Marketing Blog (Localization Strategies & Tips)

Digital Marketing

February 25, 2019

Global Marketplace Optimization: Three Key Considerations

eCommerce marketplaces are where customers often go first when searching for a new product. Marketplace optimization could help them discover your brand. Here’s what to consider before you get started. Search engines are no longer customers’ only option when they’re…

Angela Fang

Love3

Media Design

February 18, 2019

Video Localization: How to Engage Your Global Audience

Video is hugely popular around the globe. You can easily expand your global reach by creating a video for your home market and then localizing it. Here’s an overview of the content, technical, and SEO considerations to include in your…

Michelle Lingo

Love3

Digital Marketing

February 11, 2019

How to Build a Winning Global PPC Campaign

If you want to grow your brand internationally, global PPC is a great place to start. By applying best practice for paid search at the local level and being mindful of in-market trends, you can be sure to get it…

Michelle Lingo

Love3

Digital Marketing

February 4, 2019

Why Global Campaigns Need International Keyword Research

If you’re launching an SEO or PPC campaign in a new market, it’s best to avoid keyword translation. Here’s why international keyword research is a much better strategy. When you’re paying for every click – or optimizing your site –…

Angela Fang

Love19

B Corp

January 31, 2019

Why We Support Translators without Borders

We know words; we know words inspire, inform, entertain, and move people. We know people; we know people act on personal, timely, and meaningful words. At Wordbank, we believe that language matters. It’s at the heart of everything we do…

Michelle Miller

Love2

International Marketing

January 20, 2019

How to Sell Online in Japan: Five Essential Steps to Success

Expanding into the Japanese eCommerce market could be a great opportunity for your brand. But first, you need to know what Japanese shoppers expect from their online experience. For such a small nation, eCommerce in Japan is huge. In fact,…

Angela Fang

Love3

Market Insights

January 18, 2019

Four Brazilian Consumer Behavior Profiles You Need to Know

With high brand engagement and rising consumer sales, Brazil is an ambitious company’s dream. But to convince customers to buy what you’re selling, you’ll need in-depth knowledge of Brazilian consumer behavior. In just a few decades, Brazil has transformed itself…

Angela Fang

Love3

International Marketing

January 17, 2019

Brazil eCommerce: Top Tips for Local Success

Despite recent economic and political turmoil in Brazil, their eCommerce market is thriving. It’s one of the fastest growing markets in the world and the most important in Latin America. Here’s what you need to know to be successful online…

Michelle Lingo

Love3

January 14, 2019

Brazil Social Media: How to Engage 98% of Your Customers

Brazilians love social media. But to make a lasting impact, think beyond Facebook. Here’s what you need to know about Brazil’s social media landscape. Fun-loving and sociable, Brazilians spend an average of 3 hours and 40 minutes each day on…

Angela Fang

Love3

Digital Marketing

January 10, 2019

Everything You Need to Know About SEO in Brazil

Brazil is the fifth largest country by population and the ninth largest by GDP, making it an excellent Latin-American launchpad for your brand. But increasing your organic visibility in new markets can be tricky. Here’s what you need to know…

Michelle Lingo

Love19

International Marketing

December 17, 2018

Three Global Marketing Trends You Need to Know in 2019

Want your brand to stand out in 2019? Here we take a look at the three hottest global marketing trends to include in your strategy this year. 2018 was a busy year for global marketing. With GDPR, data protection regulations…

Angela Fang

Love3

International Marketing

December 10, 2018

Global Marketing: How to Measure Your International Success

Measuring the impact of your US content can be tough in itself. Knowing how to measure the effectiveness of your international content can be even harder. But it doesn’t have to be that way. Here’s how to take control of…

Angela Fang

Love3

Digital Marketing

December 6, 2018

Five Tips to Increase Baidu SEO Ranking

With an 80% market share and 3.3 billion searches every day, Baidu is the king of Chinese search engines and the “Google of China.” However, the differences between Google and Baidu are vast, especially around SEO. So if you want…

Michelle Lingo

Love19

December 3, 2018

How to Create a Global Social Media Strategy in Three Steps

Going global but not sure where to start? Social media is a great way to build visibility and engage customers in new markets. Here’s what to consider in building an effective global social media strategy. You probably won’t be surprised…

Angela Fang

Love3

B Corp

November 12, 2018

How We Made Time to Vote

As a marketing localization agency, our people are naturally globally informed and big-picture thinkers – that’s just an essential part of who we are and why we do what we do. Because voting is a civic responsibility and a precious…

Michelle Miller

Love3

COVID-19: Connecting with Global Audiences

Behind the Scenes of Our Winning UN COVID-19 Design

Adapting Your Digital Presence During COVID-19

Global Marketplace Optimization: Three Key Considerations

Video Localization: How to Engage Your Global Audience

How to Build a Winning Global PPC Campaign

Why Global Campaigns Need International Keyword Research

Why We Support Translators without Borders

How to Sell Online in Japan: Five Essential Steps to Success

Four Brazilian Consumer Behavior Profiles You Need to Know

Brazil eCommerce: Top Tips for Local Success

Everything You Need to Know About SEO in Brazil

Three Global Marketing Trends You Need to Know in 2019

Global Marketing: How to Measure Your International Success

Five Tips to Increase Baidu SEO Ranking

How We Made Time to Vote

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