Content Marketing

Top 5 Global Marketing Myths

B Corp

Our Sustainability Week Impact: 5 Days of Action

Market Insights

UK eCommerce: 4 Tips to Engage Buyers

Michelle Miller
0
B Corp
October 24, 2018

B Corp Champions Retreat 2018: Building the B Economy

We were honored to attend the B Corp Champions Retreat 2018: Building the B Economy in New Orleans in September. The Champions Retreat is an annual event that gathers leaders of the B Corp movement to discuss ways to improve…
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Michelle Lingo
20
LocalizationProject Management
October 23, 2018

Meeting Tight Deadlines in Global Content Localization

Meeting tight deadlines is a crucial part of any business. But when it comes to global content creation, there are many obstacles that can slow you down. Here’s how to optimize your content localization process for maximum time efficiency without…
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Angela Fang
0
International Marketing
October 15, 2018

SEO in the UAE: Are You Speaking the Right Language?

For SEO to succeed in the United Arab Emirates, it’s important to account for the region’s diversity and be specific about who you want to target. With upfront research based on your growth goals and the UAE’s unique market landscape,…
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Angela Fang
0
B Corp
October 3, 2018

Volunteering at DeLaney Community Farm

Our Denver team recently had the pleasure of taking part in the B of Service volunteer event at DeLaney Community Farm, a partnership between Denver Urban Gardens (DUG) and Project Worthmore (PWM). This sustainable, organic farm is in Aurora, Colorado,…
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Michelle Lingo
0
International Marketing
October 3, 2018

Localizing Your SEO Strategy: Five Key Considerations

When companies think about extending their market reach, often their first thought is to produce translated content. However, they often overlook the importance of making sure that their translated online content can be found by local search engines. No matter…
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Michelle Lingo
19
BrandLocalization
October 3, 2018

Three Ways to Avoid Brand Voice Dilution

For a brand to succeed internationally, it needs to be localized for each market while avoiding brand fragmentation. To achieve this, it’s important to find your voice, define your terms, ensure brand consistency and work with in-country resources as protective…
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Angela Fang
0
International Marketing
October 2, 2018

French Consumer Behavior: Three Myths Busted

You’ve heard the stereotypes: the French love excellent food, fashion and luxury. But if you want to succeed in France, you’ll need to cast aside assumptions and embrace the more complex reality of French consumer behavior. Here are three debunked…
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Angela Fang
0
International Marketing
October 1, 2018

eCommerce in France: A Playbook for Success

eCommerce in France is a growing market. Here’s how to win over French shoppers on your site and on Rakuten France, the region’s largest online marketplace. In the past 10 years, France’s annual online spend has grown by 186%, making…
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Angela Fang
0
International Marketing
September 24, 2018

Why Social Media in France is Great For Your Brand

If your brand isn’t already active on social media in France, it should be. Here’s how to get it right – and some useful tips to help you get started. France has the fourth largest number of internet users in…
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Angela Fang
0
International Marketing
September 17, 2018

How to Master French SEO (It’s Easier Than You Think)

SEO for France can be tricky because of the French language’s many nuances and character expansion that comes with localization. Keep these tips in mind as you develop an SEO strategy in France. Here’s the good news: from a technical…
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Michelle Lingo
19
International MarketingMarket Insights
September 12, 2018

How to connect with German online shoppers

The German eCommerce market is full of potential. Here are some tips for how to successfully connect with German shoppers. As with any market you’re trying to enter, you need to consider the best ways to relate to your audience…
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Jonny Simpson
0
Brand
September 10, 2018

How We Won the Investors in People Gold Award

We’ve joined the top 16% of UK companies by receiving the Investors in People Gold award. Here’s how we put our people first. Our vision is this: To inspire change in our industry by putting people first and driving action with…
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Angela Fang
0
B Corp
September 7, 2018

The GrowHaus: B of Service Volunteering

We recently had the incredible opportunity to volunteer at the GrowHaus, a local, non-profit indoor farm in Denver. Thanks to B Local Colorado for organizing the event, we teamed with CauseLabs, a certified B Corp, and individual volunteers to “B”…
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Michelle Lingo
15
Localization
September 6, 2018

Three Reasons To Localize Your Post-Sales Support

While many companies focus on increasing international sales by localizing customer experience from lead generation to conversion, they often overlook post-sales support. To maximize international growth potential, in-market post-sales support is vital. (more…)
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Michelle Lingo
0
International Marketing
August 27, 2018

Marketing to Japanese Consumers: A How-to Guide

How can you market to Japanese consumers and win customers for your brand? Here’s what you need to know. First and foremost, Japanese consumers prioritize brand trust, reputation, quality, and value over price. So taking these into account as you…
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