June 12, 2020
COVID-19: Connecting with Global Audiences
While some industries are seeing unprecedented global growth as a result of COVID-19, many others are experiencing a significant slowdown. But there are still opportunities for impacted companies to come out on top once the pandemic passes. The spread of…
May 29, 2020
Behind the Scenes of Our Winning UN COVID-19 Design
The UN said, “You have the power to change the world.” And we had nine days to do it. In March, the United Nations (UN) put a global call-out to creatives to help stop the spread of COVID-19. The brief…
May 22, 2020
Adapting Your Digital Presence During COVID-19
COVID-19 is driving customers online, placing fresh emphasis on brands’ online channels. Here’s how to adapt your digital presence for the current situation – and beyond. Internet users worldwide are predicted to spend 1.25 billion years online in 2020. And…
May 7, 2020
COVID-19: The Global Market Impact
As COVID-19 continues to spread throughout the world, the socio-economic situation inevitably changes with it. The challenge is how to navigate the reality those changes bring while balancing business and social objectives for consumers and stakeholders alike. Speculation around the…
April 30, 2020
How to Adjust Your Comms during COVID-19
As the coronavirus outbreak drives business online and disrupts the everyday lives of consumers worldwide, companies must reevaluate how they’re communicating with their global audiences. It’s important to find a balance between approaching audiences in a way that communicates understanding…
March 11, 2020
The Key Players in Dutch Social Media
Want to launch a social media campaign in the Netherlands? The popularity of Dutch social media platforms is changing. Here’s what you should know.
March 3, 2020
Dutch SEO: Localizing Your Search Strategy
To enhance your online visibility in the Netherlands, you’ll need a solid Dutch SEO strategy – and localization is key to success. Here’s what you need to know. Today, the Netherlands is the fifth-largest exporter in the world. Its ongoing…
February 24, 2020
Dutch Consumer Behavior: 5 Tips for Effective Marketing Localization
To do well in the Netherlands, it’s important to appeal to consumers through an understanding of local values and language. These tips to Dutch consumer behavior provide some insight. Dutch consumers are thriving with a healthy economy, good public services,…
January 27, 2020
Why SEO in India Must Be Multilingual
India already has more online users than the US, and it’s just getting started. Here are the key considerations for getting SEO in India right. While 59% of the population isn’t yet online, India has 560 million internet users. And…
January 21, 2020
Social Media In India: Think Local
Social media in India is full of opportunity. Social platforms are investing big – and global brands want in. Here’s how to connect with your online audience in the Indian market. SOCIAL MEDIA TRENDS Just 41% of India’s population is…
January 13, 2020
Understanding Consumer Behavior in India
India is home to a host of languages, climates, and traditions. Defining your target audience is key to understanding consumer behavior in India. Here’s how to grow your brand in this fast-paced market. India is made up of 29 states…
January 7, 2020
Paid Digital Marketing Strategy: Getting Started
Once you know which markets are best suited for your brand – and you've localized and optimized the content you've strategically selected – it's time for the next step in marketing localization. This step is about getting in front of…
December 30, 2019
Top Global Marketing Trends for 2020
The worldwide spread of COVID-19 has quickly changed the global marketing landscape, impacting consumer behavior in most markets. However, key global marketing trends around brand, digital, design, and localization in 2020 still hold true. Here's what you need to know.…