Marketing Blog (Localization Strategies & Tips)

International Marketing

May 22, 2020

Adapting Your Digital Presence During COVID-19

COVID-19 is driving customers online, placing fresh emphasis on brands’ online channels. Here’s how to adapt your digital presence for the current situation – and beyond. Internet users worldwide are predicted to spend 1.25 billion years online in 2020. And…

Michelle Lingo

Love2

International Marketing

May 14, 2020

Global Marketing During COVID-19: How Companies Are Adapting

As the world continues to adapt to COVID-19's global impacts, businesses have been pivoting their global marketing strategies to ensure that, once the crisis is over, they’ll be in a better position to recover – or continue – growth. Companies,…

Michelle Lingo

Love2

International Marketing

May 7, 2020

COVID-19: The Global Market Impact

As COVID-19 continues to spread throughout the world, the socio-economic situation inevitably changes with it. The challenge is how to navigate the reality those changes bring while balancing business and social objectives for consumers and stakeholders alike. Speculation around the…

Michelle Lingo

Love2

International Marketing

April 30, 2020

How to Adjust Your Comms during COVID-19

As the coronavirus outbreak drives business online and disrupts the everyday lives of consumers worldwide, companies must reevaluate how they’re communicating with their global audiences. It’s important to find a balance between approaching audiences in a way that communicates understanding…

Michelle Lingo

Love2

March 11, 2020

The Key Players in Dutch Social Media

Want to launch a social media campaign in the Netherlands? The popularity of Dutch social media platforms is changing. Here’s what you should know.

Michelle Lingo

Love2

Digital Marketing

March 3, 2020

Dutch SEO: Localizing Your Search Strategy

To enhance your online visibility in the Netherlands, you’ll need a solid Dutch SEO strategy – and localization is key to success. Here’s what you need to know. Today, the Netherlands is the fifth-largest exporter in the world. Its ongoing…

Michelle Lingo

Love2

Market Insights

February 24, 2020

Dutch Consumer Behavior: 5 Tips for Effective Marketing Localization

To do well in the Netherlands, it’s important to appeal to consumers through an understanding of local values and language. These tips to Dutch consumer behavior provide some insight. Dutch consumers are thriving with a healthy economy, good public services,…

Michelle Lingo

Love2

Digital Marketing

January 27, 2020

Why SEO in India Must Be Multilingual

India already has more online users than the US, and it’s just getting started. Here are the key considerations for getting SEO in India right. While 59% of the population isn’t yet online, India has 560 million internet users. And…

Michelle Lingo

Love5

Market Insights

January 21, 2020

Social Media In India: Think Local

Social media in India is full of opportunity. Social platforms are investing big – and global brands want in. Here’s how to connect with your online audience in the Indian market. SOCIAL MEDIA TRENDS Just 41% of India’s population is…

Michelle Lingo

Love6

Market Insights

January 13, 2020

Understanding Consumer Behavior in India

India is home to a host of languages, climates, and traditions. Defining your target audience is key to understanding consumer behavior in India. Here’s how to grow your brand in this fast-paced market. India is made up of 29 states…

Michelle Lingo

Love6

International Marketing Uncategorized

January 7, 2020

Paid Digital Marketing Strategy: Getting Started

Once you know which markets are best suited for your brand – and you've localized and optimized the content you've strategically selected – it's time for the next step in marketing localization. This step is about getting in front of…

Michelle Lingo

Love6

International Marketing

December 30, 2019

Top Global Marketing Trends for 2020

The worldwide spread of COVID-19 has quickly changed the global marketing landscape, impacting consumer behavior in most markets. However, key global marketing trends around brand, digital, design, and localization in 2020 still hold true. Here's what you need to know.…

Michelle Lingo

Love4

International Marketing

December 23, 2019

Marketing Localization Strategy: How to Maximize Your Budget

When companies think about taking their brands international, a natural thought process is to translate all existing marketing materials for new markets. It’s certainly important to get in-language content in front of local audiences. But it’s quality (not quantity) –…

Michelle Lingo

Love4

International Marketing

December 17, 2019

Understanding Your Global Target Markets

Implementing a marketing localization strategy can be daunting for organizations. Other than the obvious problem of finding the right skill sets and tools to support the process, there are many moving pieces to effectively reach and engage with your global…

Michelle Lingo

Love4

International Marketing

December 9, 2019

Marketing Localization: What It Is and Why It Matters

Localization is about adapting your content for international audiences. Marketing is about driving action and getting audiences to engage with your content. When the two come together - and inform each other - that’s when the magic happens. An effective…

Michelle Lingo

Love4

Website Localization: 4 Steps to Drive Results

How we support employee wellbeing to deliver results

Driving global revenue in 2021 with marketing localization

Adapting Your Digital Presence During COVID-19

Global Marketing During COVID-19: How Companies Are Adapting

COVID-19: The Global Market Impact

How to Adjust Your Comms during COVID-19

Dutch SEO: Localizing Your Search Strategy

Dutch Consumer Behavior: 5 Tips for Effective Marketing Localization

Why SEO in India Must Be Multilingual

Social Media In India: Think Local

Understanding Consumer Behavior in India

Paid Digital Marketing Strategy: Getting Started

Top Global Marketing Trends for 2020

Marketing Localization Strategy: How to Maximize Your Budget

Understanding Your Global Target Markets

Marketing Localization: What It Is and Why It Matters

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