Marketing Blog (Localization Strategies & Tips)

B Corp + Business for good

July 8, 2016

Celebrating International Women’s Day

To celebrate International Women's Day (IWD), we share stories about the important women in our lives and make a pledge for gender parity. Because so many of us are multicultural, not to mention multilingual, we also gained some great insights on how this day is celebrated…

Zoey Cooper

Love18

Language + localization

July 8, 2016

Content Localization: Avoiding Cultural Traps

How do you create content that entices people to read and continue down the customer journey – internationally? Here are some tips for avoiding cultural traps in the content localization process. THE KEY TO SUCCESSFUL CONTENT LOCALIZATION Try to understand…

Zoey Cooper

Love24

Language + localization

November 18, 2015

The PMM Phase 5: Transparent Clients

For the past few weeks, we've been reviewing the various stages of the Project Management Maturity Model (PMM) and how it relates to the localization maturity levels of clients that require localization services. We've now come to the final phase…

jennaharding

Love22

Language + localization

November 9, 2015

The PMM Phase 4: Optimized Clients

In this post, we'll walk through project and translation management strategies for working with optimized clients, as defined by the Common Sense Advisory's Localization Maturity Model (LMM). For a refresher on the earlier stages of the Project Management Maturity Model…

jennaharding

Love21

Language + localization

November 3, 2015

The PMM Phase 3: Managed Clients

By now we've walked through project and translation management strategies for working with both reactive and repeatable clients as part of our overview of the Project Management Maturity Model (PMM). In this post, we'll discuss best practices in localization management…

jennaharding

Love21

Language + localization

October 30, 2015

The PMM Phase 2: Repeatable Clients

In our previous Project Management Maturity Model (PMM) posts, we introduced the PMM and then walked through traditional project management and localization management recommendations for working with reactive clients. In this post, we'll cover these strategies as they relate to…

jennaharding

Love21

Language + localization

October 26, 2015

The PMM Phase 1: Reactive Clients

As I mentioned in my previous post, Introducing the Project Management Maturity Model, in this blog series we'll be defining ideal project manager (PM) characteristics, typical processes, recommended resource models, and considerations in technology use for localization management as they…

jennaharding

Love20

Language + localization

October 13, 2015

The Project Management Maturity Model

About the Project Management Maturity Model In the localization industry, project management is a term that describes the effort involved in managing how content transforms from a source language into a target language. This transformation can occur in a variety…

jennaharding

Love20

Language + localization

September 14, 2015

Agile Localization: The 7 Best Practices

Agile localization involves incorporating internationalization, localization, and translation into an agile product development cycle. It requires adapting localization processes to be fast, flexible, and automated. Software development teams moving from a traditional waterfall approach to agile methodologies may feel daunted…

jennaharding

Love22

Language + localization

August 3, 2015

7 Top Traits of a Translation Reviewer

Finding a translation reviewer in global regions challenges companies of all shapes and sizes. Top-notch, in-country reviewers are hard to find. Most individuals tasked with translation reviews already have full-time jobs, may not be language or subject-matter experts, and often…

jennaharding

Love20

How to stand out in India’s eCommerce landscape

Putting people first: Localization & Global Marketing Trends 2022

How topic clusters can accelerate your international SEO

Celebrating International Women’s Day

Content Localization: Avoiding Cultural Traps

The PMM Phase 5: Transparent Clients

The PMM Phase 4: Optimized Clients

The PMM Phase 3: Managed Clients

The PMM Phase 2: Repeatable Clients

The PMM Phase 1: Reactive Clients

The Project Management Maturity Model

Agile Localization: The 7 Best Practices

7 Top Traits of a Translation Reviewer

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