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Digital marketing

How WordPress translation plugins can tank your global growth goals

Market insights

The South Korea eCommerce landscape

B Corp + Business for good

Supporting LGBTQ+: How to be a better ally

Digital marketingMarket insights
June 8, 2018

How to use Chinese social media effectively

Social media is fundamental to any digital marketing strategy targeting the Chinese market. Highly popular with Chinese audiences, social media has different rules of engagement for the key platforms. Here’s how to navigate social media in China. Nearly 100% of…
Michelle Lingo
Love19
Digital marketing
June 1, 2018

Adjusting Your Content Strategy for Voice Search

Voice search is on the rise. Here’s what you need to know to help your content rank higher in voice search. In 2015, 1.7 million voice-first devices were in use, rising to around 24.5 million in 2017. In January 2018,…
Michelle Lingo
Love8
dark-building-cubes
Digital marketing
May 30, 2018

Building an Effective International Website

When targeting your international audiences, it’s not enough to simply translate your website – your online properties need to be found in-market. Successful, optimized international websites enable local search engines to crawl, index, and serve each locale you’re targeting. They…
Michelle Lingo
Love11
Digital marketing
May 29, 2018

Site Structure Options for International Websites

International site structures can have a huge impact on the effectiveness of your global website strategy. It’s not just a technical decision. Connecting your technical goals with your business and marketing objectives could make all the difference to your international…
Michelle Lingo
Love11
Digital marketingGlobal trendsLanguage + localization
May 28, 2018

3 Tips to Improve Your International SEO Strategy

Research is vital to any successful international SEO strategy. To maximize global growth and in-market opportunity, think beyond translation and let the data do the talking. Failing to properly research your target markets and in-country language trends can have embarrassing…
Michelle Lingo
Love11
Language + localization
May 23, 2018

Why cost-per-word rates are misleading

Cost-per-word is a popular means of working out how much you should pay for translation services. After all, it's a simple way to quantify translation costs. But it doesn’t show you the full picture, often resulting in overpricing and poor…
Zoey Cooper
Love18
Language + localization
May 9, 2018

How to capture brand personality abroad

Taking your brand overseas can sometimes feel like a choice between protecting your unique brand voice or losing it in translation. However, with a bit of creativity, you can keep the essence of your brand while still entering new markets.…
Zoey Cooper
Love23
Language + localization
April 4, 2018

A Case For Content Maintenance

While innovation tends to be a common focus, it’s often poor maintenance that can greatly impact a localization system. That's why it's crucial to have a consistent and disciplined approach to content maintenance. It focuses on enhancing what content you already…
Michelle Lingo
Love20
Digital marketingMarket insights
October 27, 2017

A guide to German social media platforms

Germany has much lower social media figures than other developed countries. This is partially due to Germany’s older population, but it’s also because of Germany’s complicated history, which has produced a concern for personal data and privacy.  Despite these factors,…
Michelle Lingo
Love22
Market insights
October 7, 2017

eCommerce in Russia: Why Now is the Time to Set Up Shop

Russian eCommerce took off in 2018 – so it’s a lucrative time to launch your brand’s online shop in Russia. Here’s how to engage your customers and build your online presence for Russian eCommerce. Every year, Hootsuite and We Are…
Michelle Lingo
Love20
Market insights
October 6, 2017

German ecommerce: 3 Essentials to Penetrate the Market

Mobile-optimized sites, effective delivery and varied payment choices are three crucial ingredients of German eCommerce. With German eCommerce growing rapidly due to low prices and convenience, it's important to learn how to break down barriers so that you can make…
Michelle Lingo
Love20
Market insights
October 4, 2017

Russian Consumer Behavior: Four Essential Tips

The contradictory demands and expectations of Russian consumers can initially seem daunting. But winning trust can reap huge rewards since Russians are known for their brand loyalty. Here’s how to create a successful brand presence in Russia. Russian consumers can…
Michelle Lingo
Love24
Digital marketingMarket insights
October 3, 2017

Russian Social Media: Everything You Need to Know

To succeed with Russian social media, you need to think differently. Here are the platforms and strategies that will help you connect with customers in the region. Social media is key to engaging with the Russian market. 70 million Russians…
Michelle Lingo
Love21
Digital marketingLanguage + localizationMarket insights
September 22, 2017

Three Secrets to WeChat Marketing Success

WeChat was developed with the mission for connecting everything. But most significantly for Chinese eCommerce, it is slowly but surely producing a cashless economy in China. Though known as WeChat outside China, its domestic product is known as WeiXin, and contains…
Michelle Lingo
Love19
Market insights
September 20, 2017

Why Chinese shoppers prefer international brands

Cross-border commerce is a great way to break into the Chinese market, as millennials increasingly look abroad for quality products. But it’s not enough to flaunt the foreignness of your brand – you’ll need to engage with customers on a…
Michelle Lingo
Love18
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ABOUT WORDBANK

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  • Language
    • Language Services
    • Translation
    • Transcreation
    • Copywriting
  • Multimedia
    • Multimedia Services
    • Website Localization
    • UX & Design
    • Video Localization
  • Marketing
    • Digital Marketing Services
    • International PPC
    • Global SEO
    • Global Social Media
    • Global Market Insights
  • Portfolio
  • Blog
  • About
    • About Wordbank
    • B Corp Certified
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    • Work With Us
    • Contact
  • Get In Touch