Marketing Blog (Localization Strategies & Tips)

Digital Marketing

January 27, 2020

Why SEO in India Must Be Multilingual

India already has more online users than the US, and it’s just getting started. Here are the key considerations for getting SEO in India right. While 59% of the population isn’t yet online, India has 560 million internet users. And…

Michelle Lingo

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Market Insights

January 21, 2020

Social Media In India: Think Local

Social media in India is full of opportunity. Social platforms are investing big – and global brands want in. Here’s how to connect with your online audience in the Indian market. SOCIAL MEDIA TRENDS Just 41% of India’s population is…

Michelle Lingo

Love0

Market Insights

January 13, 2020

Understanding Consumer Behavior in India

India is home to a host of languages, climates, and traditions. Defining your target audience is key to understanding consumer behavior in India. Here’s how to grow your brand in this fast-paced market. India is made up of 29 states…

Michelle Lingo

Love0

International Marketing Uncategorized

January 7, 2020

Paid Digital Marketing Strategy: Getting Started

Once you know which markets are best suited for your brand – and you've localized and optimized the content you've strategically selected – it's time for the next step in marketing localization. This step is about getting in front of…

Michelle Lingo

Love0

International Marketing

December 30, 2019

Top Global Marketing Trends for 2020

From brand and digital to design and localization, here are the top global marketing trends you need to know for 2020. BRAND In 2019, the climate emergency finally took center stage. “Sustainability” became a hot topic as brands took steps…

Michelle Lingo

Love0

International Marketing

December 23, 2019

Marketing Localization Strategy: How to Maximize Your Budget

When companies think about taking their brands international, a natural thought process is to translate all existing marketing materials for new markets. It’s certainly important to get in-language content in front of local audiences. But it’s quality (not quantity) –…

Michelle Lingo

Love0

International Marketing

December 17, 2019

Understanding Your Global Target Markets

Implementing a marketing localization strategy can be daunting for organizations. Other than the obvious problem of finding the right skill sets and tools to support the process, there are many moving pieces to effectively reach and engage with your global…

Michelle Lingo

Love0

International Marketing

December 9, 2019

Marketing Localization: What It Is and Why It Matters

Localization is about adapting your content for international audiences. Marketing is about driving action and getting audiences to engage with your content. When the two come together - and inform each other - that’s when the magic happens. An effective…

Michelle Lingo

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Localization

December 2, 2019

LocWorld: 3 Things (Still) Plaguing Localization Managers

Our team had a great time attending LocWorld 41 in San Jose and hearing firsthand how top companies are approaching the conference's theme of "Go Global, Be Global." Throughout the conference, client-side presenters discussed challenges that are all too familiar…

katieblakey

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Localization

July 31, 2019

3 Things Marketers Should Know About Translation Software

Technology represents a significant part of the sell in the translation and localization industry. Price competition is fierce, and many language service providers (LSPs) differentiate themselves on their technical solutions. Here’s what marketers should know about translation software before signing…

Michelle Lingo

Love0

July 24, 2019

UK Social Media: How to Engage Your Audience

Despite their reputation for being reserved, Brits love social media. Here’s how to connect with your audience online. With an enormous 67% of the population active on social media, Brits have an average of seven social media accounts each. And…

Michelle Lingo

Love0

Content Marketing

June 11, 2019

Top 5 Global Marketing Myths

Developing a global marketing strategy can be overwhelming. There’s so much to consider – which markets to prioritize, coordinating launches with stakeholders, and how to actually execute on brand, on time, and on budget. When it comes to going global,…

Michelle Lingo

Love0

B Corp

May 29, 2019

Our Sustainability Week Impact: 5 Days of Action

Our environment is in crisis – from animal and plant species at risk of extinction to plastics that may never decompose. So taking action on sustainability efforts is more critical than it’s ever been. That’s why we’re committed to sustainable…

Michelle Lingo

Love0

Market Insights

April 25, 2019

UK eCommerce: 4 Tips to Engage Buyers

British consumers are ready and willing to shop online. Here are some tips to get your UK eCommerce strategy off to a good start. It’s no secret: the Brits love online shopping. 86% of UK internet users searched online for…

Michelle Lingo

Love0

Green and pink plants in soil at Growing Gardens

B Corp

April 18, 2019

Growing Gardens: B of Service Volunteering

In April, our team volunteered with B Local Colorado at Growing Gardens in Boulder, via Wordbank's Volunteer Time Off program. This program connects us with other local non-profits and encourages our people to make a positive impact in our community.…

Michelle Miller

Love0

Why SEO in India Must Be Multilingual

Social Media In India: Think Local

Understanding Consumer Behavior in India

Why SEO in India Must Be Multilingual

Social Media In India: Think Local

Understanding Consumer Behavior in India

Paid Digital Marketing Strategy: Getting Started

Top Global Marketing Trends for 2020

Marketing Localization Strategy: How to Maximize Your Budget

Understanding Your Global Target Markets

Marketing Localization: What It Is and Why It Matters

LocWorld: 3 Things (Still) Plaguing Localization Managers

3 Things Marketers Should Know About Translation Software

Top 5 Global Marketing Myths

Our Sustainability Week Impact: 5 Days of Action

UK eCommerce: 4 Tips to Engage Buyers

Growing Gardens: B of Service Volunteering

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