Brand
June 28, 2018

How to Fix Your Brand’s Tone of Voice

Many brands confuse “tone of voice” with what is really just communication best practice. This causes many brands to sound exactly the same. If you’re looking to create a distinct tone of voice, follow these suggestions. THREE TIPS FOR EVERY…
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Colorado Businesses gather to support business as a force for good. Wordbank, like many companies in attendance, is an aspiring Colorado B Corp.
B Corp
June 27, 2018

Aspiring Colorado B Corp: Wordbank Named Honoree

Best for Colorado recently announced its 2018 Honorees. The winners participated in a statewide challenge inviting Colorado companies to strive to be the best for Colorado’s workers, communities and environment. Of the 300 companies that participated in this program, only…
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Digital Marketing
June 22, 2018

Five Tips to Increase Baidu SEO Ranking

With an 80% market share and 3.3 billion daily searches, Baidu is indisputably the king of Chinese search engines. Like Google, its name is a verb. Their names may be similar, but there are significant SEO-optimization differences between the two,…
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June 8, 2018

How to use Chinese social media effectively

Social media should be a fundamental aspect of any marketing strategy seeking to break into the Chinese market. It's hugely popular in China, but the rules and key players are different. Here’s a guide to help you navigate the world…
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Voice search changes how content will rank in search, so be prepared with these tips.
Digital Marketing
June 1, 2018

Adjusting Your Content Strategy for Voice Search

Voice search SEO is here, and it’s here to stay. So how can you get your content ready for the voice revolution? VOICE SEARCH SEO: DO YOUR KEYWORD RESEARCH Keywords are crucial to any SEO strategy. But they are slightly…
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Voice Search is becoming popular, so incorporate it into your business strategies.
Digital Marketing
May 31, 2018

Voice Search Is the Future: Start Planning for It Now

Voice search has become one of the hottest topics in digital marketing. Savvy brands and marketers alike are beginning to develop an understanding of how it might be relevant for their audience. So, what does this mean for your brand?…
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Consider these elements when building your international website.
Digital Marketing
May 30, 2018

Building an Effective International Website

To have a successful international website, Google (or a local search engine) should be able to crawl, index, and serve each of your site's language and/or country versions. This will help you reach your audience more effectively and – if…
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Site Structures for International Websites
Digital Marketing
May 29, 2018

International Site Structures: ccTLD and Subdirectories with gTLD

Site structures have a huge impact on your international SEO strategy. Although targeting by country generally allows you to be more specific, this doesn’t mean it’s always the best option for you. It can be expensive, and if there’s not…
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Improve your international SEO
Digital Marketing
May 28, 2018

3 Tips to Improve Your International SEO Strategy

Research is vital to any successful, international SEO strategy. Failing to accurately research your target markets and languages can have embarrassing – and potentially damaging – consequences. Take a look at these global branding fails if you’re not convinced. So…
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Localization
May 23, 2018

Why cost-per-word rates are misleading

Cost-per-word is a popular means of working out how much you should pay for translation services. After all, it's a simple way to quantify translation costs. But it doesn’t show you the full picture, often resulting in overpricing and poor…
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BrandLocalization
May 9, 2018

How to capture brand personality abroad

Moving your brand overseas can feel like a choice between protecting your brand voice or adapting another culture's attitudes. However, with a bit of creativity, you can keep your brand while still entering new markets. The trick to expanding globally…
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BrandLocalization
April 18, 2018

Three Ways to Avoid Brand Voice Dilution

For a brand to succeed, it needs to localize for each market but avoid brand fragmentation. To achieve this, it’s important to find your voice, define your terms, and ensure brand consistency. 1. FIND YOUR BRAND VOICE Your brand voice…
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Localization
April 4, 2018

A Case For Content Maintenance

While innovation tends to be a common focus, it’s often poor maintenance that can greatly impact a localization system. That's why it's crucial to have a consistent and disciplined approach to content maintenance. It focuses on enhancing what content you already…
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LocalizationProject Management
March 21, 2018

Meeting Tight Deadlines

Meeting tight deadlines is a crucial part of any business. But when it comes to content creation, there are many obstacles that can slow you down. Here's how to optimize the process for maximum efficiency without compromising accuracy and quality.…
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people walking by Chinese characters
Localization
March 7, 2018

Three Reasons To Localize Your Post-Sales Support

While many companies focus on increasing international sales by localizing customer experience from lead generation to conversion, post-sales support is often overlooked. To maximize international growth potential, in-market post-sales support is vital. (more…)
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