Marketing Blog (Localization Strategies & Tips)

Market insights

May 13, 2022

How to stand out in India’s eCommerce landscape

The India eCommerce market is massive – and growing. Projected to increase by 21.5% in 2022 alone, the market opportunity will reach $400 billion by 2030. But with huge opportunity comes huge competition. And cultural considerations that drive Indian consumer…

Michelle Lingo

Love0

people-on-swing-ride-perspective-from-below-with-blue-sky-above

Global trends

February 10, 2022

Putting people first: Localization & Global Marketing Trends 2022

In 2020 and 2021, brands’ approach to international marketing was largely governed by the rapid changes brought about by COVID (and its fallout). Now that brands have discovered a clearer path forward, the top international trends center around putting people…

Michelle Lingo

Love3

Digital marketing

October 6, 2021

How topic clusters can accelerate your international SEO

International SEO is a fundamental part of a successful global digital marketing strategy. But localizing your web content (and keywords) may not be enough to rank for your high-priority topics in-market. That’s where topic clusters come in. You’ve localized your…

Michelle Lingo

Love2

Creative media Digital marketing Language + localization

August 17, 2021

Understanding Your Global Target Markets

Implementing a marketing localization strategy can be daunting for organizations. Other than the obvious problem of finding the right skill sets and tools to support the process, there are many moving pieces to effectively reach and engage with your global…

Michelle Lingo

Love6

B Corp + Business for good Client work

June 8, 2021

Wordbank partners with Colorado Office of Early Childhood

The first decade of a child’s life is the most opportune time to influence learning paths and ensure the very best outcomes for all children. These years are crucial to building the foundation for lifelong learning and success. That’s why…

Michelle Lingo

Love1

Digital marketing Language + localization

March 3, 2021

Website Localization: 4 Steps to Drive Results

Website localization is about adapting the content of your website to deliver a user experience that’s as compelling to international audiences as it is to your US visitors. Successful website localization enables international consumers to relate to your message, trust…

Michelle Lingo

Love5

seven-magic-mountains-colorful-stacked-boulders

Digital marketing Global trends

February 10, 2021

Global Marketing: How to Measure Your International Success

Measuring the impact of your US content can be tough in itself. Knowing how to measure the effectiveness of your international content can be even harder. But it doesn’t have to be that way. Here’s how to take control of…

Angela Fang

Love6

B Corp + Business for good

January 28, 2021

How we support employee wellbeing to deliver results

“To be ‘well’ is not to live in a state of perpetual safety and calm, but to move fluidly from a state of adversity, risk, adventure, or excitement, back to safety and calm, and out again. Wellness is not a…

Michelle Lingo

Love5

Creative media Digital marketing Language + localization

December 11, 2020

Driving global revenue in 2021 with marketing localization

2020 had its share of… downs and more downs. The global pandemic still looming large across the world. Devastating natural disasters. Massive layoffs. (To name just a few.) The ongoing trauma of 2020 has had a significant impact on our…

Michelle Lingo

Love4

B Corp + Business for good

November 17, 2020

Hunger and homelessness awareness week (how to get involved)

This year, Hunger & Homelessness Awareness Week comes in the midst of a global pandemic. In the US, more than 43 million Americans live below the poverty level, and during COVID-19, 8 million more people have fallen below poverty lines.…

Michelle Lingo

Love4

Creative media Language + localization

November 12, 2020

How to create effective content that scales internationally

When going international, one of the biggest challenges organizations face is how to create effective content that scales across multiple markets. Many companies turn to language service providers (LSPs) that offer high-volume, low-cost translation solutions for cost and process…

Michelle Lingo

Love4

B Corp + Business for good

October 16, 2020

Why fair trade human translation gets better results

On September 30, we celebrated International Translation Day to pay tribute to the work of language professionals around the world. Translators play a key role in bringing nations together, facilitating dialogue, and building shared knowledge, understanding, and cooperation – all…

Michelle Lingo

Love4

B Corp + Business for good

October 1, 2020

Supporting the Time to Vote Campaign

Voting is a basic democratic right and is the best way people can make their voices heard. It can also be a time-consuming process that some eligible voters may feel is not worth the hassle. The US has one of…

Michelle Lingo

Love4

Creative media

September 24, 2020

Creative media localization: What it is and why it matters

Marketing is about engagement and inspiring action. It’s about conveying the essence of a brand, the value of a product or service, the reason to choose one brand over another. Successful marketing depends greatly on creative media localization. On the…

Michelle Lingo

Love4

Creative media Digital marketing Language + localization

September 21, 2020

How to achieve marketing ROI in localization

You’ve done the research and know which markets are right for your brand. You’ve localized and optimized the content you think is most relevant. And you’ve gotten in front of your international audience on the channels and platforms most relevant…

Michelle Lingo

Love4

How to stand out in India’s eCommerce landscape

Putting people first: Localization & Global Marketing Trends 2022

How topic clusters can accelerate your international SEO

How to stand out in India’s eCommerce landscape

Putting people first: Localization & Global Marketing Trends 2022

How topic clusters can accelerate your international SEO

Understanding Your Global Target Markets

Wordbank partners with Colorado Office of Early Childhood

Website Localization: 4 Steps to Drive Results

Global Marketing: How to Measure Your International Success

How we support employee wellbeing to deliver results

Driving global revenue in 2021 with marketing localization

Hunger and homelessness awareness week (how to get involved)

How to create effective content that scales internationally

Why fair trade human translation gets better results

Supporting the Time to Vote Campaign

Creative media localization: What it is and why it matters

How to achieve marketing ROI in localization

GET IN TOUCH

ABOUT WORDBANK

SERVICES

OTHER RESOURCES