Marketing Blog (Localization Strategies & Tips)

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Digital marketing

7 Elements of a successful global paid media strategy

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neon-rainbow-lights-escalator-international-streaming-services

Digital marketing

Top 4 marketing challenges for international streaming services

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Global trends

Use it or lose it: 10 smart ways to spend down your EOY global marketing budget

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Digital marketing

October 24, 2023

7 Elements of a successful global paid media strategy

A strategic and effective paid media strategy introduces and educates users to your brand at a consistent frequency as they navigate across the web. Through a varied mix of placements, ad types, and messaging, paid media can be used to create brand awareness, drive engagement, generate leads, or capture sales. A strong global marketing partner […]

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Digital marketing

September 12, 2023

Top 4 marketing challenges for international streaming services

With the North American market’s high saturation rate of streaming providers, churn rates are reaching alarming levels across all generations – especially Millennials and Gen Z. Entertainment providers have had to solidify their presence in other countries or start expanding into more global markets. Tapping into new markets brings complexities that all companies expect, but […]

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Global trends

September 7, 2023

Use it or lose it: 10 smart ways to spend down your EOY global marketing budget

It’s that time of year again. Your 2024 global marketing budget is set and the race is on to ensure that remaining 2023 budget is put to good use. Here’s how to invest now for measurable, positive marketing localization outcomes in the coming year. With the end of the year approaching, many marketers are looking […]

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Digital marketing

August 14, 2023

International marketing strategy: 4 things to know about Germany

Germany is a prime target market for many US companies. It’s the US’s largest trading partner in the European Union, sits comfortably as one of the largest economies in the world, and is the largest consumer market in the European Union. Including Germany in your international marketing strategy could be a great opportunity. But to […]

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Digital marketing

July 17, 2023

Why your global B2B lead generation isn’t working

After investing in global B2B lead generation tactics like paid search and paid social, international B2B marketers often find they’re not getting the lead volume, quality, and ROI they need – especially compared to domestic results. Conversion-focused tactics like paid search or paid social may work well for B2C brands launching relatively affordable offerings in […]

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Digital marketing

July 5, 2023

The top 3 global SEO mistakes

Effective global SEO is a must for businesses that want to grow their brand internationally. But there’s a lot that can go wrong when you’re trying to optimize for global markets. Without the right strategy, you’ll continue to lose valuable international traffic. Search is the top channel people across the world use to solve their […]

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