BrandLocalization
April 18, 2018

Three Ways to Avoid Brand Voice Dilution

For a brand to succeed, it needs to localize for each market but avoid brand fragmentation. To achieve this, it’s important to find your voice, define your terms, and ensure brand consistency. 1. FIND YOUR BRAND VOICE Your brand voice…
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Localization
April 4, 2018

A Case For Content Maintenance

While innovation tends to be a common focus, it’s often poor maintenance that can greatly impact a localization system. That's why it's crucial to have a consistent and disciplined approach to content maintenance. It focuses on enhancing what content you already…
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LocalizationProject Management
March 21, 2018

Meeting Tight Deadlines

Meeting tight deadlines is a crucial part of any business. But when it comes to content creation, there are many obstacles that can slow you down. Here's how to optimize the process for maximum efficiency without compromising accuracy and quality.…
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people walking by Chinese characters
Localization
March 7, 2018

Three Reasons To Localize Your Post-Sales Support

While many companies focus on increasing international sales by localizing customer experience from lead generation to conversion, post-sales support is often overlooked. To maximize international growth potential, in-market post-sales support is vital. (more…)
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International MarketingMarket Insights
November 1, 2017

How to connect with German online shoppers

You can’t assume German speakers will understand English. German online shoppers' attitudes are vastly different from the UK and US in terms of delivery methods, payment options, security and even social media. Without understanding these cultural differences, any attempt to…
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International Marketing
October 27, 2017

A guide to German social media platforms

Germany has much lower social media figures than other developed countries. This is partially due to Germany’s older population, but it’s also because of Germany’s complicated history, which has produced a concern for personal data and privacy.  Despite these factors,…
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Market Insights
October 7, 2017

How to break into the Russian eCommerce market

The Russian eCommerce market is about to explode, so any marketer should prepare to invest in this sector now. Read on for the current market situation and essential tips for those looking to launch their eCommerce presence in Russia. BACKGROUND Retail…
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Market Insights
October 6, 2017

German ecommerce: 3 Essentials to Penetrate the Market

Mobile-optimized sites, effective delivery and varied payment choices are three crucial ingredients of German eCommerce. With German eCommerce growing rapidly due to low prices and convenience, it's important to learn how to break down barriers so that you can make…
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International MarketingMarket Insights
October 4, 2017

What do Russian consumers want?

At first glance, the contradictory demands and expectations of Russian consumers can seem daunting. But winning their trust can reap huge rewards, as Russians are known for their brand loyalty. Here’s how to cultivate a successful brand identity in Russia.…
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October 3, 2017

Russian Social Media: Everything You Need to Know

The Russian social media landscape differs vastly from English-speaking countries in terms of their platforms, demographics and strategies. This guide will help you connect with your Russian audience on social media.  If you’re planning to market your brand in Russia,…
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Digital Marketing
September 22, 2017

Three Secrets to WeChat Marketing Success

WeChat was developed with the mission for connecting everything. But most significantly for Chinese eCommerce, it is slowly but surely producing a cashless economy in China. Though known as WeChat outside China, its domestic product is known as WeiXin, and contains…
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Market Insights
September 20, 2017

Why Chinese shoppers prefer international brands

Cross-border commerce is a great way to break into the Chinese market, as millennials increasingly look abroad for quality products. But it’s not enough to flaunt the foreignness of your brand – you’ll need to engage with customers on a…
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AdvertisingContent Marketing
August 28, 2017

Five Things You Need to Know About Chinese MCommerce

Mobile commerce, or mCommerce, is a rapidly growing phenomenon in China, making up over half of Chinese eCommerce. This remarkable growth stems from China’s recent technological history, and the key to unlocking its future potential lies in understanding how it…
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Content MarketingLocalization
August 21, 2017

Integrating Keywords in Content: 3 Tips to Improve Your SEO

Integrating keywords into text doesn't have to kill creative content. Clever, flexible use of these keywords will keep your writing natural and organic, while still visible. IS INTEGRATING KEYWORDS STILL RELEVANT FOR IMPROVING SEO? The “keyword stuffing” SEO tactic is…
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Market Insights
August 15, 2017

How to succeed in China’s ecommerce market

It’s predicted that around half of China’s eCommerce market will comprise cross-border commerce: that’s around a quarter of the population (source: eMarketer). Here's what you need to know to succeed in China's eCommerce market.  MEET THE MILLENNIALS In China’s eCommerce…
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