Marketing Blog (Localization Strategies & Tips)

B Corp

May 29, 2019

Our Sustainability Week Impact: 5 Days of Action

Our environment is in crisis – from animal and plant species at risk of extinction to plastics that may never decompose. So taking action on sustainability efforts is more critical than it’s ever been. That’s why we’re committed to sustainable…

Michelle Lingo

Love3

Market Insights

April 25, 2019

UK eCommerce: 4 Tips to Engage Buyers

British consumers are ready and willing to shop online. Here are some tips to get your UK eCommerce strategy off to a good start. It’s no secret: the Brits love online shopping. 86% of UK internet users searched online for…

Michelle Lingo

Love3

Green and pink plants in soil at Growing Gardens

B Corp

April 18, 2019

Growing Gardens: B of Service Volunteering

In April, our team volunteered with B Local Colorado at Growing Gardens in Boulder, via Wordbank's Volunteer Time Off program. This program connects us with other local non-profits and encourages our people to make a positive impact in our community.…

Michelle Miller

Love3

UK consumer behavior double decker bus on London street

Market Insights

April 11, 2019

UK Consumer Behavior: What Do the British Want?

If you want to build your brand in the UK, there’s plenty of opportunity to be had. Here’s how to give British customers what they want. In the shadow of Brexit, consumer confidence in the UK has certainly taken a…

Michelle Lingo

Love3

B Corp

April 4, 2019

Project Angel Heart B of Service Volunteering

We recently volunteered with B Local Colorado at Project Angel Heart in Denver. We love our Volunteer Time Off program because we get to know other local non-profits and join them in having a positive impact in our community. PROJECT…

Michelle Miller

Love2

Digital Marketing

April 1, 2019

German SEO: Getting Keyword Strategy Right

Technically, German SEO is relatively straightforward. Linguistically, however, it can be a challenge. Here’s why – and how to get it right. Germany is a popular market for brands looking to expand internationally. It’s the fourth-richest country in the world,…

Michelle Lingo

Love3

Digital Marketing

March 25, 2019

Yandex SEO: How to Master Search in Russia

If you’re launching a website in Russia, you’ll need to become familiar with Yandex, the country’s most popular search engine. Here’s how to boost your brand’s visibility on Russian search with Yandex SEO. Russia is home to 110 million internet…

Michelle Lingo

Love3

B Corp

March 21, 2019

International Women’s Day 2019: Balance for Better

International Women's Day (March 8) is a global day celebrating the social, economic, cultural, and political achievements of women. It also marks a call to action for accelerating gender parity. The first International Women's Day occurred in 1911, supported by…

Michelle Miller

Love2

Content Marketing

March 2, 2019

How (and Why) to Build A Global Content Governance Model

Content governance is about scaling your global strategy for success and defining content purpose, quality, and process while avoiding brand damage and substandard results. When going global with your content, it’s an essential part of developing an effective global content…

Angela Fang

Love3

Digital Marketing

February 25, 2019

Global Marketplace Optimization: Three Key Considerations

eCommerce marketplaces are where customers often go first when searching for a new product. Marketplace optimization could help them discover your brand. Here’s what to consider before you get started. Search engines are no longer customers’ only option when they’re…

Angela Fang

Love3

Media Design

February 18, 2019

Video Localization: How to Engage Your Global Audience

Video is hugely popular around the globe. You can easily expand your global reach by creating a video for your home market and then localizing it. Here’s an overview of the content, technical, and SEO considerations to include in your…

Michelle Lingo

Love3

Digital Marketing

February 11, 2019

How to Build a Winning Global PPC Campaign

If you want to grow your brand internationally, global PPC is a great place to start. By applying best practice for paid search at the local level and being mindful of in-market trends, you can be sure to get it…

Michelle Lingo

Love3

Digital Marketing

February 4, 2019

Why Global Campaigns Need International Keyword Research

If you’re launching an SEO or PPC campaign in a new market, it’s best to avoid keyword translation. Here’s why international keyword research is a much better strategy. When you’re paying for every click – or optimizing your site –…

Angela Fang

Love19

B Corp

January 31, 2019

Why We Support Translators without Borders

We know words; we know words inspire, inform, entertain, and move people. We know people; we know people act on personal, timely, and meaningful words. At Wordbank, we believe that language matters. It’s at the heart of everything we do…

Michelle Miller

Love2

International Marketing

January 20, 2019

How to Sell Online in Japan: Five Essential Steps to Success

Expanding into the Japanese eCommerce market could be a great opportunity for your brand. But first, you need to know what Japanese shoppers expect from their online experience. For such a small nation, eCommerce in Japan is huge. In fact,…

Angela Fang

Love3

The Key Players in Dutch Social Media

Dutch SEO: Localizing Your Search Strategy

Dutch Consumer Behavior: 5 Tips for Effective Marketing Localization

Our Sustainability Week Impact: 5 Days of Action

UK eCommerce: 4 Tips to Engage Buyers

Growing Gardens: B of Service Volunteering

UK Consumer Behavior: What Do the British Want?

Project Angel Heart B of Service Volunteering

German SEO: Getting Keyword Strategy Right

Yandex SEO: How to Master Search in Russia

International Women’s Day 2019: Balance for Better

How (and Why) to Build A Global Content Governance Model

Global Marketplace Optimization: Three Key Considerations

Video Localization: How to Engage Your Global Audience

How to Build a Winning Global PPC Campaign

Why Global Campaigns Need International Keyword Research

Why We Support Translators without Borders

How to Sell Online in Japan: Five Essential Steps to Success

GET IN TOUCH

ABOUT WORDBANK

SERVICES

OTHER RESOURCES