Marketing Blog (Localization Strategies & Tips)

Digital marketing Market insights

June 8, 2018

How to use Chinese social media effectively

Social media is fundamental to any digital marketing strategy targeting the Chinese market. Highly popular with Chinese audiences, social media has different rules of engagement for the key platforms. Here’s how to navigate social media in China. Nearly 100% of…

Michelle Lingo

Love19

Digital marketing

June 1, 2018

Adjusting Your Content Strategy for Voice Search

Voice search is on the rise. Here’s what you need to know to help your content rank higher in voice search. In 2015, 1.7 million voice-first devices were in use, rising to around 24.5 million in 2017. In January 2018,…

Michelle Lingo

Love8

Digital marketing

May 30, 2018

Building an Effective International Website

When targeting your international audiences, it’s not enough to simply translate your website – your online properties need to be found in-market. Successful, optimized international websites enable local search engines to crawl, index, and serve each locale you’re targeting. They…

Michelle Lingo

Love11

Digital marketing

May 29, 2018

Site Structure Options for International Websites

International site structures can have a huge impact on the effectiveness of your global website strategy. It’s not just a technical decision. Connecting your technical goals with your business and marketing objectives could make all the difference to your international…

Michelle Lingo

Love11

Digital marketing Global trends Language + localization

May 28, 2018

3 Tips to Improve Your International SEO Strategy

Research is vital to any successful international SEO strategy. To maximize global growth and in-market opportunity, think beyond translation and let the data do the talking. Failing to properly research your target markets and in-country language trends can have embarrassing…

Michelle Lingo

Love11

Language + localization

May 23, 2018

Why cost-per-word rates are misleading

Cost-per-word is a popular means of working out how much you should pay for translation services. After all, it's a simple way to quantify translation costs. But it doesn’t show you the full picture, often resulting in overpricing and poor…

Zoey Cooper

Love18

Language + localization

May 9, 2018

How to capture brand personality abroad

Taking your brand overseas can sometimes feel like a choice between protecting your unique brand voice or losing it in translation. However, with a bit of creativity, you can keep the essence of your brand while still entering new markets.…

Zoey Cooper

Love23

Language + localization

April 4, 2018

A Case For Content Maintenance

While innovation tends to be a common focus, it’s often poor maintenance that can greatly impact a localization system. That's why it's crucial to have a consistent and disciplined approach to content maintenance. It focuses on enhancing what content you already…

Michelle Lingo

Love20

Digital marketing Market insights

October 27, 2017

A guide to German social media platforms

Germany has much lower social media figures than other developed countries. This is partially due to Germany’s older population, but it’s also because of Germany’s complicated history, which has produced a concern for personal data and privacy. Despite these factors,…

Michelle Lingo

Love22

Market insights

October 7, 2017

eCommerce in Russia: Why Now is the Time to Set Up Shop

Russian eCommerce took off in 2018 – so it’s a lucrative time to launch your brand’s online shop in Russia. Here’s how to engage your customers and build your online presence for Russian eCommerce. Every year, Hootsuite and We Are…

Michelle Lingo

Love20

Market insights

October 6, 2017

German ecommerce: 3 Essentials to Penetrate the Market

Mobile-optimized sites, effective delivery and varied payment choices are three crucial ingredients of German eCommerce. With German eCommerce growing rapidly due to low prices and convenience, it's important to learn how to break down barriers so that you can make…

Michelle Lingo

Love20

Market insights

October 4, 2017

Russian Consumer Behavior: Four Essential Tips

The contradictory demands and expectations of Russian consumers can initially seem daunting. But winning trust can reap huge rewards since Russians are known for their brand loyalty. Here’s how to create a successful brand presence in Russia. Russian consumers can…

Michelle Lingo

Love24

Digital marketing Market insights

October 3, 2017

Russian Social Media: Everything You Need to Know

To succeed with Russian social media, you need to think differently. Here are the platforms and strategies that will help you connect with customers in the region. Social media is key to engaging with the Russian market. 70 million Russians…

Michelle Lingo

Love21

Digital marketing Language + localization Market insights

September 22, 2017

Three Secrets to WeChat Marketing Success

WeChat was developed with the mission for connecting everything. But most significantly for Chinese eCommerce, it is slowly but surely producing a cashless economy in China. Though known as WeChat outside China, its domestic product is known as WeiXin, and contains…

Michelle Lingo

Love19

Market insights

September 20, 2017

Why Chinese shoppers prefer international brands

Cross-border commerce is a great way to break into the Chinese market, as millennials increasingly look abroad for quality products. But it’s not enough to flaunt the foreignness of your brand – you’ll need to engage with customers on a…

Michelle Lingo

Love18

How WordPress translation plugins can tank your global growth goals

The South Korea eCommerce landscape

Supporting LGBTQ+: How to be a better ally

How to use Chinese social media effectively

Adjusting Your Content Strategy for Voice Search

Building an Effective International Website

Site Structure Options for International Websites

3 Tips to Improve Your International SEO Strategy

Why cost-per-word rates are misleading

How to capture brand personality abroad

A Case For Content Maintenance

A guide to German social media platforms

eCommerce in Russia: Why Now is the Time to Set Up Shop

German ecommerce: 3 Essentials to Penetrate the Market

Russian Consumer Behavior: Four Essential Tips

Russian Social Media: Everything You Need to Know

Three Secrets to WeChat Marketing Success

Why Chinese shoppers prefer international brands

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