revolution-reenactment-of-social-media-in-france
International Marketing
September 24, 2018

Why Social Media in France is Great For Your Brand

If your brand isn’t already using social media in France, it should be. Here’s how to get it right – and your French creative juices flowing. France’s relationship with social media is complicated. It has the fourth largest number of…
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French cheese
International Marketing
September 17, 2018

How to Master French SEO (It’s Easier Than You Think)

Here’s the good news: from a technical point of view, French SEO is pretty straightforward. That’s because the French use Google almost exclusively – it has a market share of 91.48%. So you don’t need to learn new search engines…
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International MarketingMarket Insights
September 12, 2018

How to connect with German online shoppers

The German eCommerce market is full of potential. Here are some tips for how to successfully connect with German shoppers. As with any market you’re trying to enter, you need to consider the best ways to relate to your audience…
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gold-figurines
Brand
September 10, 2018

How We Won the Investors in People Gold Award

We’ve joined the top 16% of UK companies by receiving the Investors in People Gold award. Here’s how we put our people first. Our vision is this: To inspire change in our industry by putting people first and driving action with…
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lettuce at the GrowHaus
B Corp
September 7, 2018

The GrowHaus: B of Service Volunteering

We recently had the incredible opportunity to volunteer at the GrowHaus, a local, non-profit indoor farm in Denver. Thanks to B Local Colorado for organizing the event, we teamed with CauseLabs, a certified B Corp, and individual volunteers to “B”…
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people walking by Chinese characters
Localization
September 6, 2018

Three Reasons To Localize Your Post-Sales Support

While many companies focus on increasing international sales by localizing customer experience from lead generation to conversion, they often overlook post-sales support. To maximize international growth potential, in-market post-sales support is vital. (more…)
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street signs marketing to Japanese consumers
International Marketing
August 27, 2018

Marketing to Japanese Consumers: A How-to Guide

How can marketing to Japanese consumers win customers for your brand? Here’s what you need to know. First and foremost, Japanese customers prioritize trust, reputation, quality and value. So, you’ll need to rethink your marketing strategy to reflect these values. Many…
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Japan shopfront
International Marketing
August 20, 2018

How to Sell Online in Japan: Five Essential Steps to Success

Japanese eCommerce is a great opportunity for brands to exploit. But first you need to know what Japanese online shoppers are looking for. Explore how to sell online in Japan – with a deep dive on the sector’s biggest player,…
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Japanese koi
International Marketing
August 13, 2018

Japanese SEO: Get It Right and Get Noticed

Japanese SEO is, in many ways, more straightforward than other international search markets, but there’s still plenty to consider when optimizing your site for Japan.  The good news for digital marketers looking to break into Japan is you don’t need…
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International Marketing
August 13, 2018

Which Japanese Social Media Platforms Are Right for My Brand?

Even though Japanese social media can be difficult to navigate, you can still find ways to engage with customers on a personal level. And a good place to start is understanding the importance of anonymity in Japanese online culture –…
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girls using luxury brands and social media
Brand
July 30, 2018

British Luxury Brands and Social Media

Social media is everywhere. And learning how to connect British luxury brands and social media is a great way to stay present in your customers’ everyday lives. Protecting your luxury identity and engaging with digital audiences can be tricky –…
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woman-in-london
Brand
July 23, 2018

How to Market a Luxury Brand with a British Identity

British luxury brands have to adapt to a new global climate while also protecting their brand identity. Here’s what you need to know about marketing a luxury brand. The global luxury market is huge. And with predicted sales nearing $400…
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Brand
June 28, 2018

How to Fix Your Brand’s Tone of Voice

Many brands confuse “tone of voice” with what is really just communication best practice. This causes many brands to sound exactly the same. If you’re looking to create a distinct tone of voice, follow these suggestions. THREE TIPS FOR EVERY…
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Colorado Businesses gather to support business as a force for good. Wordbank, like many companies in attendance, is an aspiring Colorado B Corp.
B Corp
June 27, 2018

Aspiring Colorado B Corp: Wordbank Named Honoree

Best for Colorado recently announced its 2018 Honorees. The winners participated in a statewide challenge inviting Colorado companies to strive to be the best for Colorado’s workers, communities and environment. Of the 300 companies that participated in this program, only…
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Digital Marketing
June 22, 2018

Five Tips to Increase Baidu SEO Ranking

With an 80% market share and 3.3 billion daily searches, Baidu is indisputably the king of Chinese search engines. Like Google, its name is a verb. Their names may be similar, but there are significant SEO-optimization differences between the two,…
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