Market Insights

Understanding Consumer Behavior in India

International MarketingUncategorized

Paid Digital Marketing Strategy: Getting Started

International Marketing

Top Global Marketing Trends for 2020

Advertising
July 27, 2015

Sensory Advertising & Print

What makes a good print campaign? Sensory advertising. It’s something that stands out, is visually pleasing and grabs your attention long enough to leave a lasting impression. But how easy is it to achieve this in a world where we are constantly bombarded…
niamhakiboye
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Content Marketing
July 20, 2015

Kerning Typography: What You Should Know

Kerning typography may not be something you'd usually associate with cool, but it's something that some find interesting. For those who need a refresher, kerning is the typographic process of adjusting the space between characters. For example, moving the characters closer makes combinations…
wordbank
Love15
Translation
August 28, 2013

Pros and Cons of Machine Translation

Machine translation can be fast, cost-effective and relatively simple. However, there are definitely do's and don’ts when considering MT. Below are 3 reasons for and against using machine translation vs human translation. Pros of Machine Translation 1. It’s VERY Fast…
wordbank
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