AdvertisingContent Marketing
September 22, 2017

The essential guide to marketing on WeChat

WeChat lets users lead their lives online. It also allows companies to get closer to customers than ever before. We discuss how to use the app well and grow your business in China. WeChat was developed with the mission for…
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AdvertisingContent Marketing
September 20, 2017

Why Chinese shoppers prefer international brands

Cross-border commerce is a great way to break into the Chinese market, as millennials increasingly look abroad for quality products. But it’s not enough to flaunt the foreignness of your brand – you’ll need to engage with customers on a…
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AdvertisingContent Marketing
August 28, 2017

Why is mCommerce in China so important?

Over half of Chinese eCommerce takes place via mobile. We take a look at the reasons for mobile’s cultural dominance and how you can make the most of it. Mobile commerce, or mCommerce, is a rapidly growing phenomenon in China.…
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Content MarketingLocalization
August 21, 2017

Creative Content vs Keywords: Tips and Tricks to Improve Your SEO

Keywords don’t have to kill creative content – but they do still have an important role to play. Clever, flexible use of these words will mean that your writing remains natural and organic, but is still seen. At Wordbank, our…
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Advertising
August 17, 2017

Five Tips to Increase Your SEO Ranking On Baidu

With an 80% market share and 3.3 billion searches every day, Baidu is indisputably the king of Chinese search engines. Like Google, its name is a verb, meaning “the persistent search for the ideal.” Their names may be similar, but…
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AdvertisingContent MarketingLocalization
August 15, 2017

How to succeed in China’s ecommerce market

“In China, eCommerce is a way of life.” Jack Ma would know. As the billionaire co-founder of Alibaba, his success has been built on the penchant of China’s 731 million internet users for online shopping. It’s predicted that around half of…
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Localization
April 4, 2017

We Stand for Equal Pay

In the US, women earn about 76 cents per dollar earned by men on average, but the causes of the gender pay gap are a bit more complicated. Here at Wordbank, we are committed to doing our part to close the…
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BY ZOEY COOPER
July 8, 2016

Celebrating International Women’s Day

We came in early to Wordbank today to celebrate International Women’s Day (IWD), share stories about the important women in our lives, and make a Wordbank pledge for gender parity. And because so many of us Wordbankers are multicultural, not to mention multilingual,…
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BY ZOEY COOPERLocalization
July 8, 2016

Content Localization: Avoiding Cultural Traps

You’ve no doubt read a lot about words and phrases that make people click, that progress them nicely along the intended customer journey, and that drive positive outcomes. But what’s the best way to do this when you’re marketing internationally? How…
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BY RACHEL BALLTranslation
March 4, 2016

When Bad Grammar Sounds Good

Everyone knows that incorrect grammar can make or break a piece of writing; in fact, it’s one of the fastest routes to sloppy, unprofessional-looking copy. A 2013 study found that 59% of British consumers would be put off using a…
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BY DYLAN COETZEEContent Marketing
February 29, 2016

Message Testing and Optimisation

Driving traffic to your site is great. Making sure those people are engaged, signing-up or purchasing, is even more important. Your marketing messages should therefore evoke feelings and drive actions. There are varying degrees of response you can expect, depending…
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pmm phase 5
BY JENNA HARDINGProject Management
November 18, 2015

The PMM Phase 5: Transparent Clients

For the past few weeks, we've been reviewing the various stages of the Project Management Maturity Model (PMM) and how it relates to the localization maturity levels of clients that require localization services. We've now come to the final phase…
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pmm phase 4
BY JENNA HARDINGProject Management
November 9, 2015

The PMM Phase 4: Optimized Clients

In this post, we'll walk through project and translation management strategies for working with optimized clients, as defined by the Common Sense Advisory's Localization Maturity Model (LMM). For a refresher on the earlier stages of the Project Management Maturity Model…
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pmm phase 3
BY JENNA HARDINGProject Management
November 3, 2015

The PMM Phase 3: Managed Clients

By now we've walked through project and translation management strategies for working with both reactive and repeatable clients as part of our overview of the Project Management Maturity Model (PMM). In this post, we'll discuss best practices in localization management…
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pmm phase 2
BY JENNA HARDINGProject Management
October 30, 2015

The PMM Phase 2: Repeatable Clients

In our previous Project Management Maturity Model (PMM) posts, we introduced the PMM and then walked through traditional project management and localization management recommendations for working with reactive clients. In this post, we'll cover these strategies as they relate to…
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