this fast-paced market. India is made up of 29 states…
Michelle Lingo
Love4
lights-on-larimer-denver
International MarketingUncategorized
January 7, 2020

Paid Digital Marketing Strategy: Getting Started

Once you know which markets are best suited for your brand – and you've localized and optimized the content you've strategically selected – it's time for the next step in marketing localization. This step is about getting in front of…
Michelle Lingo
Love4
paragliding
International Marketing
December 30, 2019

Top Global Marketing Trends for 2020

The worldwide spread of COVID-19 has quickly changed the global marketing landscape, impacting consumer behavior in most markets. However, key global marketing trends around brand, digital, design, and localization in 2020 still hold true. Here's what you need to know.…
Michelle Lingo
Love3
ice-cream-shop-italy
International Marketing
December 23, 2019

Marketing Localization Strategy: How to Maximize Your Budget

When companies think about taking their brands international, a natural thought process is to translate all existing marketing materials for new markets. It’s certainly important to get in-language content in front of local audiences. But it’s quality (not quantity) –…
Michelle Lingo
Love3
cannoli-shop-italy
International Marketing
December 17, 2019

Understanding Your Global Target Markets

Implementing a marketing localization strategy can be daunting for organizations. Other than the obvious problem of finding the right skill sets and tools to support the process, there are many moving pieces to effectively reach and engage with your global…
Michelle Lingo
Love3
Canal_between_buildings
International Marketing
December 9, 2019

Marketing Localization: What It Is and Why It Matters

Localization is about adapting your content for international audiences. Marketing is about driving action and getting audiences to engage with your content. When the two come together - and inform each other - that’s when the magic happens.  An effective…
Michelle Lingo
Love3
LocWorld 41 Lobby
Localization
December 2, 2019

LocWorld: 3 Things (Still) Plaguing Localization Managers

Our team had a great time attending LocWorld 41 in San Jose and hearing firsthand how top companies are approaching the conference's theme of "Go Global, Be Global." Throughout the conference, client-side presenters discussed challenges that are all too familiar…
katieblakey
Love3
Localization
July 31, 2019

3 Things Marketers Should Know About Translation Software

Technology represents a significant part of the sell in the translation and localization industry. Price competition is fierce, and many language service providers (LSPs) differentiate themselves on their technical solutions. Here’s what marketers should know about translation software before signing…
Michelle Lingo
Love3
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  • Linguistics
    • Localization
    • Translation
    • Transcreation
    • Copywriting
  • Marketing
    • Digital Marketing
    • International PPC
    • Global SEO
    • Global Social Media
    • Global Market Insights
    • Creative Development
  • Portfolio
  • Blog
  • About
    • About Wordbank
    • B Corp Certified
    • Our People
    • Work With Us
    • Contact
  • Get In Touch