Marketing Blog (Localization Strategies & Tips)

International Marketing

December 17, 2019

Understanding Your Global Target Markets

Implementing a marketing localization strategy can be daunting for organizations. Other than the obvious problem of finding the right skill sets and tools to support the process, there are many moving pieces to effectively reach and engage with your global…

Michelle Lingo

Love3

International Marketing

December 9, 2019

Marketing Localization: What It Is and Why It Matters

Localization is about adapting your content for international audiences. Marketing is about driving action and getting audiences to engage with your content. When the two come together - and inform each other - that’s when the magic happens. An effective…

Michelle Lingo

Love3

Localization

December 2, 2019

LocWorld: 3 Things (Still) Plaguing Localization Managers

Our team had a great time attending LocWorld 41 in San Jose and hearing firsthand how top companies are approaching the conference's theme of "Go Global, Be Global." Throughout the conference, client-side presenters discussed challenges that are all too familiar…

katieblakey

Love3

Localization

July 31, 2019

3 Things Marketers Should Know About Translation Software

Technology represents a significant part of the sell in the translation and localization industry. Price competition is fierce, and many language service providers (LSPs) differentiate themselves on their technical solutions. Here’s what marketers should know about translation software before signing…

Michelle Lingo

Love3

July 24, 2019

UK Social Media: How to Engage Your Audience

Despite their reputation for being reserved, Brits love social media. Here’s how to connect with your audience online. With an enormous 67% of the population active on social media, Brits have an average of seven social media accounts each. And…

Michelle Lingo

Love3

Content Marketing

June 11, 2019

Top 5 Global Marketing Myths

Developing a global marketing strategy can be overwhelming. There’s so much to consider – which markets to prioritize, coordinating launches with stakeholders, and how to actually execute on brand, on time, and on budget. When it comes to going global,…

Michelle Lingo

Love2

B Corp

May 29, 2019

Our Sustainability Week Impact: 5 Days of Action

Our environment is in crisis – from animal and plant species at risk of extinction to plastics that may never decompose. So taking action on sustainability efforts is more critical than it’s ever been. That’s why we’re committed to sustainable…

Michelle Lingo

Love3

Market Insights

April 25, 2019

UK eCommerce: 4 Tips to Engage Buyers

British consumers are ready and willing to shop online. Here are some tips to get your UK eCommerce strategy off to a good start. It’s no secret: the Brits love online shopping. 86% of UK internet users searched online for…

Michelle Lingo

Love3

Green and pink plants in soil at Growing Gardens

B Corp

April 18, 2019

Growing Gardens: B of Service Volunteering

In April, our team volunteered with B Local Colorado at Growing Gardens in Boulder, via Wordbank's Volunteer Time Off program. This program connects us with other local non-profits and encourages our people to make a positive impact in our community.…

Michelle Miller

Love3

UK consumer behavior double decker bus on London street

Market Insights

April 11, 2019

UK Consumer Behavior: What Do the British Want?

If you want to build your brand in the UK, there’s plenty of opportunity to be had. Here’s how to give British customers what they want. In the shadow of Brexit, consumer confidence in the UK has certainly taken a…

Michelle Lingo

Love3

B Corp

April 4, 2019

Project Angel Heart B of Service Volunteering

We recently volunteered with B Local Colorado at Project Angel Heart in Denver. We love our Volunteer Time Off program because we get to know other local non-profits and join them in having a positive impact in our community. PROJECT…

Michelle Miller

Love2

Digital Marketing

April 1, 2019

German SEO: Getting Keyword Strategy Right

Technically, German SEO is relatively straightforward. Linguistically, however, it can be a challenge. Here’s why – and how to get it right. Germany is a popular market for brands looking to expand internationally. It’s the fourth-richest country in the world,…

Michelle Lingo

Love3

Digital Marketing

March 25, 2019

Yandex SEO: How to Master Search in Russia

If you’re launching a website in Russia, you’ll need to become familiar with Yandex, the country’s most popular search engine. Here’s how to boost your brand’s visibility on Russian search with Yandex SEO. Russia is home to 110 million internet…

Michelle Lingo

Love3

B Corp

March 21, 2019

International Women’s Day 2019: Balance for Better

International Women's Day (March 8) is a global day celebrating the social, economic, cultural, and political achievements of women. It also marks a call to action for accelerating gender parity. The first International Women's Day occurred in 1911, supported by…

Michelle Miller

Love2

Content Marketing

March 2, 2019

How (and Why) to Build A Global Content Governance Model

Content governance is about scaling your global strategy for success and defining content purpose, quality, and process while avoiding brand damage and substandard results. When going global with your content, it’s an essential part of developing an effective global content…

Angela Fang

Love3

COVID-19: Connecting with Global Audiences

Behind the Scenes of Our Winning UN COVID-19 Design

Adapting Your Digital Presence During COVID-19

Understanding Your Global Target Markets

Marketing Localization: What It Is and Why It Matters

LocWorld: 3 Things (Still) Plaguing Localization Managers

3 Things Marketers Should Know About Translation Software

Top 5 Global Marketing Myths

Our Sustainability Week Impact: 5 Days of Action

UK eCommerce: 4 Tips to Engage Buyers

Growing Gardens: B of Service Volunteering

UK Consumer Behavior: What Do the British Want?

Project Angel Heart B of Service Volunteering

German SEO: Getting Keyword Strategy Right

Yandex SEO: How to Master Search in Russia

International Women’s Day 2019: Balance for Better

How (and Why) to Build A Global Content Governance Model

GET IN TOUCH

ABOUT WORDBANK

SERVICES

OTHER RESOURCES