Marketing Blog (Localization Strategies & Tips)

International Marketing

December 11, 2020

Driving global revenue in 2021 with marketing localization

2020 had its share of… downs and more downs. The global pandemic still looming large across the world. Devastating natural disasters. Massive layoffs. (To name just a few.) The ongoing trauma of 2020 has had a significant impact on our…

Michelle Lingo

Love0

B Corp

November 17, 2020

Hunger and homelessness awareness week (how to get involved)

This year, Hunger & Homelessness Awareness Week comes in the midst of a global pandemic. In the US, more than 43 million Americans live below the poverty level, and during COVID-19, 8 million more people have fallen below poverty lines.…

Michelle Lingo

Love0

International Marketing

November 12, 2020

How to create effective content that scales internationally

When going international, one of the biggest challenges organizations face is how to create effective content that scales across multiple markets. Many companies turn to language service providers (LSPs) that offer high-volume, low-cost translation solutions for cost and process efficiency. …

Michelle Lingo

Love0

B Corp

October 16, 2020

Why fair trade human translation gets better results

On September 30, we celebrated International Translation Day to pay tribute to the work of language professionals around the world. Translators play a key role in bringing nations together, facilitating dialogue, and building shared knowledge, understanding, and cooperation – all…

Michelle Lingo

Love0

B Corp

October 1, 2020

Supporting the Time to Vote Campaign

Voting is a basic democratic right and is the best way people can make their voices heard. It can also be a time-consuming process that some eligible voters may feel is not worth the hassle. The US has one of…

Michelle Lingo

Love0

Localization

September 24, 2020

Creative media localization: What it is and why it matters

Marketing is about engagement and inspiring action. It’s about conveying the essence of a brand, the value of a product or service, the reason to choose one brand over another. Successful marketing depends greatly on creative media localization. On the…

Michelle Lingo

Love0

International Marketing

September 21, 2020

How to achieve marketing ROI in localization

You’ve done the research and know which markets are right for your brand. You’ve localized and optimized the content you think is most relevant. And you’ve gotten in front of your international audience on the channels and platforms most relevant…

Michelle Lingo

Love0

colorful-pieces-of-chalk-against-black-background

B Corp

September 10, 2020

3 Reasons Why Voting is Important

As a marketing localization agency, we’re all about connection, engagement, and driving results for our clients internationally. To make that happen, we pay attention to what’s happening globally and think bigger-picture. Part of our commitment to outward thinking is considering…

Michelle Lingo

Love0

B Corp

August 14, 2020

Volunteer opportunities in Denver: How we’re giving back during COVID-19

COVID-19 has majorly impacted physical and emotional health, community, the economy, and essential services. It’s also highlighted the importance of volunteer support for many organizations on the front lines in our community. As people responded to stay-at-home orders, and unemployment began…

Michelle Lingo

Love0

Translation

July 28, 2020

Translation, Transcreation, Localization: What’s the Difference?

The general goal of adapting any type of content for international audiences is to transform information and messaging from one language into another. But for marketers, adapting US-domestic content that drives engagement and inspires action across different languages, locales, and…

katieblakey

Love0

B Corp

July 14, 2020

Becoming a B Corp-Certified LSP: What It Took and Why It Matters

We’re delighted to share that, after a six-year journey, we’re officially a certified B Corporation! And what's more, we're the only US-based, B Corp-certified language service provider (LSP), as well as the first marketing localization agency to achieve certification. Though…

Michelle Lingo

Love0

International Marketing

June 12, 2020

COVID-19: Connecting with Global Audiences

While some industries are seeing unprecedented global growth as a result of COVID-19, many others are experiencing a significant slowdown. But there are still opportunities for impacted companies to come out on top once the pandemic passes. The spread of…

Michelle Lingo

Love0

International Marketing

May 29, 2020

Behind the Scenes of Our Winning UN COVID-19 Design

The UN said, “You have the power to change the world.” And we had nine days to do it. In March, the United Nations (UN) put a global call-out to creatives to help stop the spread of COVID-19. The brief…

Michelle Lingo

Love0

International Marketing

May 22, 2020

Adapting Your Digital Presence During COVID-19

COVID-19 is driving customers online, placing fresh emphasis on brands’ online channels. Here’s how to adapt your digital presence for the current situation – and beyond. Internet users worldwide are predicted to spend 1.25 billion years online in 2020. And…

Michelle Lingo

Love0

International Marketing

May 14, 2020

Global Marketing During COVID-19: How Companies Are Adapting

As the world continues to adapt to COVID-19's global impacts, businesses have been pivoting their global marketing strategies to ensure that, once the crisis is over, they’ll be in a better position to recover – or continue – growth. Companies,…

Michelle Lingo

Love0

Driving global revenue in 2021 with marketing localization

Hunger and homelessness awareness week (how to get involved)

How to create effective content that scales internationally

Driving global revenue in 2021 with marketing localization

Hunger and homelessness awareness week (how to get involved)

How to create effective content that scales internationally

Why fair trade human translation gets better results

Supporting the Time to Vote Campaign

Creative media localization: What it is and why it matters

How to achieve marketing ROI in localization

3 Reasons Why Voting is Important

Volunteer opportunities in Denver: How we’re giving back during COVID-19

Translation, Transcreation, Localization: What’s the Difference?

Becoming a B Corp-Certified LSP: What It Took and Why It Matters

COVID-19: Connecting with Global Audiences

Behind the Scenes of Our Winning UN COVID-19 Design

Adapting Your Digital Presence During COVID-19

Global Marketing During COVID-19: How Companies Are Adapting

GET IN TOUCH

ABOUT WORDBANK

SERVICES

OTHER RESOURCES