March 3, 2021
Website Localization: 4 Steps to Drive Results
Website localization is about adapting the content of your website to deliver a user experience that’s as compelling to international audiences as it is to your US visitors. Successful website localization enables international consumers to relate to your message, trust…
February 10, 2021
Global Marketing: How to Measure Your International Success
Measuring the impact of your US content can be tough in itself. Knowing how to measure the effectiveness of your international content can be even harder. But it doesn’t have to be that way. Here’s how to take control of…
January 28, 2021
How we support employee wellbeing to deliver results
“To be ‘well’ is not to live in a state of perpetual safety and calm, but to move fluidly from a state of adversity, risk, adventure, or excitement, back to safety and calm, and out again. Wellness is not a…
December 11, 2020
Driving global revenue in 2021 with marketing localization
2020 had its share of… downs and more downs. The global pandemic still looming large across the world. Devastating natural disasters. Massive layoffs. (To name just a few.) The ongoing trauma of 2020 has had a significant impact on our…
November 17, 2020
Hunger and homelessness awareness week (how to get involved)
This year, Hunger & Homelessness Awareness Week comes in the midst of a global pandemic. In the US, more than 43 million Americans live below the poverty level, and during COVID-19, 8 million more people have fallen below poverty lines.…
November 12, 2020
How to create effective content that scales internationally
When going international, one of the biggest challenges organizations face is how to create effective content that scales across multiple markets. Many companies turn to language service providers (LSPs) that offer high-volume, low-cost translation solutions for cost and process…
October 16, 2020
Why fair trade human translation gets better results
On September 30, we celebrated International Translation Day to pay tribute to the work of language professionals around the world. Translators play a key role in bringing nations together, facilitating dialogue, and building shared knowledge, understanding, and cooperation – all…
October 1, 2020
Supporting the Time to Vote Campaign
Voting is a basic democratic right and is the best way people can make their voices heard. It can also be a time-consuming process that some eligible voters may feel is not worth the hassle. The US has one of…
September 24, 2020
Creative media localization: What it is and why it matters
Marketing is about engagement and inspiring action. It’s about conveying the essence of a brand, the value of a product or service, the reason to choose one brand over another. Successful marketing depends greatly on creative media localization. On the…
September 21, 2020
How to achieve marketing ROI in localization
You’ve done the research and know which markets are right for your brand. You’ve localized and optimized the content you think is most relevant. And you’ve gotten in front of your international audience on the channels and platforms most relevant…
September 10, 2020
3 Reasons Why Voting is Important
As a marketing localization agency, we’re all about connection, engagement, and driving results for our clients internationally. To make that happen, we pay attention to what’s happening globally and think bigger-picture. Part of our commitment to outward thinking is considering…
August 9, 2020
Marketing Localization: What It Is and Why It Matters
Localization is about adapting your content for international audiences. Marketing is about driving action and getting audiences to engage with your content. When the two come together - and inform each other - that’s when the magic happens. An effective…
