Marketing Blog (Localization Strategies & Tips)

Global trends

Use it or lose it: 10 smart ways to spend down your EOY global marketing budget

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Digital marketing

International marketing strategy: 4 things to know about Germany

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Red and green boats on river during daytime photo

Digital marketing

Why your global B2B lead generation isn’t working

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Global trends

September 7, 2023

Use it or lose it: 10 smart ways to spend down your EOY global marketing budget

It’s that time of year again. Your 2024 global marketing budget is set and the race is on to ensure that remaining 2023 budget is put to good use. Here’s how to invest now for measurable, positive marketing localization outcomes in the coming year. With the end of the year approaching, many marketers are looking […]

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Digital marketing

August 14, 2023

International marketing strategy: 4 things to know about Germany

Germany is a prime target market for many US companies. It’s the US’s largest trading partner in the European Union, sits comfortably as one of the largest economies in the world, and is the largest consumer market in the European Union. Including Germany in your international marketing strategy could be a great opportunity. But to […]

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Digital marketing

July 17, 2023

Why your global B2B lead generation isn’t working

After investing in global B2B lead generation tactics like paid search and paid social, international B2B marketers often find they’re not getting the lead volume, quality, and ROI they need – especially compared to domestic results. Conversion-focused tactics like paid search or paid social may work well for B2C brands launching relatively affordable offerings in […]

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Digital marketing

July 5, 2023

The top 3 global SEO mistakes

Effective global SEO is a must for businesses that want to grow their brand internationally. But there’s a lot that can go wrong when you’re trying to optimize for global markets. Without the right strategy, you’ll continue to lose valuable international traffic. Search is the top channel people across the world use to solve their […]

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Digital marketing

June 21, 2023

How ChatGPT for marketing content can help – or hurt – your global brand

With AI technology services like Google Bard and ChatGPT entering the mainstream, many marketers are eager to see how they can leverage them. Bard or ChatGPT for marketing content can certainly be used to jumpstart your efforts, surfacing new ideas and making your team more efficient. But, as is the case with most technology tools, […]

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Digital marketing

June 13, 2023

Google Analytics 4: A guide for global brands

Are you ready for the new era of analytics? Here’s how to make the most of Google Analytics 4 (GA4), the new generation of Google reporting. GA4 has dramatically changed the way we measure metrics and KPIs. It will certainly take some time to get used to it. The overhaul may seem daunting. After all, […]

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