Marketing Blog (Localization Strategies & Tips)

Market insights

Are Synthetic Audiences Right for Streaming?

read post

Market insights

Breaking The Trade-Off Trap: How To Achieve Speed, Scale, And Quality

read post

Global trends

Why Speed to Value Is the New Differentiator

read post

Market insights

August 14, 2025

Are Synthetic Audiences Right for Streaming?

Streaming brands that are only just thinking about how to leverage AI to generate creative and deliver smarter content recommendations are already falling behind. The conversation has moved on to a host of other potential applications. This includes bolstering research efforts with synthetic respondents, which offers the possibility of replacing costly audience testing with virtual […]

View post

Market insights

August 8, 2025

Breaking The Trade-Off Trap: How To Achieve Speed, Scale, And Quality

Content is no longer just king — it’s currency. In an always-on global market, meeting subscriber needs and expectations is essential for both acquisition and retention. Attention fatigue is real, and brands unable to keep pace with demand for fresh, relevant content risk falling behind. Yet the competitive stakes are rising. The Global Streaming Study […]

View post

Global trends

August 1, 2025

Why Speed to Value Is the New Differentiator

Speed now defines success in streaming. With timelines collapsing, customer expectations rising, and content going global from day one, the question is no longer “Can you deliver?” It’s “How fast – and how well?” That’s the core of speed to value: delivering meaningful impact in the shortest possible time frame, without compromising quality. For global […]

View post

Language + localization

July 24, 2025

AI In Title Treatments: Striking The Right Balance Between Speed And Quality

AI is already transforming user experience across streaming platforms. From personalized trailers to conversational search, it’s fast, scalable, and cost-efficient. The industry is racing to adopt it, and for good reason. The pressure to localize faster, reach more markets, and deliver seamless on-service experiences is real. But here’s what’s not being said enough: Speed doesn’t […]

View post

Language + localization

July 8, 2025

Rethinking Title Treatment: Why It’s Key to Subscriber Retention

Success in the streaming industry is no longer just about growing user numbers – it’s about retention. Platforms like Pluto TV and Crunchyroll now prioritize return frequency over reach. In this landscape, locally relevant UX is more than a design issue, it’s a powerful lever for global subscriber retention. This makes cultural resonance essential to […]

View post

Market insights

July 3, 2025

How The Right Partnerships Deliver Scale, Value, And Speed

In today’s global content economy, the pressure is constant: move faster, do more, and localize smarter – all while maintaining the creative bar. As one director in our recent survey of global streaming executives put it: “Streaming is always evolving and competition grows with it […] the market is already over saturated with content.” – […]

View post

Pages: 1234567891011121314151617181920212223242526272829