Marketing Blog (Localization Strategies & Tips)

Market insights

How to Create Effective Off-Service Campaigns with Strategic Concepting

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Market insights

StreamTV 2025: Why Better UX Is the Real Global Growth Lever

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Global trends

How to Use AI to Create On-Service Copy at Scale

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Market insights

June 27, 2025

How to Create Effective Off-Service Campaigns with Strategic Concepting

Recent research revealed that creativity is seen as a risk for marketers, not an investment. Many campaigns aim to impress peers, drive short-term results, and win awards – but they don’t necessarily connect with audiences. 40% of marketers admit that an unclear strategy is the reason for campaign risk, while 33% attribute it to a […]

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Market insights

June 20, 2025

StreamTV 2025: Why Better UX Is the Real Global Growth Lever

With nearly 1,700 attendees from all around the world, StreamTV 2025 in Denver marked another strong step forward in the global streaming conversation. The buzz? Monetization, engagement, AI, and a clear message: the future belongs to fast, intuitive, culturally resonant UX – not just more content or smarter algorithms. As Abhishek Nagarju, VP Product at […]

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Global trends

June 6, 2025

How to Use AI to Create On-Service Copy at Scale

Generative AI is now a daily reality in the streaming industry. And it’s changing the way streamers engage their subscribers on-service. Netflix is integrating OpenAI-powered search to its interface. Prime Video is serving AI-generated season recaps of its original series to help viewers catch up on past action. And overall, the global market for AI […]

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touristic telescope look at the city with view snow mountains

Digital marketing

May 30, 2025

How LLMO & GEO Connect Streaming Brands to Global Audiences

Global streaming brands face a significant shift in content discovery that challenges the traditional dominance of search. In Q4 2024, Google’s global search market share fell below 90% for the first time since 2015 – indicating a broader engagement with alternative discovery methods. Concurrently, AI platform use is rapidly expanding. The global generative AI market […]

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Digital marketing

May 27, 2025

Understanding Streaming Behavior in Norway

Norway’s streaming landscape mirrors its innovative and tech-savvy population, with global platforms and local content creators reshaping the way Norwegians consume entertainment. Streaming behavior in Norway aligns with trends in other mature markets, but has a distinct flavor all its own. With a taste for content reflecting their rich heritage and an increasingly symbiotic relationship […]

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Creative media

May 20, 2025

Netflix Eclipse Refresh: A Global UX Wake-Up Call

Netflix has begun to roll out its redesigned user interface: Eclipse. At first glance, it’s sleeker, simpler, and unmistakably modern. But this isn’t just a visual update. It’s a statement about what user experience really means in a streaming world defined by choice overload, cultural nuance, and the global race to keep viewers engaged. Netflix’s […]

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