Marketing Blog (Localization Strategies & Tips)

Language + localization

Rethinking Title Treatment: Why It’s Key to Subscriber Retention

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Market insights

How The Right Partnerships Deliver Scale, Value, And Speed

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Market insights

How to Create Effective Off-Service Campaigns with Strategic Concepting

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Language + localization

July 8, 2025

Rethinking Title Treatment: Why It’s Key to Subscriber Retention

Success in the streaming industry is no longer just about growing user numbers – it’s about retention. Platforms like Pluto TV and Crunchyroll now prioritize return frequency over reach. In this landscape, locally relevant UX is more than a design issue, it’s a powerful lever for global subscriber retention. This makes cultural resonance essential to […]

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Market insights

July 3, 2025

How The Right Partnerships Deliver Scale, Value, And Speed

In today’s global content economy, the pressure is constant: move faster, do more, and localize smarter – all while maintaining the creative bar. As one director in our recent survey of global streaming executives put it: “Streaming is always evolving and competition grows with it […] the market is already over saturated with content.” – […]

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Market insights

June 27, 2025

How to Create Effective Off-Service Campaigns with Strategic Concepting

Recent research revealed that creativity is seen as a risk for marketers, not an investment. Many campaigns aim to impress peers, drive short-term results, and win awards – but they don’t necessarily connect with audiences. 40% of marketers admit that an unclear strategy is the reason for campaign risk, while 33% attribute it to a […]

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chairs on stage in conference hall at business event or seminar meeting

Market insights

June 20, 2025

StreamTV 2025: Why Better UX Is the Real Global Growth Lever

With nearly 1,700 attendees from all around the world, StreamTV 2025 in Denver marked another strong step forward in the global streaming conversation. The buzz? Monetization, engagement, AI, and a clear message: the future belongs to fast, intuitive, culturally resonant UX – not just more content or smarter algorithms. As Abhishek Nagarju, VP Product at […]

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illuminated tunnel leading to Fukuroda Falls in Daigo, Ibaraki, Japan.

Global trends

June 6, 2025

How to Use AI to Create On-Service Copy at Scale

Generative AI is now a daily reality in the streaming industry. And it’s changing the way streamers engage their subscribers on-service. Netflix is integrating OpenAI-powered search to its interface. Prime Video is serving AI-generated season recaps of its original series to help viewers catch up on past action. And overall, the global market for AI […]

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touristic telescope look at the city with view snow mountains

Digital marketing

May 30, 2025

How LLMO & GEO Connect Streaming Brands to Global Audiences

Global streaming brands face a significant shift in content discovery that challenges the traditional dominance of search. In Q4 2024, Google’s global search market share fell below 90% for the first time since 2015 – indicating a broader engagement with alternative discovery methods. Concurrently, AI platform use is rapidly expanding. The global generative AI market […]

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