Marketing Blog (Localization Strategies & Tips)

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Digital marketing

4 steps to a successful global marketing strategy

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Digital marketing

How to use programmatic advertising in your international marketing strategy

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Global trends

2023 International Marketing Trends

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Digital marketing

January 23, 2023

4 steps to a successful global marketing strategy

Developing a truly effective global marketing strategy can be challenging. But with this straightforward, easy-to-follow guide, you’ll be able to create and execute on a successful global growth strategy – and have the data to back it up. In international marketing, the opportunities – and challenges – are endless. It can be difficult enough to […]

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Digital marketing

January 18, 2023

How to use programmatic advertising in your international marketing strategy

Programmatic advertising is a key part of many marketers’ domestic strategy – but the benefits of programmatic advertising for driving international growth are less understood. Global marketers may be missing out. Since 2021, programmatic spend has seen a projected growth of 18% globally, totalling $493 billion by the end of 2022. And it keeps increasing, […]

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Global trends

December 15, 2022

2023 International Marketing Trends

International marketers will face a challenging global environment in 2023. But those who focus on market relevance, authenticity, and connection will come out ahead. With economic uncertainty stemming from inflation, skyrocketing cost of living, Russia’s invasion of Ukraine, and continuing fallout from the COVID-19 pandemic, 2023 is going to be a year where international marketers […]

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Global trends

November 7, 2022

Use it or lose it: 10 smart ways to spend down your EOY global marketing budget

It’s that time of year again. Your 2023 global marketing budget is set and the race is on to ensure that remaining 2022 budget is put to good use. Here’s how to invest now for measurable, positive marketing localization outcomes in the coming year. With the end of the year approaching, many marketers are looking […]

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Digital marketing

October 19, 2022

Best Practices: International SEO for eCommerce Sites

For US businesses looking to grow their international customer base, eCommerce localization can feel daunting. There’s the sheer volume of content that needs to be translated. Deciding which languages to translate the site into, and for which target markets. And, to maximize your chances of success in each locale, you’ll need to consider your international eCommerce […]

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Global trends

October 10, 2022

Why You Need Localization in an Economic Downturn

Increasing inflation and staffing issues. Lower consumer spending and supply chain interruptions. Businesses continue to navigate a challenging economic landscape. For savvy companies, localization is a great strategy for weathering uncertainty during an economic downturn. While recession hasn’t yet become a reality in the US, the threat is real. And growth has slowed considerably while […]

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