Marketing Blog (Localization Strategies & Tips)

Digital marketing Language + localization Market insights

November 7, 2018

How to Make the Most of Social Media in the UAE

As with many international markets, social media platforms are key to making market headway in the UAE. While platform-specific popularity in the UAE may not be particularly different from Western markets, understanding the space in terms of user trends and…

Michelle Lingo

Love3

Market insights

November 5, 2018

Three Crucial Insights Into Consumer Behavior in the UAE

With such a diverse population, understanding consumer behavior in the UAE can be daunting. But it doesn’t have to be. Here are three key tips to help you succeed in-market. It’s widely known that Dubai has become one of the…

Angela Fang

Love4

Digital marketing

November 1, 2018

Voice Search: What Digital Marketers Need to Know

Voice search is quickly becoming one of the hottest topics in digital marketing. Savvy brands and marketers alike are investigating how voice technology might be relevant for their audiences. So, what does this mean for your brand? Here are some…

Michelle Lingo

Love11

Market insights

October 29, 2018

How to Nail eCommerce in the UAE

UAE consumers spend more per eCommerce transaction than anyone else in the world – and they usually buy international products. Here’s how to increase visibility and drive sales with eCommerce in the UAE. When UAE consumers shop, they spend big.…

Angela Fang

Love3

B Corp + Business for good

October 24, 2018

B Corp Champions Retreat 2018: Building the B Economy

We were honored to attend the B Corp Champions Retreat 2018: Building the B Economy in New Orleans in September. The Champions Retreat is an annual event that gathers leaders of the B Corp movement to discuss ways to improve…

Michelle Miller

Love3

Language + localization

October 23, 2018

Meeting Tight Deadlines in Global Content Localization

Meeting tight deadlines is a crucial part of any business. But when it comes to global content creation, there are many obstacles that can slow you down. Here’s how to optimize your content localization process for maximum time efficiency without…

Michelle Lingo

Love25

Digital marketing Language + localization Market insights

October 15, 2018

SEO in the UAE: Are You Speaking the Right Language?

For SEO to succeed in the United Arab Emirates, it’s important to account for the region’s diversity and be specific about who you want to target. With upfront research based on your growth goals and the UAE’s unique market landscape,…

Angela Fang

Love3

B Corp + Business for good

October 3, 2018

Volunteering at DeLaney Community Farm

Our Denver team recently had the pleasure of taking part in the B of Service volunteer event at DeLaney Community Farm, a partnership between Denver Urban Gardens (DUG) and Project Worthmore (PWM). This sustainable, organic farm is in Aurora, Colorado,…

Angela Fang

Love3

Digital marketing Language + localization

October 3, 2018

Localizing Your SEO Strategy: Five Key Considerations

When companies think about extending their market reach, often their first thought is to produce translated content. However, they often overlook the importance of making sure that their translated online content can be found by local search engines. No matter…

Michelle Lingo

Love3

Language + localization

October 3, 2018

Three Ways to Avoid Brand Voice Dilution

For a brand to succeed internationally, it needs to be localized for each market while avoiding brand fragmentation. To achieve this, it’s important to find your voice, define your terms, ensure brand consistency and work with in-country resources as protective…

Michelle Lingo

Love25

Market insights

October 2, 2018

French Consumer Behavior: Three Myths Busted

You’ve heard the stereotypes: the French love excellent food, fashion and luxury. But if you want to succeed in France, you’ll need to cast aside assumptions and embrace the more complex reality of French consumer behavior. Here are three debunked…

Angela Fang

Love3

Market insights

October 1, 2018

eCommerce in France: A Playbook for Success

eCommerce in France is a growing market. Here’s how to win over French shoppers on your site and on Rakuten France, the region’s largest online marketplace. In the past 10 years, France’s annual online spend has grown by 186%, making…

Angela Fang

Love3

Digital marketing Language + localization Market insights

September 24, 2018

Why Social Media in France is Great For Your Brand

If your brand isn’t already active on social media in France, it should be. Here’s how to get it right – and some useful tips to help you get started. France has the fourth largest number of internet users in…

Angela Fang

Love3

Digital marketing Language + localization Market insights

September 17, 2018

How to Master French SEO (It’s Easier Than You Think)

SEO for France can be tricky because of the French language’s many nuances and character expansion that comes with localization. Keep these tips in mind as you develop an SEO strategy in France. Here’s the good news: from a technical…

Angela Fang

Love3

Market insights

September 12, 2018

How to connect with German online shoppers

The German eCommerce market is full of potential. Here are some tips for how to successfully connect with German shoppers. As with any market you’re trying to enter, you need to consider the best ways to relate to your audience.…

Michelle Lingo

Love24

How topic clusters can accelerate your international SEO

Wordbank partners with Colorado Office of Early Childhood

Website Localization: 4 Steps to Drive Results

How to Make the Most of Social Media in the UAE

Three Crucial Insights Into Consumer Behavior in the UAE

Voice Search: What Digital Marketers Need to Know

How to Nail eCommerce in the UAE

B Corp Champions Retreat 2018: Building the B Economy

Meeting Tight Deadlines in Global Content Localization

SEO in the UAE: Are You Speaking the Right Language?

Volunteering at DeLaney Community Farm

Localizing Your SEO Strategy: Five Key Considerations

Three Ways to Avoid Brand Voice Dilution

French Consumer Behavior: Three Myths Busted

eCommerce in France: A Playbook for Success

Why Social Media in France is Great For Your Brand

How to Master French SEO (It’s Easier Than You Think)

How to connect with German online shoppers

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